web analytics Archives - Jonathan Jeter

How Can You Achieve Social Success?

Andrea Fishman from bgt

Lots of different new tools for social/search integration.

google+ pages

tablets, apps & mobile

facebook open graph

social gamification

The game is now not just the creation and distribution of content, but optimizing it for the different social distribution channels.

The shift that has occurred is that you now have to think of how the audience will have an impact your content and figuring out ways to encourage interaction and promotion by your users.

You have to be aware of how your content appears on third party distribution channels. You have to figure out the right metrics via web analytics and social monitoring.

Guilty Marketers – Wasted & Wishful Multi-Channel Marketing Spend
Opening Keynote for Search Engine Strategies Conference, Chicago, November 15-17, 2011
By Mikel Chertrudi, SES Advisory Board & Senior Director of Marketing for Adobe

This will be updated and edited at a later date, but I wanted to get my notes online ASAP.

By 2020, there will be 50,000,000 connected devices.

As marketing professionals, what should we be doing better in our profession? We need to change the conversation in marketing.

Changing the Marketing Conversation

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker (Father of Modern Advertising)

Up to 40% of digital marketing is still wasted. We aren’t investing our marketing dollars in optimal channels, so money is still wasted. We’re leaving money on the table. If you can regain that money, you will succeed in marketing.

Read the rest of Guilty Marketers

How Can You Achieve Social Success?

Like this:

Like this: