Social media has become mainstream in the traditional media, as television networks have incorporated Twitter hashtags into their broadcasts, professional sports leagues have followed suit. Leagues, such as the NFL, have walked a fine line of promoting themselves on social media and monitoring/regulating how their players interact with their followers on social media.
Athletes have been put in compromising situations because of their use of social media and some have even decided to call it quits after outpouring of hatred via social media channels. As the usage of social media has become more mainstream, we are becoming more and more blinded to its usage.
Who notices the hashtags that are plastered all over shows and commercials on television or in magazines and billboards? While it started out as a great way to interact directly with our favorite leagues, sports teams and athletes, as it has become more saturated the tweets fly by and it is no longer the experience it was intended to be. Also, if you watch sports using the DVR method, as I do, by the time you watch the event the hashtags are no longer active and you try to avoid them so you don’t accidentally find out the outcome.
What do you think? Do you participate in live sports social media? Does it work well for you? How has the experience changed?
- Who is God backing in the Super Bowl? (cnn.com)
- Social media: Super Bowl is tops for 2012 (espn.go.com)
- The most-liked sports team in social media? (sfgate.com)
- New York Giants Go Long on Twitter Integration (mashable.com)