Jonathan Jeter

Director of Application Development

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My Notes on “Marketing Technology as Force Multiplier & Competitive Advantage” – Digital Velocity Conference 2015

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These are my notes on the presentation by Scott Brinker, Co-Founder, President, CTO, ion interactive at the 2015  Digital Velocity Conference – San Diego, California. I hope I can get a hold of the slides. It was an excellent presentation.

The Marketing Technology Landscape is constantly changing. There are thousands of technology companies available for marketers to use. You can see the system dynamics of 2000+ marketing technology  companies.

Why this explosion?

  • Marketing Segmentation
  • Environmental Factors
  • Easier to Sell Software
  • Financially Attractive Market

Marketers are dealing with a lot more software now.

The Shift from Communications to Experiences

Google - Zero Moment of TruthGoogle’s Zero Moment of Truth examines this shift.

Marketing today isn’t about getting buyers to picture your narrative… It’s about getting them to experience it.

Digital storytelling includes:

  • software bought & built
  • configurations &parameters

Software is how marketing “sees” and “touches” customers in a digital world.

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Realtime for Reals – Front Porch Front-End Developers Conference, Dallas, TX

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Choose your captain: kirk vs picardPresented by Alexis Abril

FeathersJS is a wrapper for Express that allows you to easily create shared RESTful web services and real-time APIs using SocketIO and other websocket libraries.

Feathers revolves around the concept of service objects.

  • find
  • get
  • create
  • update
  • remove

Live coding the demo was awesome! Choose YOUR favorite Captain! Kirk vs Picard.

Storing data store in an array, but you could use a database. Using

Most of the best presentations have few notes because it was very interesting and included a lot of live coding. Github repo.

Client <-> Feathers <-> REST <-> DB

Dallas js meetup @dallasjs

 

Frictionless Sales: Selling to Generation Cloud – Digital Velocity Tealium User Conference 2014

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English: Illustration showing DevOps as the in...

Here are my notes from the “Frictionless Sales” presentation by Treb Ryan at Digital Velocity Tealium User Conference 2014, San Diego, CA
dimension data

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Generation Cloud = New Expectations

  • Immediate availability
  • Ubiquitous Access
  • Limitless Resources
  • Sharing and Collaboration
  • Mobile and BYOD
Sales hasn’t evolved since the mainframe until the last few years
  • salesforce (1 year contracts)
  • softlayer (monthly commitments)
  • constant contact (monthly commitments)
  • amazon web services (hourly commitments)
1:1 correlation to rapid increase in sales

Elements of a Frictionless Sale – The 3 NoCo’s

  • No contact – People who use the cloud like to buy in the cloud (Don’t want to have to talk to someone to be able to purchase something. If you force them to talk to a rep, they will just move on.)
  • No contract – Hourly billing is a simple proposition. Customers will continue to a service they like.