Jonathan Jeter

Director of Application Development

Home Archives for big thing

People Data and the Future of Marketing – ClickZ Live Chicago 2015

By Leave a Comment

People DataMy notes on People Data and Its Impact on Marketing
by Shawn O’Neal, Unilever

Economies of scale = competitive advantage

The space we are in today (data & analytics and what it does for marketing) is game changing.

Economies of scale – large amounts of market share & purchasing power to leverage costs

started 250 years ago – spinning
Jenny (created sweatshops)

1950’s to 1980’s economies of scale was still the big thing, but then something change.

Disruption – Google, amazon.com, uber, airbnb – scale isn’t made of pure assets any more.

Big problem for companies isn’t other big players, it’s the little guys.

What are the implications for Competitive Advantage?

What is People Data?

  • The Data itself – both social and individual
  • Everyday analytics
  • Everything that enables us to harness it for use

Big data has always been around. It’s just using data effectively.

Read the rest of People Data and the Future of Marketing – ClickZ Live Chicago 2015

One Size Fits No One – Digital Velocity Conference 2014 #dv14

By Leave a Comment

Marketing copy1a3 (Photo credit: Wikipedia)

Here is my summary of the “One Size Fits No One” presentation by Jason Burby at Digital Velocity Tealium User Conference 2014, San Diego, CA
Presenter: Jason Burby, Chief Performance Marketing Officer – POSSIBLE
@jasonburby

Tailored messages work better

There are many many things that shape who we are, what matters to us (at a point in time) and what drives passion, focus and priority.

Treating EVERYONE the same (Failures of common sense marketing)

Online banking. If all you ever do is sign in, why are they marketing to you? They’re training you to tune out the rest of the page.

Lulu Lemon – Marketing to women, even if they know you are male.

We often take a good idea, but apply it to everyone.

Read the rest of One Size Fits No One – Digital Velocity Conference 2014 #dv14

Top 8 Reasons Marketers Struggle

  1. Lack of Defined, Documented & Shared Goals
    Ways to Overcome: Alignment, Focus, Champion

Closing Panel at HTML5TX Conference

By Leave a Comment

Closing Panel at HTML5TX ConferenceTheme: Where has HTML5 come with the diversity of devices

Panelists: Christopher Schmitt, Ryan Joy, Burke Holland,  Estelle Weyl, Joe McCann, Mike Taylor

What is future-friendly?

Joe: being future-friendly with the web is supporting mobile, but a better strategy is a content strategy for all devices and where they are used. It’s okay to think of web browsers as end points, but your content should be able to live in all environments.

Desktop. Laptop. Smartphone. Tablet. Phablet. Xbox. PS Vita. Smart TVs.  That’s a lot of places your content can live.  Building specific experiences for each one of these simply doesn’t scale.  Let’s find out why and how to tackle such an enormous problem.

Being “”Future Friendly”” is not necessarily just a visual or interaction design decision, but an architectural decision as well.  Furthermore, being “”Future Friendly”” is not about the web or native:  it’s both and more.

Read the rest of Closing Panel at HTML5TX Conference

The Right Tool for the Job: Native or Mobile Web? at #SXSW2012

By Leave a Comment

Tuesday, March 13, 2012 at the South by Southwest Interactive Conference in Austin, Texas #sxsw #righttool
Panel discussion by Buzz Andersen (Dir of Mobile – Tumblr), Jacob Bijani (Prod Engineer – Tumblr), Majd Taby (Software Engineer – Facebook), Matthew Delaney (WebKit Engineer), and Tom Dale (Sr Software Engineer – Ember.js)

Apps are much easier to monetize than websites, because you can charge up front.

for Tumblr T-shirt Contest / 01 (Photo credit: albyantoniazzi)

The browser rendering engine does a lot of the heavy work that native developers have to contend with. The web browser is a highly evolved medium for content delivery and rich layout.

Read the rest of The Right Tool for the Job: Native or Mobile Web? at #SXSW2012

SEO is Dead: Long Live SEO!

By Leave a Comment

Moderator:
Dana Todd, Vice President of Performance Innovation, Performics
Speakers:
Bruce Clay, President, Bruce Clay, Inc.
Thom Craver, Web and Database Specialist, Saunders College (RIT)
Sam Michelson, Chief Executive Officer, Founder, Five Blocks

Regardless of what you think about Panda, it made site owners think more about content.

SEO has changed because what used to be about ranking is now about traffic. Local results have changed the game. Local results are now 35% of results and will be up to 70% in the next year. The rate of change within SEO has increased greatly.

SEO has become more complicated and one person can’t do it all anymore. If you can put the team together to do great in SEO, this is a great time for you.

Read the rest of SEO is Dead: Long Live SEO!