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Jonathan Jeter

Director of Application Development

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Touchpoints, Platforms, and People: Designing an Omni-channel Strategy that Delivers an Integrated Experience

November 17, 2015 By Jonathan Jeter Leave a Comment

Omnichannel PanelFireside Chat Keynote Panel at ClickZ Live Chicago 2015
Touchpoints, Platforms, and People: Designing an Omni-channel Strategy that Delivers an Integrated Experience
Ashley Jane Brookes, Hootsuite @ashjbee
Shawn O’Neal, Unilever @shoneal99
Szabolcs Paldy, Discover @PaldySzabolcs

Omnichannel looks different in different markets.

What is your omnichannel strategy advice?

Ashley Jane Brookes (AJB): Where does your customer want to start? Social may not be the best place to start interacting with customers, but it is a good place to listen. Set up your customer personas in such a way that you can monitor the channels and interact appropriately.

Shawn O’Neal (SO): Every single brand in the world has a website. If you use that as a hub, everything else becomes a spoke. Everything else can direct back to the brand site.

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Filed Under: Omnichannel, Social Media Tagged With: Best Practices, brand site, conference notes, limited resources, small teams

How Tag Management Will Supercharge Your Testing Program – Digital Velocity Conference 2014 #dv14

January 23, 2014 By Jonathan Jeter Leave a Comment

Naoshi Yamauchi - Movemver - Internet Summit (Photo credit: Thos003)

 

Here is my summary of the tag management presentation by Naoshi Yamauchi at the Digital Velocity Tealium User Conference 2014, San Diego, CA
Presenter: Naoshi Yamauchi, Chief Performance Officer, Brooks Bell
@nyamauchi

If you’re managing a testing program on your website—and every site should be testing—implementing a tag management system can take it to the next level. Through the use of these techniques, you will be able to reduce costs, increase velocity, and drive more effective testing.

Lots of work goes into testing.

Time is Money

Read the rest of How Tag Management Will Supercharge Your Testing Program – Digital Velocity Conference 2014 #dv14

  • Every day that we aren’t testing we lose a day on learning

Speed

  • Reduce IT involvement
  • Quickly implement fixes & new test code
  • Adjust analytics code on the fly

Agility

  • Deploy the tools that add value to your tests… …only when you test.
    • Reduce third party costs. Makes getting approval easier.

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Filed Under: UI/UX Tagged With: analytics code, better experiences, Brooks Bell, CA Presenter, Chief Performance Officer, ClickTale Testing platform, conference notes, development resources, different user groups, Digital Velocity, Digital Velocity conference, Digital Velocity Tealium, effective testing, fly Agility Deploy, iterative testing, limited resources, Naoshi Yamauchi, new test code, Optimization Optimization, Reduce third party, right people, right time, San Diego, site speed, Software Testing, Speed Reduce, Supercharge Your Testing, tag management, tag management presentation, tag management system, Technology Internet, testing program, unnecessary tools, User Conference

One Size Fits No One – Digital Velocity Conference 2014 #dv14

January 23, 2014 By Jonathan Jeter Leave a Comment

Marketing copy1a3 (Photo credit: Wikipedia)

Here is my summary of the “One Size Fits No One” presentation by Jason Burby at Digital Velocity Tealium User Conference 2014, San Diego, CA
Presenter: Jason Burby, Chief Performance Marketing Officer – POSSIBLE
@jasonburby

Tailored messages work better

There are many many things that shape who we are, what matters to us (at a point in time) and what drives passion, focus and priority.

Treating EVERYONE the same (Failures of common sense marketing)

Online banking. If all you ever do is sign in, why are they marketing to you? They’re training you to tune out the rest of the page.

Lulu Lemon – Marketing to women, even if they know you are male.

We often take a good idea, but apply it to everyone.

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Top 8 Reasons Marketers Struggle

  1. Lack of Defined, Documented & Shared Goals
    Ways to Overcome: Alignment, Focus, Champion

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Filed Under: Internet Marketing Tagged With: Action Enablers Lack, action Marketers, actionable opportunities, Audience Stream Think, B2B Marketing Personas, basic targeting capabilities, Behavioral Based Examples, big thing, Business Finance, Business-to-Business, Champion Lack, Chief Performance Marketing, Chief Performance Marketing Officer, common sense marketing, conference notes, constant focus, correctly marketers, Customer/Prospect online, Data Analytics, different people, different versions, different ways, Digital Velocity, Digital Velocity conference, DISTRIBUTE Ways, DV14 Tailored messages, dynamic prioritization, Enterprise Tag Management, Examples VIP Appliance, Extends Global Leadership, fewer things, Goal Performance, good idea, greatest potential impact, impact Web site, Internet marketing, Jason Burby, leverage technology, limited resources, location Age Segment/Persona, Lulu Lemon, Marketers Struggle Lack, Marketing, Marketing and Advertising, Marketing Department, media technologies, ongoing optimization approach, Online banking, Profile Based Examples, Resources Ways, Retargeting media technologies, San Diego, Shared Goals Ways, Shift focus, Shift Processes/Culture, Shopper Loyalist Platinum, tailor messages, Takeaways Customizing messages, Taking Action Ways, Target Behavioral Based, Tealium, Tealium Achieves Banner, Tealium AudienceStream Moving, Tealium Tag Management, Technology Internet, The next big thing, unified marketing experience, User Conference, web site, Website, Write down

Lego Man Boldly Goes Into Space Like No Other Lego Man Has Before!

January 30, 2012 By Jonathan Jeter Leave a Comment

Lego Man in Space
Lego Man in Space

A couple of teenage high school students from Toronto have launched a Lego man into space. No, really, they have! Mathew Ho and Asad Muhammad, 17 year-old classmates, launched a lego minifigure holding a Canadian flag using a weather balloon filled with helium and captured great video of the lego minifigure with a backdrop of the Earth. The “Lego Man in Space” has a YouTube video that has received over 2 million views, as well as his own Facebook page with more than 5,000 fans.

While some news outlets have claimed that this is the first lego man in space, according to Universe Today, several Lego toys are constantly flying even higher above the Earth at this very moment aboard the International Space Station as part of an educational outreach effort by NASA and Lego. And 3 more Lego figurines are speeding to Jupiter aboard NASA’s Juno orbiter.

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Filed Under: Awesome or Scary? Tagged With: articles toronto teens, Asad Muhammad, Canadian flag, Canadian space program, educational outreach effort, Facebook page, Flag of Canada, great video, International Space Station, Juno orbiter, Lego, Lego figurines, lego man, Lego minifigure, Lego toys, limited resources, little disconcerting, Man In Space, Mathew Ho, NASA, National Aeronautics and Space Administration, news outlets, Other Lego Man, Space A couple, Space Moves, successful effort, Technology Internet, teenage high school, Toronto, Universe Today, weather balloon, year-old classmates, YouTube video

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