Marketing and Advertising Archives

One Size Fits No One – Digital Velocity Conference 2014 #dv14

January 23, 2014 By Jonathan Jeter Leave a Comment

Here is my summary of the “One Size Fits No One” presentation by Jason Burby at Digital Velocity Tealium User Conference 2014, San Diego, CA
Presenter: Jason Burby, Chief Performance Marketing Officer – POSSIBLE
@jasonburby

Tailored messages work better

There are many many things that shape who we are, what matters to us (at a point in time) and what drives passion, focus and priority.

Treating EVERYONE the same (Failures of common sense marketing)

Online banking. If all you ever do is sign in, why are they marketing to you? They’re training you to tune out the rest of the page.

Lulu Lemon – Marketing to women, even if they know you are male.

We often take a good idea, but apply it to everyone.

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Top 8 Reasons Marketers Struggle

Lack of Defined, Documented & Shared Goals
Ways to Overcome: Alignment, Focus, Champion

Frictionless Sales: Selling to Generation Cloud – Digital Velocity Tealium User Conference 2014

January 23, 2014 By Jonathan Jeter Leave a Comment

Here are my notes from the “Frictionless Sales” presentation by Treb Ryan at Digital Velocity Tealium User Conference 2014, San Diego, CA
dimension data

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Generation Cloud = New Expectations

Immediate availability
Ubiquitous Access
Limitless Resources
Sharing and Collaboration
Mobile and BYOD

Sales hasn’t evolved since the mainframe until the last few years

salesforce (1 year contracts)
softlayer (monthly commitments)
constant contact (monthly commitments)
amazon web services (hourly commitments)

1:1 correlation to rapid increase in sales

Elements of a Frictionless Sale – The 3 NoCo’s

No contact – People who use the cloud like to buy in the cloud (Don’t want to have to talk to someone to be able to purchase something. If you force them to talk to a rep, they will just move on.)
No contract – Hourly billing is a simple proposition. Customers will continue to a service they like.

Guilty Marketers

November 15, 2011 By Jonathan Jeter Leave a Comment

Guilty Marketers – Wasted & Wishful Multi-Channel Marketing Spend
Opening Keynote for Search Engine Strategies Conference, Chicago, November 15-17, 2011
By Mikel Chertrudi, SES Advisory Board & Senior Director of Marketing for Adobe

This will be updated and edited at a later date, but I wanted to get my notes online ASAP.

By 2020, there will be 50,000,000 connected devices.

As marketing professionals, what should we be doing better in our profession? We need to change the conversation in marketing.

Changing the Marketing Conversation

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker (Father of Modern Advertising)

Up to 40% of digital marketing is still wasted. We aren’t investing our marketing dollars in optimal channels, so money is still wasted. We’re leaving money on the table. If you can regain that money, you will succeed in marketing.

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