Jonathan Jeter

Director of Application Development

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Julie Zhuo – Facebook: Data-Informed vs. Data-Driven Design Decisions

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UIE Web App Master’s Tour – Seattle, Washington – May 23, 2011

Julie Zhuo – Facebook - Data-Informed vs. Data-Driven Design Decisions
Julie Zhuo – Facebook - Data-Informed vs. Data-Driven Design Decisions

Facebook likes the start-up culture. They believe in small teams: photos, engagement, etc. Each team is treated like a small company with a product designer, researcher, engineers & a product manager.

Facebook uses data to form a lot of the decisions that are made. Data helps understand how users use product and how they can be optimized.

Facebook had great ideas, built products and then left them to move on to the next thing.

Photos

Were using an old photo uploader tool built in Java, didn’t work well and was poorly designed. Built their own tool, which required a plugin. Tested it and only 34% users successfully uploaded photos. Went back to the drawing board. Research showed that people were bailing at the plugin install step.

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Josh Clark – Mobile Apps: Native or Web-Based?

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UIE Web App Master’s Tour – Seattle, Washington – May 23, 2011

Josh Clark (author of TapWorthy) – Mobile Apps-Native or Web-Based
Josh Clark – Mobile Apps-Native or Web-Based?

Josh Clark, Author of TapWorthy

Mobile Apps

Mobile is growing quickly, with many platforms (many cultures)

App design needs to take mobile culture into accounts, how to develop for a iPhone user vs Android user, etc.

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Blackberry still has 40% of the global enterprise

  • Text-centric
  • low browser activity (blackberry browser has sucked until recently, when they adopted webkit)
  • how does your app fit into a text heavy culture

iPhone

  • active
  • high browser activity
  • spenders (big buyers – 70% of ebays mobile commerce is iPhone; eBay accounts for 25% of mobile commerce)
  • older, wealthier
  • according to OKCupid, iPhone users have more sex

Android

  • it’s about the technology
  • it’s about tools and features
  • customization
  • cutting edge
  • technically-proficient, customized

Social Farming?

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Goat kids will stay with their mother until th...
Image via Wikipedia

My Farm is a social networking project in which members (who pay £30) work together (online, not actually working together) to decide how the farm should be managed. Decisions are made about what is planted in what locations, what livestock should be raised, etc., etc.

The web site keeps up-to-date information about what is going on and the progress of crops and livestock. There is even a webcam so you can see what is going on real-time. For educational purposes, I think it’s great. As far as changing the way farming is done in the future…

I really don’t think so.

 

Related articles

Awesome or Scary?

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Google I/O
Image by Hezi Cohen via Flickr

A lot of really cool things have been coming out of the Google I/O conference this week, one of which is zero-touch near field communication (NFC) in the upcoming version of Android (name Ice Cream Sandwich). Engadget.com has a video of the demonstration where two Android Nexus phones share things with each other without having to press anything or start an app.

On the surface, that’s really cool. You don’t have to wait to fire up an app or wait for someone else to approve your request. However, how easy is it going to be to “pocket share” a web site or your contact information with someone you’re standing next to in line at the store. Or once NFC payments are a reality, how easy is it going to be to accidentally pay for someone else’s purchase or have your credit card information unwittingly shared?

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