social media channel Archives

Moderator:
Rob Garner, Vice President Strategy, iCrossing
Speakers:
Andrea Fishman, VP of Global Strategy & Managing Partner of BGT Chicago, BGT Partners
Jim Yu, Founder & CEO, BrightEdge

How Can You Achieve Social Success?

Andrea Fishman from bgt

Lots of different new tools for social/search integration.

google+ pages
tablets, apps & mobile
facebook open graph
social gamification

The game is now not just the creation and distribution of content, but optimizing it for the different social distribution channels.

The shift that has occurred is that you now have to think of how the audience will have an impact your content and figuring out ways to encourage interaction and promotion by your users.

You have to be aware of how your content appears on third party distribution channels. You have to figure out the right metrics via web analytics and social monitoring.

Read the rest of Social Media Signals in Search

Social media has become mainstream in the traditional media, as television networks have incorporated Twitter hashtags into their broadcasts, professional sports leagues have followed suit. Leagues, such as the NFL, have walked a fine line of promoting themselves on social media and monitoring/regulating how their players interact with their followers on social media.

Athletes have been put in compromising situations because of their use of social media and some have even decided to call it quits after outpouring of hatred via social media channels. As the usage of social media has become more mainstream, we are becoming more and more blinded to its usage.

Read the rest of How Are Sports Teams Using Social Media?

How Can You Achieve Social Success?

Like this:

Like this: