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Building an Effective Digital Marketing Foundation

January 23, 2014 By Jonathan Jeter Leave a Comment

Image representing Forrester Research as depic...
Image via CrunchBase

James McCormick, Senior Analyst – Forrester Research
[email protected]
@JFMcCormick

Here are my notes for the Digital Velocity conference

  • The customer insights challenge
  • A blueprint for digital marketing
  • Assessment of suite adopters
  • Strategies for success

The Changing Customer Behavior

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  • The number of ways customers engage had exploded
  • Digital channels dominate (Google, Amazon.com, store website, search engines, etc.) Only offline channels are family/friends and physical store.
  • The digital landscape is changing – tablets and phones
    • Websites are now getting more traffic from tablets than smartphones
    • Internet users view 70% more pages on a tablet than a smartphone
  • Customers’ multi-channel behavior is complex (across phone, PC and tablet) – 22% engage multiple channels simultaneously
  • Multiple devices have given birth to the always addressable customer
    • Multiple devices
    • Frequent Access
    • Multiple locations

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Filed Under: Internet Marketing Tagged With: Access Multiple locations, addressable customer Multiple, adoption success Realization, application integration Execution, Audience management, Big Data, Big Data challenge, Business, Business Finance, campaign management, capabilities Delivers measurements, capabilities Digital Marketing, Channel Intelligence, channels Channel approach, CI professionals CI, Collaboration Planning Resources, complete suite Services, conference notes, Content Management, Core Data, Cross-Channel Intelligence, CrunchBase James McCormick, customer analytics culture, Customer Behavior, Customer data model, customer experience, Customer experience Adoption, Customer Insights, Customer Insights Challenge, Customer Intelligence, Customer Recognition Management, data core capabilities, Data Core Data, Data management, different ways, Digital channels, Digital Integration Stage, Digital marketing, digital marketing Assessment, digital marketing suite, digital suite capabilities, digital suite program, Digital Velocity, Digital Velocity conference, Effective Digital Marketing, Effective Digital Marketing Foundation, Email Content Management, Forrester Research, Forrester Research jmccormick, Google, Improving customer experience, Integration Channel, Interactive memory Management, internet users, James McCormick, management External applications, management Integration Channel, management Workflows Data, Marketing, Marketing Suite Implementation, marketing suite Tools, multichannel approach Building, multiple channels, multiple devices, off-the-shelf marketing suite, paid search, Preference Management Optimization, processes Demands resources, search Audience management, Search Engine, Search engines, Senior Analyst, sequence Multiphase adoption, Services vendors Suite, Social Issues, Software vendors, suite adopters Strategies, suite adoption, suite capabilities Hub, Technology Internet, well-defined digital strategy

Why .com?

December 23, 2013 By Jonathan Jeter Leave a Comment

.com and .net domain names power the Internet
.com and .net domain names power the Internet

With the myriad of top-level domains (TLD) becoming available, there are now more choices than ever for what domain you can buy. How do you choose whether you should buy a .biz or .info or other domain instead of a .com domain? Typically, the .com domain shows that you are the first one to claim a domain. A .pro or .company domain usually means you were last to the party and someone else beat you to the .com or .net domain. When starting your business, you should make sure and purchase the .com domain to show that you are ready for business. Here are some great reasons (provided by Verisign) to purchase your .com domain name.

.com means business. .com is the standard for doing business online. Give your business the recognition that comes along with a .com to help connect with new customers and partners.

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Filed Under: Internet Marketing Tagged With: . .com, Business, Business Finance, business online, Club The Next Domain Gold Rush, COM file, credible domain, Domain Gold Rush, domain more businesses, Domain name, Domain Name Wire, domain names, fastest-growing companies, Fortune 500, great reasons, ICANN, Level Domains, new customers, New TLDs, online identity, online identity customers, Technology Internet, TLD, top-level domain, top-level domains, Verisign

Google Fraud or Another Nigerian Scam?

January 13, 2012 By Jonathan Jeter 3 Comments

A variation on the Kenyan flag.
Image via Wikipedia

A story blowing up in the news today is Google‘s use of Mocality‘s crowdsourced business listings in Kenya. Mocality did a great job of tracking the issue and finding out what was going on and even includes a transcript of the fraudulent calls on its blog. Apparently, someone identifying themselves as Google Kenya is trying to sell web sites to businesses that Mocality has worked hard to get on the Internet via its business listings product, by saying that they are partnering with Mocality and even denigrating Mocality’s business listings product on the calls.

Google may be in the wrong or it may be a company they have outsourced to run Google Kenya. However, has anyone considered the fact that it might be the same people doing this who have $5 million they have to get out of the country from the Nigerian ex-President? Seriously, how many Internet scams come out of Africa? Of course, they’ve never been known to scam those on their own continent, but maybe the scam email market is drying up!

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Filed Under: Internet Marketing Tagged With: Business, business listings, business listings product, confusing phone calls, East Africa, Either way, financial compensation, fraudulent calls, Google, Google Fraud, Google Kenya, Google Plays, great job, Internet scams, Kenya, Kenyan ex-President, Kenyan ripoff, Kenyan Scam, Kenyan Startup, Mocality, Mocality blog, PR Disaster, previous paragraph, public apology, scam email market, web site, web sites, Website

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