Jonathan Jeter

Director of Application Development

Home Archives for content delivery

The Right Tool for the Job: Native or Mobile Web? at #SXSW2012

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Tuesday, March 13, 2012 at the South by Southwest Interactive Conference in Austin, Texas #sxsw #righttool
Panel discussion by Buzz Andersen (Dir of Mobile – Tumblr), Jacob Bijani (Prod Engineer – Tumblr), Majd Taby (Software Engineer – Facebook), Matthew Delaney (WebKit Engineer), and Tom Dale (Sr Software Engineer – Ember.js)

Apps are much easier to monetize than websites, because you can charge up front.

for Tumblr T-shirt Contest / 01 (Photo credit: albyantoniazzi)

The browser rendering engine does a lot of the heavy work that native developers have to contend with. The web browser is a highly evolved medium for content delivery and rich layout.

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Information Architecture for Great Websites

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By Shari Thurow, Founder and SEO Director of Omni Marketing Interactive

Information Architecture & SEO

information architecture is the art and science of organizing and labeling website content to support usability and find ability. This is not technical architecture (301 redirects, canonical tags, robots.txt,meta.)

Why should we care about IA?

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  • lost customers
  • brand value – even if your site is # 1, if they can’t find the information they’re looking for they go to the next link in the results and they don’t go back to your site, even if you fix it, because they don’t know you fixed it
  • design and development costs – if you mess up the IA on launch, you have to start from scratch on a redesign. Use wireframes. You should never code a web site unless you’ve done wireframes or prototypes. It’s too expensive to go back and redo it.

Josh Clark – Mobile Apps: Native or Web-Based?

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UIE Web App Master’s Tour – Seattle, Washington – May 23, 2011

Josh Clark (author of TapWorthy) – Mobile Apps-Native or Web-Based
Josh Clark – Mobile Apps-Native or Web-Based?

Josh Clark, Author of TapWorthy

Mobile Apps

Mobile is growing quickly, with many platforms (many cultures)

App design needs to take mobile culture into accounts, how to develop for a iPhone user vs Android user, etc.

Read the rest of Josh Clark – Mobile Apps: Native or Web-Based?

Blackberry still has 40% of the global enterprise

  • Text-centric
  • low browser activity (blackberry browser has sucked until recently, when they adopted webkit)
  • how does your app fit into a text heavy culture

iPhone

  • active
  • high browser activity
  • spenders (big buyers – 70% of ebays mobile commerce is iPhone; eBay accounts for 25% of mobile commerce)
  • older, wealthier
  • according to OKCupid, iPhone users have more sex

Android

  • it’s about the technology
  • it’s about tools and features
  • customization
  • cutting edge
  • technically-proficient, customized