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Home Archives for Best Practices

Touchpoints, Platforms, and People: Designing an Omni-channel Strategy that Delivers an Integrated Experience

November 17, 2015 By Jonathan Jeter Leave a Comment

Omnichannel PanelFireside Chat Keynote Panel at ClickZ Live Chicago 2015
Touchpoints, Platforms, and People: Designing an Omni-channel Strategy that Delivers an Integrated Experience
Ashley Jane Brookes, Hootsuite @ashjbee
Shawn O’Neal, Unilever @shoneal99
Szabolcs Paldy, Discover @PaldySzabolcs

Omnichannel looks different in different markets.

What is your omnichannel strategy advice?

Ashley Jane Brookes (AJB): Where does your customer want to start? Social may not be the best place to start interacting with customers, but it is a good place to listen. Set up your customer personas in such a way that you can monitor the channels and interact appropriately.

Shawn O’Neal (SO): Every single brand in the world has a website. If you use that as a hub, everything else becomes a spoke. Everything else can direct back to the brand site.

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Filed Under: Omnichannel, Social Media Tagged With: Best Practices, brand site, conference notes, limited resources, small teams

Front End Legos

February 2, 2013 By Jonathan Jeter 2 Comments

by Shay Howe at HTML5 Texas Conference in Austin, TX (Deck)

There are a million ways to write HTML and CSS, and everyone has their own, but is there a right way? Our code needs to be well structured, written in an organized manner, and performance driven. Sharing code with others should be a joyful experience, not absolute terror.

In this session, Shay will cover some best practices and performance tips for writing the highest quality HTML and CSS possible. Writing code is the easy part, finding a practice and structure that works well across the board is the hard part. Shay will outline HTML and CSS conventions that can be applied to your everyday practice.

Front End Legos - Building Modular CSSCommon Problems

  • Websites have difficulty scaling
  • code becomes brittle
  • Files and code bases begin to swell

What’s Wrong

Best practices aren’t exactly best practices

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  • avoid extra elements

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Filed Under: Front-End Development, Web Development Tagged With: bad Low Specificity, Base Core styles, Best Practices, Cache Files, Cascading Style Sheets, Class (computer programming), class names avoid unnecessary, code bases, common files, Components User interface, conference notes, container element selectors, CSS conventions, CSS Jonathan Snook, CSS Lint, CSS Nicole Sullivan, CSS Performance, CSS Sneak Peek, Data Formats, date content, default elements, design patterns Alerts, elements Accommodate Content, elements Great ideas, Elements High Specificity, entire site, entire site Normalize, extra elements, great ideas, grid separate presentation, highest quality HTML, HTML, HTML5 Texas Conference, Jonathan Snook, layout code, leverage descendent selectors, leverage type selectors, lists Modules Business, Maintainability Code, Markup Languages, modular performant Organization, modularity Modularity, nested selectors, Nicole Sullivan, old code, old code defer, oocss.org SMACSS Scalable, performance tips, reusable elements, right way, Shay Howe, smacss.com Reuse Code, Specificity determines, Specificity Formula count, specificity Methodologies OOCSS, Style Sheets, styles Minimize Requests, Technology Internet, Texas, Texas conference, Use data, User interface, Zurb Foundation

Backbone: 3 Ways

February 2, 2013 By Jonathan Jeter Leave a Comment

by Pamela Fox at HTML5 Texas Conference, Austin, Texas (Deck)

Backbone is one of the most popular MVC frameworks for JavaScript these days, and one of the reasons for its popularity is that its minimal and lightweight. That makes it easy to use in different ways and adapt to different projects – but can also make it hard to learn. In this talk, I’ll start with Backbone basics, and then dive into three different ways that we use it to power the frontends of Coursera.org.

Backbone 3 Ways HTML5TX

Why use an MVC framework? Website includes: 242 js files, 28848 lines of code & 5-person frontend team. Needed more structure to their code.
Why Backbone?

  • Structure
  • Modularity
  • Persistence Layer
  • Common Services
  • Best Practices

Backbone JS MVC Diagram

Backbone is a lightweight model view controller framework. Models use set & get so the framework know what’s going on. Collections group objects together. Views with basic data binding. Router is available, but you don’t have to use it.

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Filed Under: JavaScript, MVC, Web Development Tagged With: 5-person frontend team, Admin pieces, Application programming interface, backbone app, backbone backend, Backbone basics, Backbone Beginner HTML5, Best Practices, Best Practices Backbone, change log, collaborative interface, Collections group, Common Services Best Practices Backbone, conference notes, controller framework, CSS3 Resources, current status, custom router custom, data binding, data binding. Router, Deck Backbone, different applications, different projects, different technologies, different ways, entire site, form building interfaces, Front and back ends, front-end MVC, frontend application, HTML5 Texas, JavaScript micro-frameworks, JavaScript micro-frameworks Backbone, js files, layer Entire page, lightweight model view, lightweight model view controller, manager custom API layer, Modularity Persistence Layer, MVC framework, MVC Frameworks, Node.js App, normal page loads, options open Figure, page load, Pamela Fox, Persistence Layer, popular MVC frameworks, real deletes, relational models, Server The rise, Share models, Single-page web apps, static html pages, Technology Internet, Texas conference, Uniform Resource Locator, web app, Web apps

Content Marketing Optimization

November 17, 2011 By Jonathan Jeter Leave a Comment

Image representing Lee Odden as depicted in Cr...
Image via CrunchBase

Solo presentation by:
Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing

Every 2 days we create as much information as from the dawn of time to 2003.

How findable is your content? Where does content come from? It’s not just marketing. There are audiences for content from HR, finance, IT, etc.

Content generation is one of the most effective SEO tactics, but also one of the most difficult.

If you already have content, set it free!

There are all types of content that can be optimized, from PDF files to news to corporate info to video and office docs. Embed links in all of your externally available files and documents.

CMO & SMO framework

  • research customer segments
  • keywords, topics, messages
  • content & promo plan
  • optimize, socialize and promote

customer segments & personas

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Filed Under: SEO Tagged With: available files, Best Practices, Business Finance, central source, chicago 2011 wrap-up, Content generation, Content marketing, Content Marketing Optimization, content opportunities, content preferences, content publishing, content seo audit, content tips, corporate info, CrunchBase Solo presentation, current content, customer segments, customer segments keywords, customer service, digital asset optimization, distribution channels, editorial calendar, editorial plan, effective seo tactics, Greg Jarboe, internal search engine, Lee Odden, line staff, LinkedIn QA, mine web analytical data, model for content publishing, new content, new site, new site content, office docs, Online Marketing Blog, PDF files, personas build customer, popular questions, pr purposes, priority content, profiles personas, promo plan, regular basis, Search Engine, Search engine optimization, search keywords, searcher personas data, SEO best practices, SEO Create, SES Advisory Board, SES Chicago, SES Chicago 2011, share content, Solo presentation, Technology Internet, TopRank Online, TopRank Online Marketing, Use hub, Video Marketing, web analytical data, yahoo answers

Local + Social: the Future of Promotion

November 16, 2011 By Jonathan Jeter Leave a Comment

A giant QR Code linking to a website, to be re...
Image via Wikipedia

Moderator:
Anne F. Kennedy, SES Advisory Board, International Search Strategist, Beyond Ink USA
Speakers:
Benu Aggarwal, Founder & President, Milestone Internet Marketing
Gregg Stewart, President, 15miles

local + social
Gregg Stewart

importance of local search
Online retail only represents 7% of all spending. Most research is done online, but purchases still occur offline for the most part.

Consumers are increasingly using more sources to find local information. 1/3 of Facebook users use Facebook on a mobile device. Social networkers are frequently finding local business information through recommendations from connections and consumer reviews.

Consumers are looking for businesses in a variety of places and expect the information to be easily available and accurate. 49% of social network searchers are looking for address/location and other basic business data.

Best Practices for local search.

business names do not:

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  • include marketing tag lines in your business name

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Filed Under: Web Development Tagged With: 800 numbers, Advisory Board, Anne F, basic business data, Benu Aggarwal, Best Practices, Beyond Ink USA Speakers, Business Finance, business listings, business names, channels solomo, conference notes, correct categories, distribution channels, enhanced listing, Facebook, Facebook users, Foursquare business page, great deal, Gregg Stewart, incl business location, Ink USA Speakers, International Search Strategist, Internet marketing, Internet Marketing Gregg Stewart, local area, local business, local business information, local information, local listings, local mobile hyper, local number, local numbers, local search, local search online, local search Online retail, local trends, Marketing Gregg Stewart, Most research, multiple channels, Online shopping, pertinent business information, precise address information, QR Code, qr codes, search benu aggarwal, Search Engine, search engine buckets, SES Advisory Board, SES Chicago 2011, social channels, social gregg stewart, Social network, social network searchers, Social networkers, social trending topics, SOLOMO channels, SoLoMo Landscape, tag lines, Technology Internet, trackable online visitors, tracking numbers, Twitter QR codes, Wikipedia Moderator

Luke Wroblewski – Designing Mobile Web Experiences

May 24, 2011 By Jonathan Jeter Leave a Comment

UIE Web App Master’s Tour – Seattle, Washington – May 24, 2011

Convincing Clients to Care

Luke Wroblewski - Designing Mobile Web Experiences
Luke Wroblewski - Designing Mobile Web Experiences

Prediction in 2009 that smartphones would outsell PCs in 2012, it happened in 2010.

Home usage of PC since 2008 has decreased 20%

November 2010 – visits to web-based email sites decreased 7% and people accessing email on mobile devices increased 36%

Twitter – 40% of all tweets are sent via mobile; 16% of new users start on mobile. Top 2 Twitter mobile clients – twitter.com, m.twitter.com, sms

Facebook – 33% of users use mobile via Facebook mobile website, and clients on phones

Mobile phones will overtake PCs as the most common Web access devices worldwide by 2013

Shift from what was the personal computer (PC) to what is the personal computer (smart phone).

Capabilities & Constraints

Capabilities

Location Systems: GPS, WiFi, Cell Tower Triangulation

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Filed Under: User Interface / User Experience Design Tagged With: Best Practices, books.alistapart.com luke wroblewski, border-radius rgba color, Cascading Style Sheets, Cell Tower Triangulation, comfortable reach zone, Constraints Capabilities Location, Constraints small screen, correct interaction element, dead end menu, design elements, excessive navigation menus, Facebook mobile website, fingers sensors flickr, Focus Maintain clarity, gmail.com mobile, important two sets, Luke Wroblewski, media queries, mobile browsers, mobile device, mobile devices, mobile helps, mobile navigation elements, Mobile phone, Mobile phones, mobile site, mobile tends, mobile web, Mobile Web Experiences, Mode Fluid Fills, navigation links, Network constraints, page menu, physical control proximity, picture designing, Practices Mobile Behaviors, responsive design, Responsive Design resolution, responsive design trim, Screen On Tap, single navigation action, small navigation elements, Swipe Separate Screen, text-shadow box-shadow gradients, thumbs in-context navigation, touchable touch target, Twitter mobile clients, UI, UIE, UIE Web App, UX, vs global navigation, Web access devices, web app, Web App Master, Web App Master's Tour, web-based email sites, width reduce push, width viewport tag

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