talk by Leigh Christie–Director, Isobar NowLab Americas
Advances in technology require experimentation.
Isobar NowLab are dedicated to hacking, experimenting, fabricating, making and breaking to push innovation in a distributed network of labs. 2017 has shown enormous progress on emerging touchpoints, artificial intelligence (AI) / machine learning (ML), Blockchain, Internet of Things (IoT) and VR. Marketers should look for ways to leverage these technologies to expand digital offerings.
M
ost of our technological goals are based on science fiction. The Media Technology Holy Grails include:
- Star Trek Holodeck
- Universal Translator
- True 3D Holograms
- Telepathy
- Minority Report
- Hive Mind
- Reality Recorder
- VR retina displays
- “Her” aka Chatbots
- Artificial Intelligence
Some of those are already here, albeit in their infancy.
- Star Trek Holodeck – Virtual Reality
- True 3D Holograms – Avatars
- Minority Report – Kinect, Leap Motion, Primesense
