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Home Archives for the South by Southwest

The Science of Good Design: A Dangerous Idea at #SXSW2012

March 13, 2012 By Jonathan Jeter Leave a Comment

Tuesday, March 13, 2012 at the South by Southwest Interactive Conference in Austin, Texas #sxsw #Dangerous #SXDangerous
by Ben McAllister (Assoc Creative Dir – frog design)

Richard Feynman - Image via Wikipedia

Research is about informing decisions.

“The Research” – the data doesn’t speak for itself. Someone should interpret it.

The Science of Certainty vs. The Science of Wonder

Scientism vs. Science

The Blind Spot: Science and the Crisis of Uncertainty by William Byers

Different kinds of research are very different from each other, there is a broad spectrum.

Hard sciences have laws that predict things with a large degree of certainty.

Social Sciences have experiments.

At the other end of the spectrum, we have “looking at stuff”. In design, we don’t do a lot of real scientific studies.

Cargo Cult Science – Richard Feynman’s Commencement Speech at CalTech

Read the rest of The Science of Good Design: A Dangerous Idea at #SXSW2012

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Filed Under: User Interface / User Experience Design Tagged With: Assoc Creative Dir, Austin Texas, Ben McAllister, broad spectrum, California Institute of Technology, Cargo Cult Science, Certainty vs, Commencement Speech, conference notes, dangerous, Dangerous Idea, design opening party, frog design, Frog Design Inc., good design, Hard sciences, large degree, real scientific studies, Social Sciences, South by Southwest, South by Southwest Interactive, South by Southwest Interactive Conference, Southwest Interactive Conference, SXSW, SXSW Notes, SXSW2012, SXSWI, The Blind, the South by Southwest, William Byers, Wonder Scientism

The Right Tool for the Job: Native or Mobile Web? at #SXSW2012

March 13, 2012 By Jonathan Jeter Leave a Comment

Tuesday, March 13, 2012 at the South by Southwest Interactive Conference in Austin, Texas #sxsw #righttool
Panel discussion by Buzz Andersen (Dir of Mobile – Tumblr), Jacob Bijani (Prod Engineer – Tumblr), Majd Taby (Software Engineer – Facebook), Matthew Delaney (WebKit Engineer), and Tom Dale (Sr Software Engineer – Ember.js)

Apps are much easier to monetize than websites, because you can charge up front.

for Tumblr T-shirt Contest / 01 (Photo credit: albyantoniazzi)

The browser rendering engine does a lot of the heavy work that native developers have to contend with. The web browser is a highly evolved medium for content delivery and rich layout.

Read the rest of The Right Tool for the Job: Native or Mobile Web? at #SXSW2012

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Filed Under: Mobile Tagged With: app store, app store experience, Apple appstore app, bad way, big thing, Buzz Andersen, conference notes, content delivery, Facebook guy, Financial Times, Good examples, Great HTML5 Web, heavy work, highly evolved, hybrid approach, Jacob Bijani, Majd Taby, Matthew Delaney, Mobile browser, mobile strategy, mobile web, mobile web apps, native developers, native functionality, native vs, native/web hybrids, NY Times, Panel discussion, popular option, Prod Engineer, real convergence, rich layout, Right Tool, righttool, smart guys, Software Engineer, South by Southwest, South by Southwest Interactive, South by Southwest Interactive Conference, Southwest Interactive Conference, Sr Software Engineer, standards process, SXSW, SXSW Notes, SXSW2012, SXSWI, technical things, Technology Internet, The next big thing, the South by Southwest, Tom Dale, Tumblr engineer, Tumblr engineer guy, web access, web app, Web application, web application stuff, Web apps, Web browser, web clients, web developer, web developers, WebKit Engineer, Yellow Pages

Don’t Build a Power Glove: Talk to Your Users at #SXSW2012

March 12, 2012 By Jonathan Jeter Leave a Comment

Monday, March 12, 2012 at the South by Southwest Interactive Conference in Austin, TX
by RJ Owen (Lead Experience Planner – EffectiveUI)

PowerGlove - Everything Else is Child's Play.

The Power Glove was a video game controller made by Mattel in 1989. It was the first wearable video game controller. The glove had lots of buttons and options in addition

Nintendo released two games with the Power Glove, including Super Glove Ball.

Marketing for the PowerGlove focused on immersion in the game. PowerGlove has captured the mind of the American public. It was even on Stephen Colbert recently. Even though it was really cool. It was a commercial failure.

The PowerGlove was

  • rated the 7th worst video game controller of all time
  • sold $88M US (failure)
  • japanese producer declared bankruptcy

It was so bad that people are still complaining about it today.

Bill Buxton – data design

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Filed Under: UI/UX Tagged With: addition nintendo, AGE team, Air Mouse Glove, American public, Bill Buxton, Bill Buxton Design, books guerrilla ux, Brenda Laurel, commercial failure, conference notes, consumer version, Context direct manipulation, Design Right, direct manipulation, erros clear link, friends kids, Game controller, Glove Ball, good constraint, great product, Guerilla Research, huge engineering, Interactive Technologies, japanese producer, Jeff Gothelf, Laurel Lean UX, Lead Experience Planner, Lean Principles, Michael Pachter Predicts, NASA technology, National Aeronautics and Space Administration, NoPwrGlv, Pachter Predicts Nintendo, Perspectives Business, Power Glove, Right Design, right direction, right problem, RJ Owen, Sony PlayStation, Sony PlayStation Move, South by Southwest, South by Southwest Interactive, South by Southwest Interactive Conference, Southwest Interactive Conference, spiritual successor, Stephen Colbert, Super Glove Ball, SXSW, SXSW Notes, SXSW2012, SXSWI, Technology Internet, The Power Glove, the South by Southwest, user experience, User Experience Research, video game controller, VPL data, Warfel Sketching User, wearable video game, worst video game, worst video game controller, xbox kinect

8 Design Lessons Learned from the Google Redesign

March 12, 2012 By Jonathan Jeter 1 Comment

After attending yesterday’s “A Brief History of the Complete Redesign of Google,” which gave an in-depth look at the process of the Google User Interface (UI) design and redesign over the year, at the South by Southwest Interactive 2012 Conference, I’ve been thinking a lot about how the redesign process at Google translates over to those of us who also have day jobs taking care of major website brands. A lot of the things that we complain about in our corporate work were discussed in the Google panel discussion, with examples of how they were overcome in this process.

The following things stood out to me as necessary for a complete Brand redesign to be successfully completed. Hopefully, none of the terms that the panel of Googlers used were proprietary or trademarked.

Read the rest of 8 Design Lessons Learned from the Google Redesign

  1. Executive Buy-In
  2. Take the Design Temperature
  3. Unique Concept Presentation
  4. Do the Initial Design in a Vacuum

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Filed Under: UI/UX Tagged With: account legacy items, account possible issues, Brand, brand design groups, Bullet-Proof Prototype, complete brand redesign, complete buy-in, Complete Redesign, conference notes, Creative Lab, Creative Lab team, current design, design changes, Design Lessons, design process, design snippets, design steps, design team, Design Temperature, design tests, Eat Your Own Dog Food, Eating your own dog food, executive buy-in, Food Every company, Google, Google Design, Google design team, Google panel, Google panel discussion, Google Presentations, Google Reader, impossible deadline, individual property owners, Initial Design, initial design research, initial requirements, initial stages, interactive 2012 conference, Kanna, Kennedy, main thing, major website brands, Many times, new design, niche product, online media, online media company, overall design, Own Dog Food, Panel discussion, product owners, real estate, redesign attempt, redesign process, Search engines, South by Southwest, South by Southwest Interactive, strong executive buy-in, Style guide, Technology Internet, Temperature Unique Concept, The Google, the South by Southwest, Unique Concept Presentation, User interface, Vacuum Ask, weight 11x17 paper

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