Jonathan Jeter

Director of Application Development

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In Data We Trust

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data-lenovoAfternoon Keynote
In Data We Trust
Ajit Sivadasan, VP/GM Global eCommerce, Lenovo

Icebreaker: How you hold your drink reveals your personality.

2009 study established 8 personality types based on how you hold your drink in a bar.

How Lenovo Transformed their brand

Key Questions

  1. What is driving change?
  2. What are the new rules?
  3. How do we leverage the new model?

Macro Change Agents

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  1. Online traffic is accelerating
    1. 560% growth in adoption since 2000
    2. Moving to massively online platforms
  2. Social / Digital driving the network effect
    • Social media reaches 82% of the world and uses 19% of total time spent online
  3. Marketing Model has changed
  4. Data is creating opportunities
    • By 2020, the digital universe will grow by a factor of 300
    • From now until 2020, the digital universe will double every two years

Opening Keynote at ClickZ Live Chicago 2015 – Digital Transformation or Extinction

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Victor Lee from Hasbro - keynote for ClickZ Live Chicago 2015
Victor Lee from Hasbro – keynote for ClickZ Live Chicago 2015

Digital Transformation or Extinction

My notes from the Opening Keynote at ClickZ Live Chicago 2015

by Victor Lee @vlee, Senior Vice President, Digital Marketing, Hasbro, Incorporated

Why is change so hard? We love normal.

Netflix tried to sell 49% to Blockbuster, but Blockbuster said “no” because they didn’t want change. Now Blockbuster doesn’t exist any more.

We accept average. On average a banner ad click-through rate now is .1% to .2%. We celebrate a .25% click-through rate because it’s above average, but who wants to be average? The majority of the world has accepted the current numbers. It’s safe.

Don’t be afraid to fail. Be afraid to win. “Because we’ve always done it that way.” The people who have always done it that way, usually aren’t around anymore.

Newspapers, radio and TV have had to change to be relevant.

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Building an Effective Digital Marketing Foundation

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Image representing Forrester Research as depic...
Image via CrunchBase

James McCormick, Senior Analyst – Forrester Research
[email protected]
@JFMcCormick

Here are my notes for the Digital Velocity conference

  • The customer insights challenge
  • A blueprint for digital marketing
  • Assessment of suite adopters
  • Strategies for success

The Changing Customer Behavior

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  • The number of ways customers engage had exploded
  • Digital channels dominate (Google, Amazon.com, store website, search engines, etc.) Only offline channels are family/friends and physical store.
  • The digital landscape is changing – tablets and phones
    • Websites are now getting more traffic from tablets than smartphones
    • Internet users view 70% more pages on a tablet than a smartphone
  • Customers’ multi-channel behavior is complex (across phone, PC and tablet) – 22% engage multiple channels simultaneously
  • Multiple devices have given birth to the always addressable customer
    • Multiple devices
    • Frequent Access
    • Multiple locations

Guilty Marketers

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Guilty Marketers – Wasted & Wishful Multi-Channel Marketing Spend
Opening Keynote for Search Engine Strategies Conference, Chicago, November 15-17, 2011
By Mikel Chertrudi, SES Advisory Board & Senior Director of Marketing for Adobe

This will be updated and edited at a later date, but I wanted to get my notes online ASAP.

By 2020, there will be 50,000,000 connected devices.

As marketing professionals, what should we be doing better in our profession? We need to change the conversation in marketing.

Changing the Marketing Conversation

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker (Father of Modern Advertising)

Up to 40% of digital marketing is still wasted. We aren’t investing our marketing dollars in optimal channels, so money is still wasted. We’re leaving money on the table. If you can regain that money, you will succeed in marketing.

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