Jonathan Jeter

Director of Application Development

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Touchpoints, Platforms, and People: Designing an Omni-channel Strategy that Delivers an Integrated Experience

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Omnichannel PanelFireside Chat Keynote Panel at ClickZ Live Chicago 2015
Touchpoints, Platforms, and People: Designing an Omni-channel Strategy that Delivers an Integrated Experience
Ashley Jane Brookes, Hootsuite @ashjbee
Shawn O’Neal, Unilever @shoneal99
Szabolcs Paldy, Discover @PaldySzabolcs

Omnichannel looks different in different markets.

What is your omnichannel strategy advice?

Ashley Jane Brookes (AJB): Where does your customer want to start? Social may not be the best place to start interacting with customers, but it is a good place to listen. Set up your customer personas in such a way that you can monitor the channels and interact appropriately.

Shawn O’Neal (SO): Every single brand in the world has a website. If you use that as a hub, everything else becomes a spoke. Everything else can direct back to the brand site.

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Be Real and Be Nice in Social Media

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The Jeter FamilyIt’s amazing how some days just have a theme. Today in my daily ritual of browsing my social spaces, the theme of being real, being helpful and being polite when participating in Facebook, Twitter, Google+, etc. kept coming up over and over again.

First, I read a great article by Jonathan Morrow on Copyblogger, (which creates the Genesis Framework that I use on my blog) called “21 Warning Signs You’re Becoming a Social Media Snob” that gives great insight and a cool self-evaluation tool to see if you have become a “Social Media Snob”. I won’t divulge my score, but I think I’m doing okay, but it’s a good reminder that I can be doing better. My favorite part of the article is the solution, which is to show empathy and caring in your social interactions online.

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What’s the Point of Creating a Feed-Generated Online Newspaper?

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My Daily Web Thoughts Online NewspaperPaper.li is an information aggregation site that let’s people create their own online newspapers from sources that they create or choose. Back in September I created my own online newspaper via the paper.li system and watched it for a few days, but then left it alone and forgot about it.

I revisited it today and really like the updates they’ve made to the system. I like the ability to embed the paper into your own site, which I’ve done with My Daily Web Thoughts on this blog. They have also created a Facebook tab app that allows you to create a tab on your fan page that also displays your “online newspaper”. I also like the bookmark feature that allows you to add items to your daily newspaper as you see them while browsing the Web. The main thing that I thought was missing before was an easy way to manually add content to each edition. The + Paper.li button fixes that issue.

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Pinterest IS Making Money… …Off of YOU!

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Pinterest

I’ve been watching Pinterest with fascination because of the massive appeal it has for certain demographics. It’s really clever because it is a graphical bookmarking site billed a social online pinboard that allows you to “organize and share the things you love.” Everyone expects that a popular site like Pinterest should be making money, but noticeably absent from the interface are any advertising blocks or any other promotional spaces.

It makes sense, though considering the findings posted on Digital Trends that Pinterest is converting shared links on the site to affiliate links. This is not surprising, as it seems one of the most logical ways to convert the user-generated content on the site into monetizable traffic. However, the interesting thing is that they don’t disclose anywhere on their site or their blog that they are modifying the links that members are “pinning” to their “boards”. Looking through their terms, copyright notice and privacy policy, the standard items are in place, but nothing about modifying the content uploaded to the site to generate income via affiliate relationships. What I’m curious about is how this fits into the FTC guidelines for disclosing affiliate relationships. Maybe it only applies to bloggers and only applies to those who blog about items provided via affiliate relationships.

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StumbleUpon Stops Direct Links

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Česky: Toto je icona pro siciální síť. Je souč...
Image via Wikipedia

Here’s another Internet marketing play I’ve been following recently. A lot of people have started playing in the StumbleUpon playground because of the valuable traffic that can be obtained via the StumbleUpon network. StumbleUpon is changing the game again because instead of direct links to websites, the website links will be contained in the StumbleUpon iframe link.

The SEO implications are obvious. Links from StumbleUpon to target sites that were previously direct, followed (until recently) links from a PR8 site will now disappear, replaced by internal StumbleUpon links that load the target page in an iframe.

Once again, diversification in all online marketing efforts is the recommendation, as all efforts, no matter how successful, can and will change over time. Also, it highlights the fact that online marketing is a never-ending moving target, which means you cannot stop testing and learning to see how all the moving pieces affect your marketing efforts.

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Social Farming?

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Goat kids will stay with their mother until th...
Image via Wikipedia

My Farm is a social networking project in which members (who pay £30) work together (online, not actually working together) to decide how the farm should be managed. Decisions are made about what is planted in what locations, what livestock should be raised, etc., etc.

The web site keeps up-to-date information about what is going on and the progress of crops and livestock. There is even a webcam so you can see what is going on real-time. For educational purposes, I think it’s great. As far as changing the way farming is done in the future…

I really don’t think so.

 

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