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Home Archives for User Conference

How Tag Management Will Supercharge Your Testing Program – Digital Velocity Conference 2014 #dv14

January 23, 2014 By Jonathan Jeter Leave a Comment

Naoshi Yamauchi - Movemver - Internet Summit (Photo credit: Thos003)

 

Here is my summary of the tag management presentation by Naoshi Yamauchi at the Digital Velocity Tealium User Conference 2014, San Diego, CA
Presenter: Naoshi Yamauchi, Chief Performance Officer, Brooks Bell
@nyamauchi

If you’re managing a testing program on your website—and every site should be testing—implementing a tag management system can take it to the next level. Through the use of these techniques, you will be able to reduce costs, increase velocity, and drive more effective testing.

Lots of work goes into testing.

Time is Money

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  • Every day that we aren’t testing we lose a day on learning

Speed

  • Reduce IT involvement
  • Quickly implement fixes & new test code
  • Adjust analytics code on the fly

Agility

  • Deploy the tools that add value to your tests… …only when you test.
    • Reduce third party costs. Makes getting approval easier.

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Filed Under: UI/UX Tagged With: analytics code, better experiences, Brooks Bell, CA Presenter, Chief Performance Officer, ClickTale Testing platform, conference notes, development resources, different user groups, Digital Velocity, Digital Velocity conference, Digital Velocity Tealium, effective testing, fly Agility Deploy, iterative testing, limited resources, Naoshi Yamauchi, new test code, Optimization Optimization, Reduce third party, right people, right time, San Diego, site speed, Software Testing, Speed Reduce, Supercharge Your Testing, tag management, tag management presentation, tag management system, Technology Internet, testing program, unnecessary tools, User Conference

One Size Fits No One – Digital Velocity Conference 2014 #dv14

January 23, 2014 By Jonathan Jeter Leave a Comment

Marketing copy1a3 (Photo credit: Wikipedia)

Here is my summary of the “One Size Fits No One” presentation by Jason Burby at Digital Velocity Tealium User Conference 2014, San Diego, CA
Presenter: Jason Burby, Chief Performance Marketing Officer – POSSIBLE
@jasonburby

Tailored messages work better

There are many many things that shape who we are, what matters to us (at a point in time) and what drives passion, focus and priority.

Treating EVERYONE the same (Failures of common sense marketing)

Online banking. If all you ever do is sign in, why are they marketing to you? They’re training you to tune out the rest of the page.

Lulu Lemon – Marketing to women, even if they know you are male.

We often take a good idea, but apply it to everyone.

Read the rest of One Size Fits No One – Digital Velocity Conference 2014 #dv14

Top 8 Reasons Marketers Struggle

  1. Lack of Defined, Documented & Shared Goals
    Ways to Overcome: Alignment, Focus, Champion

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Filed Under: Internet Marketing Tagged With: Action Enablers Lack, action Marketers, actionable opportunities, Audience Stream Think, B2B Marketing Personas, basic targeting capabilities, Behavioral Based Examples, big thing, Business Finance, Business-to-Business, Champion Lack, Chief Performance Marketing, Chief Performance Marketing Officer, common sense marketing, conference notes, constant focus, correctly marketers, Customer/Prospect online, Data Analytics, different people, different versions, different ways, Digital Velocity, Digital Velocity conference, DISTRIBUTE Ways, DV14 Tailored messages, dynamic prioritization, Enterprise Tag Management, Examples VIP Appliance, Extends Global Leadership, fewer things, Goal Performance, good idea, greatest potential impact, impact Web site, Internet marketing, Jason Burby, leverage technology, limited resources, location Age Segment/Persona, Lulu Lemon, Marketers Struggle Lack, Marketing, Marketing and Advertising, Marketing Department, media technologies, ongoing optimization approach, Online banking, Profile Based Examples, Resources Ways, Retargeting media technologies, San Diego, Shared Goals Ways, Shift focus, Shift Processes/Culture, Shopper Loyalist Platinum, tailor messages, Takeaways Customizing messages, Taking Action Ways, Target Behavioral Based, Tealium, Tealium Achieves Banner, Tealium AudienceStream Moving, Tealium Tag Management, Technology Internet, The next big thing, unified marketing experience, User Conference, web site, Website, Write down

Frictionless Sales: Selling to Generation Cloud – Digital Velocity Tealium User Conference 2014

January 23, 2014 By Jonathan Jeter Leave a Comment

English: Illustration showing DevOps as the in...

Here are my notes from the “Frictionless Sales” presentation by Treb Ryan at Digital Velocity Tealium User Conference 2014, San Diego, CA
dimension data

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Generation Cloud = New Expectations

  • Immediate availability
  • Ubiquitous Access
  • Limitless Resources
  • Sharing and Collaboration
  • Mobile and BYOD
Sales hasn’t evolved since the mainframe until the last few years
  • salesforce (1 year contracts)
  • softlayer (monthly commitments)
  • constant contact (monthly commitments)
  • amazon web services (hourly commitments)
1:1 correlation to rapid increase in sales

Elements of a Frictionless Sale – The 3 NoCo’s

  • No contact – People who use the cloud like to buy in the cloud (Don’t want to have to talk to someone to be able to purchase something. If you force them to talk to a rep, they will just move on.)
  • No contract – Hourly billing is a simple proposition. Customers will continue to a service they like.

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Filed Under: Internet Marketing Tagged With: Agile methodology, amazon web services, available capacity, Better Operations, Business Finance, Business-to-Business, BYOD But sales, Collaboration Mobile, commitment Create, conference notes, constant contact, Consulting, core value proposition, Cost Ratio Tealium, DevOps, Digital Velocity, Digital Velocity conference, Direct Cost Immediate, e - commerce, Easy Up, Easy Up Sells, Exchange Discounts, Fast Decisions, Fast Growth, Feedback Focus, flow charts, frictionless infrastructure, frictionless infrastructure Low, frictionless Operations DevOps, Frictionless Ops Benefits, frictionless sale, Gamification Sales, Generation Cloud, Hourly billing, hourly commitments, http://www.dimensiondata.com/cloud Frictionless Sales, items Lock-in pricing, Limitless Resources, long-term relationships, low price, Low Risk, Marketing and Advertising, Marketing Metrics, monthly commitments, new business, New Expectations Immediate, Price Breaks, price stability, Prod End, Quarter Existing customers, rapid increase, Resources Sharing, sales cycle, sales Elements, sales Probabilities Customer, San Diego, simple proposition, sine wave, Tag Management Dev, Technology Internet, Thirteen Scariest Things, Treb Ryan dimension, Ubiquitous Access Limitless, User Conference, value proposition, Washington Post, web services

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