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Jonathan Jeter

Director of Application Development

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Google Fraud or Another Nigerian Scam?

January 13, 2012 By Jonathan Jeter 3 Comments

A variation on the Kenyan flag.
Image via Wikipedia

A story blowing up in the news today is Google‘s use of Mocality‘s crowdsourced business listings in Kenya. Mocality did a great job of tracking the issue and finding out what was going on and even includes a transcript of the fraudulent calls on its blog. Apparently, someone identifying themselves as Google Kenya is trying to sell web sites to businesses that Mocality has worked hard to get on the Internet via its business listings product, by saying that they are partnering with Mocality and even denigrating Mocality’s business listings product on the calls.

Google may be in the wrong or it may be a company they have outsourced to run Google Kenya. However, has anyone considered the fact that it might be the same people doing this who have $5 million they have to get out of the country from the Nigerian ex-President? Seriously, how many Internet scams come out of Africa? Of course, they’ve never been known to scam those on their own continent, but maybe the scam email market is drying up!

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Filed Under: Internet Marketing Tagged With: Business, business listings, business listings product, confusing phone calls, East Africa, Either way, financial compensation, fraudulent calls, Google, Google Fraud, Google Kenya, Google Plays, great job, Internet scams, Kenya, Kenyan ex-President, Kenyan ripoff, Kenyan Scam, Kenyan Startup, Mocality, Mocality blog, PR Disaster, previous paragraph, public apology, scam email market, web site, web sites, Website

Privacy Policy

Who we are

Our website address is: http://jonathanjeter.com.

What personal data we collect and why we collect it

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

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Harnessing the Power of Intent Data and Predictive Analytics

November 17, 2015 By Jonathan Jeter Leave a Comment

Harnessing the Power of Intent Data and Predictive Analytics
Michael Mire, SweetIQ

Local search is the ultimate indicator of intent.

  • We’re doing it all the time. (4 in 5 consumers use search engines to find local information.)
  • We’re doing it more and more. (Google search interest in “near me” has increased 34x since 2011.)

We’re on our way to online to offline (O2O) direct attribution.

  • geo targeting / geo fencing
  • beacons
  • redemption / purchase in a store

Today, there are lots of moving parts, which makes it look a lot like Swiss Cheese.

  • estimote (beacons)
  • RetailNext (wifi analytics)
  • xAd
  • Placed
  • NinthDecimal
  • NOMi

You’re only able to track <3% of the market today, so it’s difficult to create a reliable model.

Read the rest of Harnessing the Power of Intent Data and Predictive Analytics

Build an O2O attribution funnel / model.

  • Impressions – number of times your stores appeared in local search

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Filed Under: Data / Analytics Tagged With: attribution model, case study, click throughs, ClickZ Live Chicago 2015, conference notes, czlchi, google search, local information, local search, Search Engine, Search engine optimization, Search engines, Web search engine

People Data and the Future of Marketing – ClickZ Live Chicago 2015

November 17, 2015 By Jonathan Jeter Leave a Comment

People DataMy notes on People Data and Its Impact on Marketing
by Shawn O’Neal, Unilever

Economies of scale = competitive advantage

The space we are in today (data & analytics and what it does for marketing) is game changing.

Economies of scale – large amounts of market share & purchasing power to leverage costs

started 250 years ago – spinning
Jenny (created sweatshops)

1950’s to 1980’s economies of scale was still the big thing, but then something change.

Disruption – Google, amazon.com, uber, airbnb – scale isn’t made of pure assets any more.

Big problem for companies isn’t other big players, it’s the little guys.

What are the implications for Competitive Advantage?

What is People Data?

  • The Data itself – both social and individual
  • Everyday analytics
  • Everything that enables us to harness it for use

Big data has always been around. It’s just using data effectively.

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Filed Under: Data / Analytics, Internet Marketing, Marketing Technology Tagged With: Big Data, big thing, large amounts, new technologies, real time

Opening Keynote at ClickZ Live Chicago 2015 – Digital Transformation or Extinction

November 17, 2015 By Jonathan Jeter Leave a Comment

Victor Lee from Hasbro - keynote for ClickZ Live Chicago 2015
Victor Lee from Hasbro – keynote for ClickZ Live Chicago 2015

Digital Transformation or Extinction

My notes from the Opening Keynote at ClickZ Live Chicago 2015

by Victor Lee @vlee, Senior Vice President, Digital Marketing, Hasbro, Incorporated

Why is change so hard? We love normal.

Netflix tried to sell 49% to Blockbuster, but Blockbuster said “no” because they didn’t want change. Now Blockbuster doesn’t exist any more.

We accept average. On average a banner ad click-through rate now is .1% to .2%. We celebrate a .25% click-through rate because it’s above average, but who wants to be average? The majority of the world has accepted the current numbers. It’s safe.

Don’t be afraid to fail. Be afraid to win. “Because we’ve always done it that way.” The people who have always done it that way, usually aren’t around anymore.

Newspapers, radio and TV have had to change to be relevant.

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Filed Under: Internet Marketing, Marketing Technology Tagged With: banner ad, conference notes, Creative Director, czlchi, different companies, Digital marketing, Social Media, Vice President

My Notes on “Marketing Technology as Force Multiplier & Competitive Advantage” – Digital Velocity Conference 2015

April 15, 2015 By Jonathan Jeter Leave a Comment

These are my notes on the presentation by Scott Brinker, Co-Founder, President, CTO, ion interactive at the 2015  Digital Velocity Conference – San Diego, California. I hope I can get a hold of the slides. It was an excellent presentation.

The Marketing Technology Landscape is constantly changing. There are thousands of technology companies available for marketers to use. You can see the system dynamics of 2000+ marketing technology  companies.

Why this explosion?

  • Marketing Segmentation
  • Environmental Factors
  • Easier to Sell Software
  • Financially Attractive Market

Marketers are dealing with a lot more software now.

The Shift from Communications to Experiences

Google - Zero Moment of TruthGoogle’s Zero Moment of Truth examines this shift.

Marketing today isn’t about getting buyers to picture your narrative… It’s about getting them to experience it.

Digital storytelling includes:

  • software bought & built
  • configurations &parameters

Software is how marketing “sees” and “touches” customers in a digital world.

Read the rest of My Notes on “Marketing Technology as Force Multiplier & Competitive Advantage” – Digital Velocity Conference 2015

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Filed Under: Marketing Technology Tagged With: change log, conference notes, Digital Velocity, Digital Velocity conference, Digital Velocity Tealium, dv2015, Marketing, marketing technology, Martech, San Diego, Scott Brinker, Social Media, Tealium, Technology, web services

To The Moon And Back: Taking The Leap Towards Solving Big Problems – Front Porch Front-End Developer Conference, Dallas, TX

October 7, 2014 By Jonathan Jeter Leave a Comment

Presented by Julia Elman

 The Past

  • 1960: The Cultural Decade
  • Kennedy “get to the moon” speech
  • 1969 moon landing
  • New found awareness (earth’s atmosphere, etc.)
    • 1970 – EPA founded, Comprehensive clean air act, Earth Day founded
    • 1971 – Doctors without borders
    • 1972 – DDT was banned
    • “We went to the moon, but discovered the Earth for the first time.”

The Present

MIT Technology Review – You promised me Mars colonies, instead I got Facebook. (Buzz Aldrin)

Why aren’t we solving global problems with technology any more? We tend to over-engineer solutions.

Malaria, Cancer, etc.

We can solve big problems with 3 things aligned.

  1. Our institution supports solutions
  2. We actually understand the problem
  3. Active political leader and public working together to solve the problem.

The Future

Education – Logo programming on Apple IIe

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Filed Under: Web Development Tagged With: comprehensive clean air act, conference notes, frontporch, frontporchio, julia elman, Technology Review

Context Aware CSS – Front Porch Front-End Developers Conference, Dallas, TX

October 7, 2014 By Jonathan Jeter Leave a Comment

Presented by Matthew Carver

Content needs context

defining contextual awareness

@media(sensor){adjustment}

Disseminating Active map information to mobile hosts

  • Historically the web takes its cues from traditional media
  • Google uses available data to extend contextual awareness across its products – Facebook does this well

 contextually aware web

  • user
  • task
  • environment

What can we tell about a user? Don’t confuse a user with a device.

Example users:

  • physically impaired
  • specific objectives
  • limited/meaningful scope

Example tasks:

  • repeated interactions
  • implied relationship

Example Technology

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  • mobile/tablet/pc
  • hardware limitations
  • input types

 Paul’s notes

www.manning.com/carver
Content is critical.
But content needs context.
  • Defining Contextual Awareness
  • Applications in web design
  • level 4 media queries
  • Summary

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Filed Under: CSS, Web Development Tagged With: conference notes, contextual awareness, frontporch, frontporchio, mobile hosts, traditional media

Building an Effective Digital Marketing Foundation

January 23, 2014 By Jonathan Jeter Leave a Comment

Image representing Forrester Research as depic...
Image via CrunchBase

James McCormick, Senior Analyst – Forrester Research
[email protected]
@JFMcCormick

Here are my notes for the Digital Velocity conference

  • The customer insights challenge
  • A blueprint for digital marketing
  • Assessment of suite adopters
  • Strategies for success

The Changing Customer Behavior

Read the rest of Building an Effective Digital Marketing Foundation

  • The number of ways customers engage had exploded
  • Digital channels dominate (Google, Amazon.com, store website, search engines, etc.) Only offline channels are family/friends and physical store.
  • The digital landscape is changing – tablets and phones
    • Websites are now getting more traffic from tablets than smartphones
    • Internet users view 70% more pages on a tablet than a smartphone
  • Customers’ multi-channel behavior is complex (across phone, PC and tablet) – 22% engage multiple channels simultaneously
  • Multiple devices have given birth to the always addressable customer
    • Multiple devices
    • Frequent Access
    • Multiple locations

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Filed Under: Internet Marketing Tagged With: Access Multiple locations, addressable customer Multiple, adoption success Realization, application integration Execution, Audience management, Big Data, Big Data challenge, Business, Business Finance, campaign management, capabilities Delivers measurements, capabilities Digital Marketing, Channel Intelligence, channels Channel approach, CI professionals CI, Collaboration Planning Resources, complete suite Services, conference notes, Content Management, Core Data, Cross-Channel Intelligence, CrunchBase James McCormick, customer analytics culture, Customer Behavior, Customer data model, customer experience, Customer experience Adoption, Customer Insights, Customer Insights Challenge, Customer Intelligence, Customer Recognition Management, data core capabilities, Data Core Data, Data management, different ways, Digital channels, Digital Integration Stage, Digital marketing, digital marketing Assessment, digital marketing suite, digital suite capabilities, digital suite program, Digital Velocity, Digital Velocity conference, Effective Digital Marketing, Effective Digital Marketing Foundation, Email Content Management, Forrester Research, Forrester Research jmccormick, Google, Improving customer experience, Integration Channel, Interactive memory Management, internet users, James McCormick, management External applications, management Integration Channel, management Workflows Data, Marketing, Marketing Suite Implementation, marketing suite Tools, multichannel approach Building, multiple channels, multiple devices, off-the-shelf marketing suite, paid search, Preference Management Optimization, processes Demands resources, search Audience management, Search Engine, Search engines, Senior Analyst, sequence Multiphase adoption, Services vendors Suite, Social Issues, Software vendors, suite adopters Strategies, suite adoption, suite capabilities Hub, Technology Internet, well-defined digital strategy

How to Use Chromecast with Chrome Browser

August 14, 2013 By Jonathan Jeter Leave a Comment

Google Chrome Extensions Webstore ChromecastI was glad to see that my Chromecast device arrived today. After waiting a few weeks for them to be in stock, mine has finally arrived. I’ll go into the details of what’s included in the package and how to set it up in another post, but first I want to share some information that it took me a while to figure out to get it up and running. After I had set up my device and the app on my phone, I wanted to set it up in Chrome so that I could cast from my computer, as well. I went to the Chrome Web Store to look for the Chromecast app, but when I typed Chromecast in the search bar, there were no results found. I searched through Google help and kept getting sent to the setup page, which I didn’t need because I had already set up the device with my phone.

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Filed Under: Technology Tagged With: Android, Chrome browser, chrome cast, Chrome Web Store, Chromecast, Chromecast app, Chromecast device, finally found, Google, Google Cast, Google Chrome, Google Chrome Extension, Google help, HDMI, help content, New Google Chromecast, search bar, setup page, Technology Internet, Web Store, YouTube

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