Jonathan Jeter

Director of Application Development

Home Archives for Best Practices

Touchpoints, Platforms, and People: Designing an Omni-channel Strategy that Delivers an Integrated Experience

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Omnichannel PanelFireside Chat Keynote Panel at ClickZ Live Chicago 2015
Touchpoints, Platforms, and People: Designing an Omni-channel Strategy that Delivers an Integrated Experience
Ashley Jane Brookes, Hootsuite @ashjbee
Shawn O’Neal, Unilever @shoneal99
Szabolcs Paldy, Discover @PaldySzabolcs

Omnichannel looks different in different markets.

What is your omnichannel strategy advice?

Ashley Jane Brookes (AJB): Where does your customer want to start? Social may not be the best place to start interacting with customers, but it is a good place to listen. Set up your customer personas in such a way that you can monitor the channels and interact appropriately.

Shawn O’Neal (SO): Every single brand in the world has a website. If you use that as a hub, everything else becomes a spoke. Everything else can direct back to the brand site.

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Front End Legos

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by Shay Howe at HTML5 Texas Conference in Austin, TX (Deck)

There are a million ways to write HTML and CSS, and everyone has their own, but is there a right way? Our code needs to be well structured, written in an organized manner, and performance driven. Sharing code with others should be a joyful experience, not absolute terror.

In this session, Shay will cover some best practices and performance tips for writing the highest quality HTML and CSS possible. Writing code is the easy part, finding a practice and structure that works well across the board is the hard part. Shay will outline HTML and CSS conventions that can be applied to your everyday practice.

Front End Legos - Building Modular CSSCommon Problems

  • Websites have difficulty scaling
  • code becomes brittle
  • Files and code bases begin to swell

What’s Wrong

Best practices aren’t exactly best practices

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  • avoid extra elements

Backbone: 3 Ways

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by Pamela Fox at HTML5 Texas Conference, Austin, Texas (Deck)

Backbone is one of the most popular MVC frameworks for JavaScript these days, and one of the reasons for its popularity is that its minimal and lightweight. That makes it easy to use in different ways and adapt to different projects – but can also make it hard to learn. In this talk, I’ll start with Backbone basics, and then dive into three different ways that we use it to power the frontends of Coursera.org.

Backbone 3 Ways HTML5TX

Why use an MVC framework? Website includes: 242 js files, 28848 lines of code & 5-person frontend team. Needed more structure to their code.
Why Backbone?

Backbone JS MVC Diagram

Backbone is a lightweight model view controller framework. Models use set & get so the framework know what’s going on. Collections group objects together. Views with basic data binding. Router is available, but you don’t have to use it.

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Content Marketing Optimization

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Image representing Lee Odden as depicted in Cr...
Image via CrunchBase

Solo presentation by:
Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing

Every 2 days we create as much information as from the dawn of time to 2003.

How findable is your content? Where does content come from? It’s not just marketing. There are audiences for content from HR, finance, IT, etc.

Content generation is one of the most effective SEO tactics, but also one of the most difficult.

If you already have content, set it free!

There are all types of content that can be optimized, from PDF files to news to corporate info to video and office docs. Embed links in all of your externally available files and documents.

CMO & SMO framework

  • research customer segments
  • keywords, topics, messages
  • content & promo plan
  • optimize, socialize and promote

customer segments & personas

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Local + Social: the Future of Promotion

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A giant QR Code linking to a website, to be re...
Image via Wikipedia

Moderator:
Anne F. Kennedy, SES Advisory Board, International Search Strategist, Beyond Ink USA
Speakers:
Benu Aggarwal, Founder & President, Milestone Internet Marketing
Gregg Stewart, President, 15miles

local + social
Gregg Stewart

importance of local search
Online retail only represents 7% of all spending. Most research is done online, but purchases still occur offline for the most part.

Consumers are increasingly using more sources to find local information. 1/3 of Facebook users use Facebook on a mobile device. Social networkers are frequently finding local business information through recommendations from connections and consumer reviews.

Consumers are looking for businesses in a variety of places and expect the information to be easily available and accurate. 49% of social network searchers are looking for address/location and other basic business data.

Best Practices for local search.

business names do not:

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  • include marketing tag lines in your business name

Luke Wroblewski – Designing Mobile Web Experiences

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UIE Web App Master’s Tour – Seattle, Washington – May 24, 2011

Convincing Clients to Care

Luke Wroblewski - Designing Mobile Web Experiences
Luke Wroblewski - Designing Mobile Web Experiences

Prediction in 2009 that smartphones would outsell PCs in 2012, it happened in 2010.

Home usage of PC since 2008 has decreased 20%

November 2010 – visits to web-based email sites decreased 7% and people accessing email on mobile devices increased 36%

Twitter – 40% of all tweets are sent via mobile; 16% of new users start on mobile. Top 2 Twitter mobile clients – twitter.com, m.twitter.com, sms

Facebook – 33% of users use mobile via Facebook mobile website, and clients on phones

Mobile phones will overtake PCs as the most common Web access devices worldwide by 2013

Shift from what was the personal computer (PC) to what is the personal computer (smart phone).

Capabilities & Constraints

Capabilities

Location Systems: GPS, WiFi, Cell Tower Triangulation

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