Jonathan Jeter

Director of Application Development

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The Science of Good Design: A Dangerous Idea at #SXSW2012

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Tuesday, March 13, 2012 at the South by Southwest Interactive Conference in Austin, Texas #sxsw #Dangerous #SXDangerous
by Ben McAllister (Assoc Creative Dir – frog design)

Richard Feynman - Image via Wikipedia

Research is about informing decisions.

“The Research” – the data doesn’t speak for itself. Someone should interpret it.

The Science of Certainty vs. The Science of Wonder

Scientism vs. Science

The Blind Spot: Science and the Crisis of Uncertainty by William Byers

Different kinds of research are very different from each other, there is a broad spectrum.

Hard sciences have laws that predict things with a large degree of certainty.

Social Sciences have experiments.

At the other end of the spectrum, we have “looking at stuff”. In design, we don’t do a lot of real scientific studies.

Cargo Cult Science – Richard Feynman’s Commencement Speech at CalTech

Read the rest of The Science of Good Design: A Dangerous Idea at #SXSW2012

The Right Tool for the Job: Native or Mobile Web? at #SXSW2012

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Tuesday, March 13, 2012 at the South by Southwest Interactive Conference in Austin, Texas #sxsw #righttool
Panel discussion by Buzz Andersen (Dir of Mobile – Tumblr), Jacob Bijani (Prod Engineer – Tumblr), Majd Taby (Software Engineer – Facebook), Matthew Delaney (WebKit Engineer), and Tom Dale (Sr Software Engineer – Ember.js)

Apps are much easier to monetize than websites, because you can charge up front.

for Tumblr T-shirt Contest / 01 (Photo credit: albyantoniazzi)

The browser rendering engine does a lot of the heavy work that native developers have to contend with. The web browser is a highly evolved medium for content delivery and rich layout.

Read the rest of The Right Tool for the Job: Native or Mobile Web? at #SXSW2012

Don’t Build a Power Glove: Talk to Your Users at #SXSW2012

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Monday, March 12, 2012 at the South by Southwest Interactive Conference in Austin, TX
by RJ Owen (Lead Experience Planner – EffectiveUI)

PowerGlove - Everything Else is Child's Play.

The Power Glove was a video game controller made by Mattel in 1989. It was the first wearable video game controller. The glove had lots of buttons and options in addition

Nintendo released two games with the Power Glove, including Super Glove Ball.

Marketing for the PowerGlove focused on immersion in the game. PowerGlove has captured the mind of the American public. It was even on Stephen Colbert recently. Even though it was really cool. It was a commercial failure.

The PowerGlove was

  • rated the 7th worst video game controller of all time
  • sold $88M US (failure)
  • japanese producer declared bankruptcy

It was so bad that people are still complaining about it today.

Bill Buxton – data design

Read the rest of Don’t Build a Power Glove: Talk to Your Users at #SXSW2012

Create More Value Than You Capture at #SXSW2012

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Monday, March 12, 2012 at South by Southwest Interactive Conference, Austin, TX
by Tim O’Reilly (Founder, CEO – O’Reilly Media) and moderated by  #sxsw #values

What companies have done is stopped taking care of our clients and customers and thinking of themselves first, even when it goes against the good of their customers and clients.

It is important to understand that monetization comes later, but the really good things come from people having fun or providing a good

I wouldn’t say I’m a first rate capitalist. I have more than one billionaire come up to me and say, “It all started with one of your books!” And all I got out of it was $35. – Tim O’Reilly

Read the rest of Create More Value Than You Capture at #SXSW2012