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Home Archives for business listings

Google Fraud or Another Nigerian Scam?

January 13, 2012 By Jonathan Jeter 3 Comments

A variation on the Kenyan flag.
Image via Wikipedia

A story blowing up in the news today is Google‘s use of Mocality‘s crowdsourced business listings in Kenya. Mocality did a great job of tracking the issue and finding out what was going on and even includes a transcript of the fraudulent calls on its blog. Apparently, someone identifying themselves as Google Kenya is trying to sell web sites to businesses that Mocality has worked hard to get on the Internet via its business listings product, by saying that they are partnering with Mocality and even denigrating Mocality’s business listings product on the calls.

Google may be in the wrong or it may be a company they have outsourced to run Google Kenya. However, has anyone considered the fact that it might be the same people doing this who have $5 million they have to get out of the country from the Nigerian ex-President? Seriously, how many Internet scams come out of Africa? Of course, they’ve never been known to scam those on their own continent, but maybe the scam email market is drying up!

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Filed Under: Internet Marketing Tagged With: Business, business listings, business listings product, confusing phone calls, East Africa, Either way, financial compensation, fraudulent calls, Google, Google Fraud, Google Kenya, Google Plays, great job, Internet scams, Kenya, Kenyan ex-President, Kenyan ripoff, Kenyan Scam, Kenyan Startup, Mocality, Mocality blog, PR Disaster, previous paragraph, public apology, scam email market, web site, web sites, Website

Local + Social: the Future of Promotion

November 16, 2011 By Jonathan Jeter Leave a Comment

A giant QR Code linking to a website, to be re...
Image via Wikipedia

Moderator:
Anne F. Kennedy, SES Advisory Board, International Search Strategist, Beyond Ink USA
Speakers:
Benu Aggarwal, Founder & President, Milestone Internet Marketing
Gregg Stewart, President, 15miles

local + social
Gregg Stewart

importance of local search
Online retail only represents 7% of all spending. Most research is done online, but purchases still occur offline for the most part.

Consumers are increasingly using more sources to find local information. 1/3 of Facebook users use Facebook on a mobile device. Social networkers are frequently finding local business information through recommendations from connections and consumer reviews.

Consumers are looking for businesses in a variety of places and expect the information to be easily available and accurate. 49% of social network searchers are looking for address/location and other basic business data.

Best Practices for local search.

business names do not:

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  • include marketing tag lines in your business name

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Filed Under: Web Development Tagged With: 800 numbers, Advisory Board, Anne F, basic business data, Benu Aggarwal, Best Practices, Beyond Ink USA Speakers, Business Finance, business listings, business names, channels solomo, conference notes, correct categories, distribution channels, enhanced listing, Facebook, Facebook users, Foursquare business page, great deal, Gregg Stewart, incl business location, Ink USA Speakers, International Search Strategist, Internet marketing, Internet Marketing Gregg Stewart, local area, local business, local business information, local information, local listings, local mobile hyper, local number, local numbers, local search, local search online, local search Online retail, local trends, Marketing Gregg Stewart, Most research, multiple channels, Online shopping, pertinent business information, precise address information, QR Code, qr codes, search benu aggarwal, Search Engine, search engine buckets, SES Advisory Board, SES Chicago 2011, social channels, social gregg stewart, Social network, social network searchers, Social networkers, social trending topics, SOLOMO channels, SoLoMo Landscape, tag lines, Technology Internet, trackable online visitors, tracking numbers, Twitter QR codes, Wikipedia Moderator

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