Website Archives - Jonathan Jeter

One Size Fits No One – Digital Velocity Conference 2014 #dv14

January 23, 2014 By Jonathan Jeter Leave a Comment

Here is my summary of the “One Size Fits No One” presentation by Jason Burby at Digital Velocity Tealium User Conference 2014, San Diego, CA
Presenter: Jason Burby, Chief Performance Marketing Officer – POSSIBLE
@jasonburby

Tailored messages work better

There are many many things that shape who we are, what matters to us (at a point in time) and what drives passion, focus and priority.

Treating EVERYONE the same (Failures of common sense marketing)

Online banking. If all you ever do is sign in, why are they marketing to you? They’re training you to tune out the rest of the page.

Lulu Lemon – Marketing to women, even if they know you are male.

We often take a good idea, but apply it to everyone.

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Top 8 Reasons Marketers Struggle

Lack of Defined, Documented & Shared Goals
Ways to Overcome: Alignment, Focus, Champion

StumbleUpon Stops Direct Links

February 3, 2012 By Jonathan Jeter Leave a Comment

Česky: Toto je icona pro siciální síť. Je souč... — Image via Wikipedia

Here’s another Internet marketing play I’ve been following recently. A lot of people have started playing in the StumbleUpon playground because of the valuable traffic that can be obtained via the StumbleUpon network. StumbleUpon is changing the game again because instead of direct links to websites, the website links will be contained in the StumbleUpon iframe link.

The SEO implications are obvious. Links from StumbleUpon to target sites that were previously direct, followed (until recently) links from a PR8 site will now disappear, replaced by internal StumbleUpon links that load the target page in an iframe.

Once again, diversification in all online marketing efforts is the recommendation, as all efforts, no matter how successful, can and will change over time. Also, it highlights the fact that online marketing is a never-ending moving target, which means you cannot stop testing and learning to see how all the moving pieces affect your marketing efforts.

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Google Fraud or Another Nigerian Scam?

January 13, 2012 By Jonathan Jeter 3 Comments

A variation on the Kenyan flag. — Image via Wikipedia

A story blowing up in the news today is Google‘s use of Mocality‘s crowdsourced business listings in Kenya. Mocality did a great job of tracking the issue and finding out what was going on and even includes a transcript of the fraudulent calls on its blog. Apparently, someone identifying themselves as Google Kenya is trying to sell web sites to businesses that Mocality has worked hard to get on the Internet via its business listings product, by saying that they are partnering with Mocality and even denigrating Mocality’s business listings product on the calls.

Google may be in the wrong or it may be a company they have outsourced to run Google Kenya. However, has anyone considered the fact that it might be the same people doing this who have $5 million they have to get out of the country from the Nigerian ex-President? Seriously, how many Internet scams come out of Africa? Of course, they’ve never been known to scam those on their own continent, but maybe the scam email market is drying up!

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