Jonathan Jeter

Director of Application Development

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One Size Fits No One – Digital Velocity Conference 2014 #dv14

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Marketing copy1a3 (Photo credit: Wikipedia)

Here is my summary of the “One Size Fits No One” presentation by Jason Burby at Digital Velocity Tealium User Conference 2014, San Diego, CA
Presenter: Jason Burby, Chief Performance Marketing Officer – POSSIBLE
@jasonburby

Tailored messages work better

There are many many things that shape who we are, what matters to us (at a point in time) and what drives passion, focus and priority.

Treating EVERYONE the same (Failures of common sense marketing)

Online banking. If all you ever do is sign in, why are they marketing to you? They’re training you to tune out the rest of the page.

Lulu Lemon – Marketing to women, even if they know you are male.

We often take a good idea, but apply it to everyone.

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Top 8 Reasons Marketers Struggle

  1. Lack of Defined, Documented & Shared Goals
    Ways to Overcome: Alignment, Focus, Champion

Building an Effective Digital Marketing Foundation

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James McCormick, Senior Analyst – Forrester Research
[email protected]
@JFMcCormick

Here are my notes for the Digital Velocity conference

  • The customer insights challenge
  • A blueprint for digital marketing
  • Assessment of suite adopters
  • Strategies for success

The Changing Customer Behavior

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  • The number of ways customers engage had exploded
  • Digital channels dominate (Google, Amazon.com, store website, search engines, etc.) Only offline channels are family/friends and physical store.
  • The digital landscape is changing – tablets and phones
    • Websites are now getting more traffic from tablets than smartphones
    • Internet users view 70% more pages on a tablet than a smartphone
  • Customers’ multi-channel behavior is complex (across phone, PC and tablet) – 22% engage multiple channels simultaneously
  • Multiple devices have given birth to the always addressable customer
    • Multiple devices
    • Frequent Access
    • Multiple locations

Backbone: 3 Ways

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by Pamela Fox at HTML5 Texas Conference, Austin, Texas (Deck)

Backbone is one of the most popular MVC frameworks for JavaScript these days, and one of the reasons for its popularity is that its minimal and lightweight. That makes it easy to use in different ways and adapt to different projects – but can also make it hard to learn. In this talk, I’ll start with Backbone basics, and then dive into three different ways that we use it to power the frontends of Coursera.org.

Backbone 3 Ways HTML5TX

Why use an MVC framework? Website includes: 242 js files, 28848 lines of code & 5-person frontend team. Needed more structure to their code.
Why Backbone?

Backbone JS MVC Diagram

Backbone is a lightweight model view controller framework. Models use set & get so the framework know what’s going on. Collections group objects together. Views with basic data binding. Router is available, but you don’t have to use it.

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