Director of Application Development
Looking forward to day 2 of SES. On the schedule for today is
Looking forward to day 2 of SES. On the schedule for today is
Facebook likes the start-up culture. They believe in small teams: photos, engagement, etc. Each team is treated like a small company with a product designer, researcher, engineers & a product manager.
Facebook uses data to form a lot of the decisions that are made. Data helps understand how users use product and how they can be optimized.
Facebook had great ideas, built products and then left them to move on to the next thing.
Photos
Were using an old photo uploader tool built in Java, didn’t work well and was poorly designed. Built their own tool, which required a plugin. Tested it and only 34% users successfully uploaded photos. Went back to the drawing board. Research showed that people were bailing at the plugin install step.
Social media has become mainstream in the traditional media, as television networks have incorporated Twitter hashtags into their broadcasts, professional sports leagues have followed suit. Leagues, such as the NFL, have walked a fine line of promoting themselves on social media and monitoring/regulating how their players interact with their followers on social media.
Athletes have been put in compromising situations because of their use of social media and some have even decided to call it quits after outpouring of hatred via social media channels. As the usage of social media has become more mainstream, we are becoming more and more blinded to its usage.