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Home Archives for Complete Redesign

8 Design Lessons Learned from the Google Redesign

March 12, 2012 By Jonathan Jeter 1 Comment

After attending yesterday’s “A Brief History of the Complete Redesign of Google,” which gave an in-depth look at the process of the Google User Interface (UI) design and redesign over the year, at the South by Southwest Interactive 2012 Conference, I’ve been thinking a lot about how the redesign process at Google translates over to those of us who also have day jobs taking care of major website brands. A lot of the things that we complain about in our corporate work were discussed in the Google panel discussion, with examples of how they were overcome in this process.

The following things stood out to me as necessary for a complete Brand redesign to be successfully completed. Hopefully, none of the terms that the panel of Googlers used were proprietary or trademarked.

Read the rest of 8 Design Lessons Learned from the Google Redesign

  1. Executive Buy-In
  2. Take the Design Temperature
  3. Unique Concept Presentation
  4. Do the Initial Design in a Vacuum

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Filed Under: UI/UX Tagged With: account legacy items, account possible issues, Brand, brand design groups, Bullet-Proof Prototype, complete brand redesign, complete buy-in, Complete Redesign, conference notes, Creative Lab, Creative Lab team, current design, design changes, Design Lessons, design process, design snippets, design steps, design team, Design Temperature, design tests, Eat Your Own Dog Food, Eating your own dog food, executive buy-in, Food Every company, Google, Google Design, Google design team, Google panel, Google panel discussion, Google Presentations, Google Reader, impossible deadline, individual property owners, Initial Design, initial design research, initial requirements, initial stages, interactive 2012 conference, Kanna, Kennedy, main thing, major website brands, Many times, new design, niche product, online media, online media company, overall design, Own Dog Food, Panel discussion, product owners, real estate, redesign attempt, redesign process, Search engines, South by Southwest, South by Southwest Interactive, strong executive buy-in, Style guide, Technology Internet, Temperature Unique Concept, The Google, the South by Southwest, Unique Concept Presentation, User interface, Vacuum Ask, weight 11x17 paper

A Brief History of the Complete Redesign of Google at #SXSW2012

March 11, 2012 By Jonathan Jeter 2 Comments

Sunday, March 11 at South by Southwest Interactive Conference, Austin, TX
Google Panel Consisting of Evelyn Kim (Visual Designer for Maps), Jon Wiley (Lead Designer for Google Search), Michael Leggett (Design Lead, Google Apps & Gmail), Nicholas Jitkoff (User Experience Designer for Chrome), Chris Wiggins (Google Creative Lab)

The Evolution of Google Design

Google Kennedy Redesign of 2011

“So did Google just hire a bunch of designers recently, or were they all being kept in a cage all this time?” @tylerball

The process of this redesign is told in two stories. There is the story that you know about that happened in 2011, but most people don’t know the story of the redesign in 2007. 6 designers set out to express the Google brand that was consistent across all properties. It was called Kanna (Icelandic for “to explore, to examine”). Trying to find the balance between form and function, but mainly design and engineering. Looked at over 100 brand attributes that were narrowed down to 4 clusters.

Read the rest of A Brief History of the Complete Redesign of Google at #SXSW2012

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Filed Under: UI/UX Tagged With: a lot of isolated products, Austin Texas, big gmail changes, brand attributes, Chris Wiggins, clean rollout, Complete Redesign, conference notes, consolidated product toolbar, Creative Lab, Design Lead, design principles, design process, design specs, design tempreature, Eat Your Own Dog Food, flexible design, Google Apps, Google brand, Google Creative Lab, Google Design, Google font, Google Likes Data, Google projects, google search, google+ redesigns google, GoogleUX, HTML style guide, Kennedy gmail line, large visual changes, Larry Page, Last Day, Lead Designer, little design, little design bits, main thing, Michael Leggett, modern simple sparse, new design, NEW presentation method, old gmail window, Own Dog Food, real thing, Redesign Step, right direction, screen sizes, set 15, South by Southwest, South by Southwest Interactive, South by Southwest Interactive Conference, Southwest Interactive Conference, sprint design, static html prototype, Strawman Key difference, Strawman Larry Page, strawman process, strong central team, Style guide, SXSW, SXSW Notes, SXSW2012, table and asked CEO, Technology Internet, The Google, TX Google Panel, user experience, User Experience Designer, vibrant color organization, Visual Designer, Web Design, white commonalities

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