I’m sure you’ve already heard, but the Android Market has been rebranded as Google Play. Google Play is the reincarnation of the Android Market, which has been growing by leaps and bounds over the last few months, as first music and then books and movies have been added. My only hesitation when the Market became Google Play on my phone was having to agree to the privacy policy once again, which, of course, is the new comprehensive Google privacy policy covering all properties and all accounts. If you think about it, shouldn’t it be called the Google sharing policy instead of privacy policy, since you are basically giving Google permission to share your information across every relationship that you have with them?
The acme.com Google AdSense Debaucle
I have been watching the interaction of Jef Poskanzer of acme.com with AdSense with great interest over the last couple of days, because the way that Google AdSense deals with its publishers interests me a great deal both personally and professionally. On January 30, 2012, Jef posted this article on his site, detailing how AdSense suddenly deactivated his account and denied his appeals to be reinstated. That’s not necessarily the disturbing part, although it brings up the all-too-real fear that I believe all of us web publishers have that one day Google will frown on us and make the same decision on our accounts. However, I read today that his account was quickly reinstated when Matt Cutts got involved on Google+.
Last Day of Android Market 10-Cent Apps
It has been a fun 10-day span of exploring and downloading Android Market apps. Some I had wanted to try and others I had never heard of before. One thing I learned during this week and a half was that I can actually try out apps any time, because the Android Market allows you to get a refund for apps within 15 minutes of ordering them. That’s really handy if you’re wanting to try an app and have the time to try it out.
In this post, I’ll list the apps that are available today and next week I’ll do a recap of the apps that were available during the 10 billion downloads sale and start reviewing the apps I’m using. Today’s apps are as follows:
Local + Social: the Future of Promotion
Moderator:
Anne F. Kennedy, SES Advisory Board, International Search Strategist, Beyond Ink USA
Speakers:
Benu Aggarwal, Founder & President, Milestone Internet Marketing
Gregg Stewart, President, 15miles
local + social
Gregg Stewart
importance of local search
Online retail only represents 7% of all spending. Most research is done online, but purchases still occur offline for the most part.
Consumers are increasingly using more sources to find local information. 1/3 of Facebook users use Facebook on a mobile device. Social networkers are frequently finding local business information through recommendations from connections and consumer reviews.
Consumers are looking for businesses in a variety of places and expect the information to be easily available and accurate. 49% of social network searchers are looking for address/location and other basic business data.
Best Practices for local search.
business names do not:
- include marketing tag lines in your business name