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Director of Application Development

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Home Archives for Internet Marketing

The Relentless Pursuit of the Right Answer: Why Achieving Relevance at Scale is Worth Your Time

November 17, 2015 By Jonathan Jeter Leave a Comment

The Relentless Pursuit of the Right Answer: Why Achieving Relevance at Scale is Worth Your Time
Scott Ensign, DAC Group
Erin Heffernan, Optimedia US

What does relevance mean in Search?

Inherent in every search is a question. Context is extremely important.

Read the rest of The Relentless Pursuit of the Right Answer: Why Achieving Relevance at Scale is Worth Your Time

  • Give the right answer every time
  • Leverage more than just the keyword
  • Get highly targeted in your ad copy
  • Keep to the leading edge of user expectations
    • Mobile can be the primary driver for some campaigns
  • Search engines know a lot about the user. How do you leverage that data?
    • Not settling for “best available” destination

Building Scaled Search Programs

  • Think of the user (the user doesn’t care about your org chart)
  • Think of the client
  • Leverage business/third-party data
  • Campaigns are the new ad groups
  • Leverage technology

Tools to Manage at Scale

  • Proprietary tools
  • SEM tools

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Filed Under: SEM / Paid Search Tagged With: ClickZ Live Chicago 2015, conference notes, czlchi, Landing page, landing pages, leverage technology, right answer, Search Engine, Search engines

Ultimate Engagement: Data Driven Email Tactics

November 17, 2015 By Jonathan Jeter Leave a Comment

email-marketingUltimate Engagement: Data Driven Email Tactics
by Jed Williams, Vendasta

We can leverage data to…

  1. Pinpoint businesses when they are “Ready to Buy”
  2. Contact them as close as possible to that moment
  3. Offer pertinent solutions at the right price and service model.
  4. Manage pipelines more effectively; Improve sales efficiency

Marketing Automatcion

  • actual business data
  • targeted email campaigns
  • evergreen marketing
  • real-time tracking

Marketing Automation Struggles

  • 70% of marketers are unhappy with their current marketing automation platform

Know your stakeholders

  • sales manager
    • needs: pipeline management & robust analytics
      • lead tracking & performance
      • easily provision, sell, fulfill
      • marketing after the sale
  • sales rep
    • needs: smart, persistent campaigns & real-time alerts
  • Business owner
    • needs: vendor declutter, education, fulfillment
      • prescriptive content
      • targeted solutions
      • agency of record

Reputation & Presence Data = Foundational

Read the rest of Ultimate Engagement: Data Driven Email Tactics

  • reviews
  • searchable

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Filed Under: Data / Analytics, Email Marketing Tagged With: Big Data, conference notes, Conversion rate, conversion rates, czlchi, Marketing automation, Social Media

People Data and the Future of Marketing – ClickZ Live Chicago 2015

November 17, 2015 By Jonathan Jeter Leave a Comment

People DataMy notes on People Data and Its Impact on Marketing
by Shawn O’Neal, Unilever

Economies of scale = competitive advantage

The space we are in today (data & analytics and what it does for marketing) is game changing.

Economies of scale – large amounts of market share & purchasing power to leverage costs

started 250 years ago – spinning
Jenny (created sweatshops)

1950’s to 1980’s economies of scale was still the big thing, but then something change.

Disruption – Google, amazon.com, uber, airbnb – scale isn’t made of pure assets any more.

Big problem for companies isn’t other big players, it’s the little guys.

What are the implications for Competitive Advantage?

What is People Data?

  • The Data itself – both social and individual
  • Everyday analytics
  • Everything that enables us to harness it for use

Big data has always been around. It’s just using data effectively.

Read the rest of People Data and the Future of Marketing – ClickZ Live Chicago 2015

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Filed Under: Data / Analytics, Internet Marketing, Marketing Technology Tagged With: Big Data, big thing, large amounts, new technologies, real time

Opening Keynote at ClickZ Live Chicago 2015 – Digital Transformation or Extinction

November 17, 2015 By Jonathan Jeter Leave a Comment

Victor Lee from Hasbro - keynote for ClickZ Live Chicago 2015
Victor Lee from Hasbro – keynote for ClickZ Live Chicago 2015

Digital Transformation or Extinction

My notes from the Opening Keynote at ClickZ Live Chicago 2015

by Victor Lee @vlee, Senior Vice President, Digital Marketing, Hasbro, Incorporated

Why is change so hard? We love normal.

Netflix tried to sell 49% to Blockbuster, but Blockbuster said “no” because they didn’t want change. Now Blockbuster doesn’t exist any more.

We accept average. On average a banner ad click-through rate now is .1% to .2%. We celebrate a .25% click-through rate because it’s above average, but who wants to be average? The majority of the world has accepted the current numbers. It’s safe.

Don’t be afraid to fail. Be afraid to win. “Because we’ve always done it that way.” The people who have always done it that way, usually aren’t around anymore.

Newspapers, radio and TV have had to change to be relevant.

Read the rest of Opening Keynote at ClickZ Live Chicago 2015 – Digital Transformation or Extinction

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Filed Under: Internet Marketing, Marketing Technology Tagged With: banner ad, conference notes, Creative Director, czlchi, different companies, Digital marketing, Social Media, Vice President

One Size Fits No One – Digital Velocity Conference 2014 #dv14

January 23, 2014 By Jonathan Jeter Leave a Comment

Marketing copy1a3 (Photo credit: Wikipedia)

Here is my summary of the “One Size Fits No One” presentation by Jason Burby at Digital Velocity Tealium User Conference 2014, San Diego, CA
Presenter: Jason Burby, Chief Performance Marketing Officer – POSSIBLE
@jasonburby

Tailored messages work better

There are many many things that shape who we are, what matters to us (at a point in time) and what drives passion, focus and priority.

Treating EVERYONE the same (Failures of common sense marketing)

Online banking. If all you ever do is sign in, why are they marketing to you? They’re training you to tune out the rest of the page.

Lulu Lemon – Marketing to women, even if they know you are male.

We often take a good idea, but apply it to everyone.

Read the rest of One Size Fits No One – Digital Velocity Conference 2014 #dv14

Top 8 Reasons Marketers Struggle

  1. Lack of Defined, Documented & Shared Goals
    Ways to Overcome: Alignment, Focus, Champion

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Filed Under: Internet Marketing Tagged With: Action Enablers Lack, action Marketers, actionable opportunities, Audience Stream Think, B2B Marketing Personas, basic targeting capabilities, Behavioral Based Examples, big thing, Business Finance, Business-to-Business, Champion Lack, Chief Performance Marketing, Chief Performance Marketing Officer, common sense marketing, conference notes, constant focus, correctly marketers, Customer/Prospect online, Data Analytics, different people, different versions, different ways, Digital Velocity, Digital Velocity conference, DISTRIBUTE Ways, DV14 Tailored messages, dynamic prioritization, Enterprise Tag Management, Examples VIP Appliance, Extends Global Leadership, fewer things, Goal Performance, good idea, greatest potential impact, impact Web site, Internet marketing, Jason Burby, leverage technology, limited resources, location Age Segment/Persona, Lulu Lemon, Marketers Struggle Lack, Marketing, Marketing and Advertising, Marketing Department, media technologies, ongoing optimization approach, Online banking, Profile Based Examples, Resources Ways, Retargeting media technologies, San Diego, Shared Goals Ways, Shift focus, Shift Processes/Culture, Shopper Loyalist Platinum, tailor messages, Takeaways Customizing messages, Taking Action Ways, Target Behavioral Based, Tealium, Tealium Achieves Banner, Tealium AudienceStream Moving, Tealium Tag Management, Technology Internet, The next big thing, unified marketing experience, User Conference, web site, Website, Write down

Frictionless Sales: Selling to Generation Cloud – Digital Velocity Tealium User Conference 2014

January 23, 2014 By Jonathan Jeter Leave a Comment

English: Illustration showing DevOps as the in...

Here are my notes from the “Frictionless Sales” presentation by Treb Ryan at Digital Velocity Tealium User Conference 2014, San Diego, CA
dimension data

Read the rest of Frictionless Sales: Selling to Generation Cloud – Digital Velocity Tealium User Conference 2014

Generation Cloud = New Expectations

  • Immediate availability
  • Ubiquitous Access
  • Limitless Resources
  • Sharing and Collaboration
  • Mobile and BYOD
Sales hasn’t evolved since the mainframe until the last few years
  • salesforce (1 year contracts)
  • softlayer (monthly commitments)
  • constant contact (monthly commitments)
  • amazon web services (hourly commitments)
1:1 correlation to rapid increase in sales

Elements of a Frictionless Sale – The 3 NoCo’s

  • No contact – People who use the cloud like to buy in the cloud (Don’t want to have to talk to someone to be able to purchase something. If you force them to talk to a rep, they will just move on.)
  • No contract – Hourly billing is a simple proposition. Customers will continue to a service they like.

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Filed Under: Internet Marketing Tagged With: Agile methodology, amazon web services, available capacity, Better Operations, Business Finance, Business-to-Business, BYOD But sales, Collaboration Mobile, commitment Create, conference notes, constant contact, Consulting, core value proposition, Cost Ratio Tealium, DevOps, Digital Velocity, Digital Velocity conference, Direct Cost Immediate, e - commerce, Easy Up, Easy Up Sells, Exchange Discounts, Fast Decisions, Fast Growth, Feedback Focus, flow charts, frictionless infrastructure, frictionless infrastructure Low, frictionless Operations DevOps, Frictionless Ops Benefits, frictionless sale, Gamification Sales, Generation Cloud, Hourly billing, hourly commitments, http://www.dimensiondata.com/cloud Frictionless Sales, items Lock-in pricing, Limitless Resources, long-term relationships, low price, Low Risk, Marketing and Advertising, Marketing Metrics, monthly commitments, new business, New Expectations Immediate, Price Breaks, price stability, Prod End, Quarter Existing customers, rapid increase, Resources Sharing, sales cycle, sales Elements, sales Probabilities Customer, San Diego, simple proposition, sine wave, Tag Management Dev, Technology Internet, Thirteen Scariest Things, Treb Ryan dimension, Ubiquitous Access Limitless, User Conference, value proposition, Washington Post, web services

Building an Effective Digital Marketing Foundation

January 23, 2014 By Jonathan Jeter Leave a Comment

Image representing Forrester Research as depic...
Image via CrunchBase

James McCormick, Senior Analyst – Forrester Research
[email protected]
@JFMcCormick

Here are my notes for the Digital Velocity conference

  • The customer insights challenge
  • A blueprint for digital marketing
  • Assessment of suite adopters
  • Strategies for success

The Changing Customer Behavior

Read the rest of Building an Effective Digital Marketing Foundation

  • The number of ways customers engage had exploded
  • Digital channels dominate (Google, Amazon.com, store website, search engines, etc.) Only offline channels are family/friends and physical store.
  • The digital landscape is changing – tablets and phones
    • Websites are now getting more traffic from tablets than smartphones
    • Internet users view 70% more pages on a tablet than a smartphone
  • Customers’ multi-channel behavior is complex (across phone, PC and tablet) – 22% engage multiple channels simultaneously
  • Multiple devices have given birth to the always addressable customer
    • Multiple devices
    • Frequent Access
    • Multiple locations

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Filed Under: Internet Marketing Tagged With: Access Multiple locations, addressable customer Multiple, adoption success Realization, application integration Execution, Audience management, Big Data, Big Data challenge, Business, Business Finance, campaign management, capabilities Delivers measurements, capabilities Digital Marketing, Channel Intelligence, channels Channel approach, CI professionals CI, Collaboration Planning Resources, complete suite Services, conference notes, Content Management, Core Data, Cross-Channel Intelligence, CrunchBase James McCormick, customer analytics culture, Customer Behavior, Customer data model, customer experience, Customer experience Adoption, Customer Insights, Customer Insights Challenge, Customer Intelligence, Customer Recognition Management, data core capabilities, Data Core Data, Data management, different ways, Digital channels, Digital Integration Stage, Digital marketing, digital marketing Assessment, digital marketing suite, digital suite capabilities, digital suite program, Digital Velocity, Digital Velocity conference, Effective Digital Marketing, Effective Digital Marketing Foundation, Email Content Management, Forrester Research, Forrester Research jmccormick, Google, Improving customer experience, Integration Channel, Interactive memory Management, internet users, James McCormick, management External applications, management Integration Channel, management Workflows Data, Marketing, Marketing Suite Implementation, marketing suite Tools, multichannel approach Building, multiple channels, multiple devices, off-the-shelf marketing suite, paid search, Preference Management Optimization, processes Demands resources, search Audience management, Search Engine, Search engines, Senior Analyst, sequence Multiphase adoption, Services vendors Suite, Social Issues, Software vendors, suite adopters Strategies, suite adoption, suite capabilities Hub, Technology Internet, well-defined digital strategy

Why .com?

December 23, 2013 By Jonathan Jeter Leave a Comment

.com and .net domain names power the Internet
.com and .net domain names power the Internet

With the myriad of top-level domains (TLD) becoming available, there are now more choices than ever for what domain you can buy. How do you choose whether you should buy a .biz or .info or other domain instead of a .com domain? Typically, the .com domain shows that you are the first one to claim a domain. A .pro or .company domain usually means you were last to the party and someone else beat you to the .com or .net domain. When starting your business, you should make sure and purchase the .com domain to show that you are ready for business. Here are some great reasons (provided by Verisign) to purchase your .com domain name.

.com means business. .com is the standard for doing business online. Give your business the recognition that comes along with a .com to help connect with new customers and partners.

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Filed Under: Internet Marketing Tagged With: . .com, Business, Business Finance, business online, Club The Next Domain Gold Rush, COM file, credible domain, Domain Gold Rush, domain more businesses, Domain name, Domain Name Wire, domain names, fastest-growing companies, Fortune 500, great reasons, ICANN, Level Domains, new customers, New TLDs, online identity, online identity customers, Technology Internet, TLD, top-level domain, top-level domains, Verisign

Own the Media. Or the Media Will Own You at #SXSW2012

March 12, 2012 By Jonathan Jeter 1 Comment

Monday, March 12, 2012 at South by Southwest Interactive Conference, Austin, Texas #sxsw #ownmedia
by Cristina Monteiro (Marketing Manager – Pepsico Brazil), Lucas Mello (CEO – Live AD), Mauro Silva (Creative Director – Live AD), and Ricardo Guerra (Head of Consumer Channels – Banco Itau)

 

Own Media Panel at South by SouthwestThree Types of Media in the New Digital World

 

  • Own Media
  • Paid Media
  • Earned Media

The Rise of Own Media

 

  • new digital technologies
  • impact of startup culture on brands
  • facebook fanpages, a new friendly environment for brands (you can now submit your brand work to the Facebook Gallery)

Nike

 

Nike+ FuelBand - Image by Getty Images via @daylife

Live AD Brasil did a campaign for Nike called the SP-RIO Challenge which featured runners running on relay teams for 600km.

Read the rest of Own the Media. Or the Media Will Own You at #SXSW2012

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Filed Under: Internet Marketing Tagged With: actual product, animated storyboard, Banco Itau, brand personality, brand work, Brazilian product line, card market share, conference notes, Consumer Channels, Creative Director, Cristina Monteiro, customer experience, digital culture itaú, digital technologies impact, Director - Live AD, Earned Media, Facebook fan page, Facebook Gallery, Facebook Post, Facebook posts, fan page, First impressions, Head of Consumer Channels - Banco Itau, important channel, larger budget, limited-edition bbq flavor, Live AD, Lucas Mello, Marketing Manager, Mauro Silva, new campaign, New Digital World Own Media, new friendly environment, new running culture, Nike Live AD, nike+ fuelband, One year, online daily visitors, Own Media, Pepsico Brazil, Releases FuelBand API, Ricardo Guerra, runner influencers group, Social network, social networks, South by Southwest, South by Southwest Interactive, Southwest Interactive Conference, SP-RIO Challenge, startup culture, Successful campaign, SXSW, SXSW Music Hackathon, SXSW Notes, SXSW2012, SXSWI, Technology Internet, Twitter account, Twitter messages, unique brand, virtual 600k challenge, web site, World Own Media, worst summer picture

Exploring Standard Ad Unit Sizes: Google AdSense 200×200 – Small Square

February 7, 2012 By Jonathan Jeter Leave a Comment

A 200x200 pixel square. Intended for display a...

Jumping right into the next square offering from Google Adsense, we have the 200×200 – Small Square. If you’re sidebar or content area is to small to accommodate the 250×250 – Square or the 300×250 – Medium Rectangle, your next option is the 200 x 200 – Small Square.  The 200 x 200 – Square is multifaceted and can be placed in many areas of your page. Additionally, with some testing as to placement and design, this ad unit can produce a respectable amount of  clicks. However, just like the 250×250 Ad Unit, the 200 x 200 has been relegated to the disapproved list by Microsoft Advertising, as well as the IAB (Interactive Advertising Bureau), in favor of the 300×250 rectangle.

Read the rest of Exploring Standard Ad Unit Sizes: Google AdSense 200×200 – Small Square

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Filed Under: Internet Marketing Tagged With: 250×250 Ad Unit, ad space, ad types, ad unit, ad unit sizes, AdSense, adsense ad sizes, AdSense Tips, Advertising Bureau, combination ad unit, combination offering, combination option, content area, disapproved list, Google, Google AdSense, IAB, image/rich media ads, image/rich media version, Interactive Advertising Bureau, Jai Venka, media ads, media version, Medium Rectangle, Microsoft, Microsoft Advertising, New Units, rich media ads, Search engines, Small Square, specific area, specific type, Square ad unit, square offering, standard ad unit, standard ad unit sizes, Technology Internet, text ads, text version, unit sizes, Web banner

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