Jonathan Jeter

Director of Application Development

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Setting Up a WordPress Development Environment with DesktopServer and GIT for WP Engine

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One of the challenges in using WordPress with an external hosting environment and multiple developers is the creation of a local development environment with version control that will work seamlessly. Fortunately, using a combination of DesktopServer from ServerPress, an industrial-strength WordPress host like WP Engine and Git, you can have multiple development environments up and running relatively quickly. In this tutorial, I will explain how to create and set up a local WordPress development environment on a Mac, using DesktopServer by ServerPress, using a WP Engine backup point and then set up Git for version control. If you don’t use WP Engine, this tutorial probably won’t be very helpful.

I highly recommend WP Engine for reliable, secure WordPress hosting. They provide excellent customer service, daily backups and an easy restore process, a staging environment, git for version control, and much more! I like them so much that I would recommend them to anyone (even if I wasn’t part of their affiliate program, which I joined after using their service).

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What Makes a Company’s Culture Great?

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Lunch with Zappos executives

Lately, at work, within our department we’ve been discussing company culture. A while back, we read Delivering Happiness, the book by Tony Hsieh about the history of the company and culture of Zappos. A few months ago, a Googler accidentally posted an internal memo on Google+ that showed the world a lot about Google culture, especially with the fact that it was allowed to be left public and did not receive any negative repercussions (as far as we know). We’ve also been mulling over the Netflix culture presentation over the last few weeks. I love what I do and where I work, especially the team I work with and the department I work in. I’m always encouraged with a discussion about how we can improve workplace culture, so I was very interested to dive into a study of workplace culture and how the corporate presentation of culture and actual practice line up.

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Non-Buyer’s Remorse – The Verizon Wireless Leap Day Sale

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Motorola Droid 4My birthday is coming up very soon and I’ve been wanting to upgrade my Motorola Droid (original) for a while. Finally on Wednesday, I decided to check out the Droid 4 because I had heard both really good and really bad things about it and decided that I needed to see it for myself. As I went through the Verizon Wireless site and was pleasantly surprised to see that the Droid 4 was $100 off and the Droid Bionic was free! Because I had heard that the screen was not up to par on the Droid 4, I decided that I needed to go to the store and check it out myself.

I went to the store and checked out the phones. They had a Droid Bionic, Droid Razr Maxx and a Droid 4 right next to each other, which was great, because those are the three phones that I wanted to compare. I looked at the phones and while they were all impressive, I REALLY like the Droid 4. Some people may not like a bulky phone or see the need for a hardware keyboard, but I immediately pulled out the keyboard to try it out. It is amazing! The keyboard is great. The buttons are larger and have a better shape than the keys on my current Droid and there is even a row of numbers at the top so you don’t have to get all ALT happy when you’re typing in an address or phone number. I didn’t see any of the ghosting issues that have been talked about in reviews. I was actually impressed with the display. I like the way it looks.

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Content Marketing Optimization

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Image representing Lee Odden as depicted in Cr...
Image via CrunchBase

Solo presentation by:
Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing

Every 2 days we create as much information as from the dawn of time to 2003.

How findable is your content? Where does content come from? It’s not just marketing. There are audiences for content from HR, finance, IT, etc.

Content generation is one of the most effective SEO tactics, but also one of the most difficult.

If you already have content, set it free!

There are all types of content that can be optimized, from PDF files to news to corporate info to video and office docs. Embed links in all of your externally available files and documents.

CMO & SMO framework

  • research customer segments
  • keywords, topics, messages
  • content & promo plan
  • optimize, socialize and promote

customer segments & personas

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