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Home Archives for distribution channels

Content Marketing Optimization

November 17, 2011 By Jonathan Jeter Leave a Comment

Image representing Lee Odden as depicted in Cr...
Image via CrunchBase

Solo presentation by:
Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing

Every 2 days we create as much information as from the dawn of time to 2003.

How findable is your content? Where does content come from? It’s not just marketing. There are audiences for content from HR, finance, IT, etc.

Content generation is one of the most effective SEO tactics, but also one of the most difficult.

If you already have content, set it free!

There are all types of content that can be optimized, from PDF files to news to corporate info to video and office docs. Embed links in all of your externally available files and documents.

CMO & SMO framework

  • research customer segments
  • keywords, topics, messages
  • content & promo plan
  • optimize, socialize and promote

customer segments & personas

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Filed Under: SEO Tagged With: available files, Best Practices, Business Finance, central source, chicago 2011 wrap-up, Content generation, Content marketing, Content Marketing Optimization, content opportunities, content preferences, content publishing, content seo audit, content tips, corporate info, CrunchBase Solo presentation, current content, customer segments, customer segments keywords, customer service, digital asset optimization, distribution channels, editorial calendar, editorial plan, effective seo tactics, Greg Jarboe, internal search engine, Lee Odden, line staff, LinkedIn QA, mine web analytical data, model for content publishing, new content, new site, new site content, office docs, Online Marketing Blog, PDF files, personas build customer, popular questions, pr purposes, priority content, profiles personas, promo plan, regular basis, Search Engine, Search engine optimization, search keywords, searcher personas data, SEO best practices, SEO Create, SES Advisory Board, SES Chicago, SES Chicago 2011, share content, Solo presentation, Technology Internet, TopRank Online, TopRank Online Marketing, Use hub, Video Marketing, web analytical data, yahoo answers

Local + Social: the Future of Promotion

November 16, 2011 By Jonathan Jeter Leave a Comment

A giant QR Code linking to a website, to be re...
Image via Wikipedia

Moderator:
Anne F. Kennedy, SES Advisory Board, International Search Strategist, Beyond Ink USA
Speakers:
Benu Aggarwal, Founder & President, Milestone Internet Marketing
Gregg Stewart, President, 15miles

local + social
Gregg Stewart

importance of local search
Online retail only represents 7% of all spending. Most research is done online, but purchases still occur offline for the most part.

Consumers are increasingly using more sources to find local information. 1/3 of Facebook users use Facebook on a mobile device. Social networkers are frequently finding local business information through recommendations from connections and consumer reviews.

Consumers are looking for businesses in a variety of places and expect the information to be easily available and accurate. 49% of social network searchers are looking for address/location and other basic business data.

Best Practices for local search.

business names do not:

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  • include marketing tag lines in your business name

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Filed Under: Web Development Tagged With: 800 numbers, Advisory Board, Anne F, basic business data, Benu Aggarwal, Best Practices, Beyond Ink USA Speakers, Business Finance, business listings, business names, channels solomo, conference notes, correct categories, distribution channels, enhanced listing, Facebook, Facebook users, Foursquare business page, great deal, Gregg Stewart, incl business location, Ink USA Speakers, International Search Strategist, Internet marketing, Internet Marketing Gregg Stewart, local area, local business, local business information, local information, local listings, local mobile hyper, local number, local numbers, local search, local search online, local search Online retail, local trends, Marketing Gregg Stewart, Most research, multiple channels, Online shopping, pertinent business information, precise address information, QR Code, qr codes, search benu aggarwal, Search Engine, search engine buckets, SES Advisory Board, SES Chicago 2011, social channels, social gregg stewart, Social network, social network searchers, Social networkers, social trending topics, SOLOMO channels, SoLoMo Landscape, tag lines, Technology Internet, trackable online visitors, tracking numbers, Twitter QR codes, Wikipedia Moderator

Social Media Signals in Search

November 16, 2011 By Jonathan Jeter Leave a Comment

Moderator:
Rob Garner, Vice President Strategy, iCrossing
Speakers:
Andrea Fishman, VP of Global Strategy & Managing Partner of BGT Chicago, BGT Partners
Jim Yu, Founder & CEO, BrightEdge

How Can You Achieve Social Success?

Andrea Fishman from bgt

Lots of different new tools for social/search integration.

  • google+ pages
  • tablets, apps & mobile
  • facebook open graph
  • social gamification

The game is now not just the creation and distribution of content, but optimizing it for the different social distribution channels.

The shift that has occurred is that you now have to think of how the audience will have an impact your content and figuring out ways to encourage interaction and promotion by your users.

You have to be aware of how your content appears on third party distribution channels. You have to figure out the right metrics via web analytics and social monitoring.

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Filed Under: SEO, Social Media Tagged With: activity feed recommendations, Andrea Fishman, better sharing experience, brand facebook page, button profile widget, button profile widget search widget, CEO and founder, different new tools, Digital marketing, digital marketing impact, distribution channels, Facebook ads, Facebook brand page, Facebook button, Facebook features, facebook open graph, Facebook page, Facebook page rankings, Facebook social widgets, google+ pages tablets, Internet marketing, Jim Yu, long-term search results, media content, media pages, non-branded content, open graph, paid search, party distribution channels, s driver, Search engine optimization, search results, SEO Link, SEO measure, SES Chicago 2011, simple best practices, social channels, social content, social distribution channels, social engagement implement, social gamification, social influence, Social Media, social media channel, social media content, social media pages, Social Media Signals, social monitoring, social seo, social signals, Social Success, Social Success Andrea, Social Success Jim, social widgets, social/search integration, specific distribution channels, Technology Internet, tweet button, web analytics, web site

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