Director of Application Development
Looking forward to day 2 of SES. On the schedule for today is
Looking forward to day 2 of SES. On the schedule for today is
By Michael DeHaven, Group Product Manager, SEO, for Bazaarvoice
Bazaarvoice manages User-Generated Content (UGC) for over 1300 brands.
Compared user reviews from the audience for a chocolate caramel square to the marketing text on the package. Some negative and positive reviews.
80%-90% of UGC on major brand web sites is actually written by users.
Language styles – the words that you typically think of (or marketers think of) are totally different than what actual users write when writing reviews.
7 Principles of User Generated SEO
By Shari Thurow, Founder and SEO Director of Omni Marketing Interactive
Information Architecture & SEO
information architecture is the art and science of organizing and labeling website content to support usability and find ability. This is not technical architecture (301 redirects, canonical tags, robots.txt,meta.)
Why should we care about IA?
Guilty Marketers – Wasted & Wishful Multi-Channel Marketing Spend
Opening Keynote for Search Engine Strategies Conference, Chicago, November 15-17, 2011
By Mikel Chertrudi, SES Advisory Board & Senior Director of Marketing for Adobe
This will be updated and edited at a later date, but I wanted to get my notes online ASAP.
By 2020, there will be 50,000,000 connected devices.
As marketing professionals, what should we be doing better in our profession? We need to change the conversation in marketing.
Changing the Marketing Conversation
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker (Father of Modern Advertising)
Up to 40% of digital marketing is still wasted. We aren’t investing our marketing dollars in optimal channels, so money is still wasted. We’re leaving money on the table. If you can regain that money, you will succeed in marketing.