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Director of Application Development

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Jonathan Jeter

Jonathan Jeter has been creating websites since 1997. He is currently Director of Technology Services and Digital Development at TracyLocke, a shopper marketing agency. You can follow him @mywebthoughts, on LinkedIn or connect on Google+.

Strategic Use of User- Generated Content for SEO

November 15, 2011 By Jonathan Jeter Leave a Comment

By Michael DeHaven, Group Product Manager, SEO, for Bazaarvoice

Bazaarvoice manages User-Generated Content (UGC) for over 1300 brands.

Compared user reviews from the audience for a chocolate caramel square to the marketing text on the package. Some negative and positive reviews.

User-generated content

80%-90% of UGC on major brand web sites is actually written by users.

Language styles – the words that you typically think of (or marketers think of) are totally different than what actual users write when writing reviews.

7 Principles of User Generated SEO

Read the rest of Strategic Use of User- Generated Content for SEO

  1. Don’t forget the fundamentals of SEO – UGC will not fix a site with poor SEO
  2. Search engines get bored – they want new stuff. By leveraging UGC, you can keep content fresh.
  3. The Primanti Principle – a primanti sandwich has French fries in it. You want to have the right amount of fries. The same applies to search.

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Filed Under: SEO Tagged With: actual users, algorithm changes, better product, brand site, brand web sites, chocolate caramel square, Content Beyond SEO, Entertainment Culture, French fries, Group Product Manager, insert 40 reviews, keyword footprint, Language styles, long-tail vault, major brand web, marketing content, marketing text, Michael DeHaven, Multi-environment interactions, new stuff, non-optimized site, online research, page target keywords, poor seo search, positive reviews, Primanti Principle, primanti sandwich, product description, Relevant times, right times, rosetta stone, Search Engine, Search engines, SEO traffic, separate review pages, SES Chicago 2011, Social integration, social properties, Strategic Unlock, Strategic Use, Take phrases, Target keywords, Targets Target keywords, Technology Internet, top-level domain, traditional seo, UGC pages, User Generated SEO, user-generated content, vice versa, Web search engine, web site, well-optimized site

Information Architecture for Great Websites

November 15, 2011 By Jonathan Jeter Leave a Comment

By Shari Thurow, Founder and SEO Director of Omni Marketing Interactive

Information Architecture & SEO

information architecture is the art and science of organizing and labeling website content to support usability and find ability. This is not technical architecture (301 redirects, canonical tags, robots.txt,meta.)

Why should we care about IA?

Read the rest of Information Architecture for Great Websites

  • lost customers
  • brand value – even if your site is # 1, if they can’t find the information they’re looking for they go to the next link in the results and they don’t go back to your site, even if you fix it, because they don’t know you fixed it
  • design and development costs – if you mess up the IA on launch, you have to start from scratch on a redesign. Use wireframes. You should never code a web site unless you’ve done wireframes or prototypes. It’s too expensive to go back and redo it.

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Filed Under: Web Development Tagged With: 301 redirects, Architecture IA Fundamentals, art and science, building blocks, canonical tags, click throughs, content delivery, content groups, content website, design duplicate content, design link development, Director of Omni Marketing Interactive, Duplicate content, duplicate content delivery, good information architecture, good reviewers, Good test, Hashtags.org Taxonomywarehouse.com Thesaurus.com, home page links, inappropriate content, Information architecture, informational query, Interactive Information Architecture, Keyword research, keyword research tools, marketing interactive, more visibility, navigation information architecture, navigation labels, navigational query, new content, news search, Nobody searches, omni marketing, page architecture, pervasive information architecture, query search, Search Engine, Search engine optimization, Search engines, search engines.nyu, search patterns, search queries, SEO Director, SEO Director of Omni Marketing, SEO information architecture, SEO Keyword, SES Chicago 2011, shari thurow, site architecture, site links, supplemental navigation plan, target audience, technical architecture, technical architecture base, technical architecture information, Technology Internet, thesaurus compendium keyword, tips information architecture, transactional query, ueser friendly access, Use wireframes, web navigation, Web search query, web site, Web thesaurus compendium, website content, world wide web

Duplicate Content & Multiple Site Issues

November 15, 2011 By Jonathan Jeter Leave a Comment

By Shari Thurow, Funder and SEO Director of Omni Marketing Interactive

What is duplicate content? Search engines don’t see layout, just copy. Exclude our site search via robots.txt and meta robots tag to avoid submitting duplicate content to Google. Duplicate content is not considered spam, but it can be penalized. The biggest issue, however, is usability. IMPORTANT NOTE: Duplicate content is not penalized, it’s filtered out of the SERPs.

How do search engines filter out duplicate content?

Read the rest of Duplicate Content & Multiple Site Issues

  • Crawl time filters (duplicate URLs)
  • Index-time filters
  • Query-time filters

Index-Time Filters

  • Broilerplate strippings (search engine removes broilerplate elements to determine the content fingerprint)
  • Linkage properties (# of inbound and outbound links)
  • Host name resolution (what domain resides on which ip address?)
  • Shingle Comparison (Andre Broder – Google Scholar and shingles)
    • Every Web document has a unique content signature or “fingerprint”

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Filed Under: Web Development Tagged With: Business Finance, Director of Omni Marketing Interactive Duplicate Content, Entertainment Culture, Interactive Duplicate Content, marketing interactive, Multiple Site Issues, omni marketing, Search engine optimization, SEO Director, SES Chicago 2011, shari thurow, Technology Internet, Web content, Web Design and Development, Web page, Web search engine

Guilty Marketers

November 15, 2011 By Jonathan Jeter Leave a Comment

Guilty Marketers – Wasted & Wishful Multi-Channel Marketing Spend
Opening Keynote for Search Engine Strategies Conference, Chicago, November 15-17, 2011
By Mikel Chertrudi, SES Advisory Board & Senior Director of Marketing for Adobe

This will be updated and edited at a later date, but I wanted to get my notes online ASAP.

By 2020, there will be 50,000,000 connected devices.

As marketing professionals, what should we be doing better in our profession? We need to change the conversation in marketing.

Changing the Marketing Conversation

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker (Father of Modern Advertising)

Up to 40% of digital marketing is still wasted. We aren’t investing our marketing dollars in optimal channels, so money is still wasted. We’re leaving money on the table. If you can regain that money, you will succeed in marketing.

Read the rest of Guilty Marketers

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Filed Under: Web Development Tagged With: ad servers, Advisory Board, attribute attribution, attribution model, barrel of a gun, best conversion tactics, best friends, brain guiltymarketer.blogspot.com, burn rate, burning money, Business Finance, Channel surfing, channels guilty marketers, clear objective, clear strategy, clear way, clueless marketer, conference notes, correct credit, cost center, Digital marketing, Director of Marketing, display advertising, double counting, email servers, Engine Strategies Conference, financial outcomes, guilty marketers, individual tactics, john wanamaker, Journalism sourcing, Last click, later date, Lateralization of brain function, Marketing and Advertising, marketing budget, Marketing Conversation, marketing dollars, marketing method, marketing professionals, Mikel Chertrudi, modern advertising, multi channel marketing, multiple systems, Negligent Acts, november 15, optimal channels, perception issue, rate short term, report guilty marketing, right brain, Search Engine, search engine strategies, Senior Director, SES Advisory Board, SES Chicago 2011, Spend Opening Keynote, strategies conference, Tactic Silos, Top Marketing Criteria, tracking method, valid attribution model, vs long term, web analytics, wishful marketer, Wishful Multi-Channel Marketing

SES Chicago 2011

November 15, 2011 By Jonathan Jeter Leave a Comment

I’m excited to be at SES for the first time and will be blogging throughout the week. I won’t necessarily be live blogging, but I do want to get my thoughts and observations down before they slip away. I’m planning on attending some interesting sessions on different topics that affect me personally for my job and for personal web projects.
Here’s what I have planned for today.

  • Duplicate Content & Multiple Site Issues
  • Information Architecture for the Modern Website
  • User Generated SEO
  • Conversion Tools of the Master Craftsman

Tell someone about this:

  • Email
  • Print
  • Twitter
  • LinkedIn
  • Facebook
  • More
  • Reddit
  • Pocket
  • Tumblr

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Filed Under: SEO Tagged With: conversion tools, Craftsman SES Chicago, different topics, Duplicate content, Information architecture, interesting sessions, Master Craftsman, Modern Website User, Multiple Site Issues, personal web projects, Search engine optimization, SEO Conversion Tools, SES Chicago, SES Chicago 2011, Technology Internet, User Generated SEO, Web search engine

A Great Man

November 7, 2011 By Jonathan Jeter 1 Comment

My uncle died today. While it wasn’t a shock, it was sudden because it wasn’t very long ago that he was diagnosed with cancer. As I look back, I once again realize what a great man he was. My uncle, Curtis Rydholm, Jr., was a humble, loving man with a great sense of humor that was a great example as a husband and father.
My youngest son, Lucas, constantly reminds me of him, not ony because he looks like Uncle Curtis did as a child, but also because he loves cars, motorcycles, and basically anything with wheels and an engine. My uncle was a mechanic who worked hard for his family. He knew everything there is to know about cars. The model cars and trucks that he would give me for Christmas each year helped build my appreciation for all things mechanical, even though I tend to be mechanically-challenged.
One of my favorite memories is when we went on a family vacation with our two young children and had the privilege of staying with my uncle and his family for a couple of days. During that time we were able to witness first-hand a family that cared about each other, respected each other and showed love to each other. I only hope that I can be as good a husband and father as my Uncle Curtis and if my kids grow up to be as thoughtful and caring as my cousins, then I think my life will be a success.
We’ll miss you Uncle Curtis. I hope you know how much I loved and respected you.

Read the rest of A Great Man

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Filed Under: Life Tagged With: anything with wheels, Christmas, couple of days, Curtis Rydholm, Family, family vacation, favorite memories, great example, great man, great sense, Holidays, loving man, model cars, sense of humor, son lucas, Uncle Curtis, young children, youngest son

Jared Spool – Mobile & UX: Inside the Eye of the Perfect Storm

June 1, 2011 By Jonathan Jeter Leave a Comment

UIE Web App Master’s Tour – Seattle, Washington – May 23, 2011

 

h2. Mobile & UX: Inside the Eye of the Perfect Storm

Session 1 – Jared Spool

The UX aspect of mobile has really exploded recently.

Examples:

My Coke Rewards – mobile site had to have Flash. Excluded all iPhone users.

Fox Weather “Alternate content should be placed here.”

MikePanetta.com – QR code on sign, but no mobile site.

Mariott Hotel – connect to wifi via mobile

h3. Sturgeon’s Law

Theodore Sturgeon “90% of everything is crap!”

United airlines email link to 404 page

Coke has fixed the flash problem, but shows the entire site when user is trying to input a code.

You would think by now that we now how to show sites on mobile now, but companies still have issues: verizon wireless, att, apple, air canada

Read the rest of Jared Spool – Mobile & UX: Inside the Eye of the Perfect Storm

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Filed Under: User Interface / User Experience Design Tagged With: Activity vs, Additional skills ethnography, Alternate content, analytics marketing technology, Apartment building, baby steps, bar code, basic expectations, Coke Rewards, customer keeps, Customer Support User, Denver Airport, Disney Six Flags, entire experience, Excitement Generators, Experience Design Skills, experience vision celebrate, Fox Weather, great learning opportunity, groupon excitement generators, Information architecture, Interaction design copy, Investment Performance Payoff, iphone users, Jared Spool, Keep adding, Law Theodore Sturgeon, major design failure, Mariott Hotel, methods soft skills, mobile h3, mobile site, My Coke Rewards, new york times, odd little things, page coke, Perfect Storm, Perfect Storm Invest, Perfect Storm Session, practices information design, process management user, QR Code, qr codes, risks jared spool, ROI social networks, Same thing, second test, Six Flags, Social network, social networks, Sturgeon's Law, team member, Technology Internet, testing remote usability, Theodore Sturgeon, Today Good examples, Two-way rating, UI, UIE, UIE Web App, UX, UX aspect, verizon wireless, web app, Web App Master, Web App Master's Tour

Jared Spool – The Essential Principles behind Great Design Principles

May 27, 2011 By Jonathan Jeter Leave a Comment

UIE Web App Master’s Tour – Seattle, Washington – May 24, 2011

Jared Spool, CEO & Founding Principal of User Interface Engineering and co-author of Web Anatomy, started the session by showing examples of web sites that had serious usabilities. Some of the designs were attractive, but did not serve the users needs. In most examples, the user had to click multiple items or jump back and forth between pages or flyouts (a process he referred to as “pogo-sticking”) to find the information that would help them make the decision they were supposed to make to allow them to continue with the process. The takeaway was that when we encounter a problem in our application that hinders users, we should strive to help people make a choice in the easiest way possible.

Dieter Rams

Dieter Rams was the first person to create a standardized set of design principles, which are as follows:

Read the rest of Jared Spool – The Essential Principles behind Great Design Principles

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Filed Under: User Interface / User Experience Design Tagged With: aesthetic makes, afternoon select scenarios, bad design, confidence small things, Critique Design, customization value, Design Create, design elements, design exploration, design principle help, design principles, design visit, desktop design principles, Dieter Rams, discoverability ux, easiest way, environmentally friendly, Essential Principles, exception cases, field research, future release, generic design principles, good design, good design principle, Great Design Principles, hair appointment, half-day visits, individual design decisions, innovative makes, Jared Spool, little design, Many times, Microsoft Vista, mini-project creative brief, multiple items, online design principles, qeustions personalization, quick field research, receptionists select personas, Research-Based Principles, Select Principles, standardized set, team member, team members, Technology Internet, top-priority projects, UI, UIE, UIE Web App, User Interface Engineering, users needs, UX, Web Anatomy, web app, Web App Master, Web App Master's Tour, Web application, Web Design and Development, web site, Windows 7, world wide web

Mike Lee – AARP: Designing a Strategy for Organizational Transformations

May 24, 2011 By Jonathan Jeter Leave a Comment

UIE Web App Master’s Tour – Seattle, Washington – May 24, 2011

AARP has been around over 53 years.

AARP has 38 million members.

AARP.org 6 million UVs per month. Over 1 billion page views per year.

Betty White is the new spokesperson for AARP.

Focus all traffic in to AARP.org, but then syndicate content to partner sites, blogs, social networks and mobile devices and platforms.

AARP is mostly printed based. AARP magazine goes to 54 million subscribers. 300 versions of the magazine sent out 6 times a year.

TV+Radio syndicated television and radio shows

Web – Major Web Site

Mobile – not quite there yet

Print group creates xml feed to export to web.

AARP Mobile Web Adoption Rate

Since 2009, mobile traffic to the site has increased 2050%. Apple devices 66%, Android 23% and growing.

Read the rest of Mike Lee – AARP: Designing a Strategy for Organizational Transformations

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Filed Under: User Interface / User Experience Design Tagged With: AARP magazine, AARP Mobile Web, aarp.org participates, Adoption Rate, app developer, Apple devices, Application programming interface, Archos TV+ Portable Video Player (PVP), articles member login, Betty White, bottle rocket, card mike lee, casual games, CMS Twitter Facebook, code apis, Content Strategy, different platforms, feature phone usage, Flagship App Web, Global Business Network, Innovation Modes, Latest videos, latest wcms articles, Major Web Site, Mike Lee, mobile apps, mobile device, mobile devices, mobile traffic, mobile web, new spokesperson, Organizational Transformations, page views, partner sites, phone numbers, Print group, radio shows web, Site channels, site components, Social network, social networks, Social Security, Technology Internet, topic button, UI, UIE, UIE Web App, UX, Vote SMS campaign, Web Adoption Rate, web app, Web App Master, Web App Master's Tour, Web content, Web Content adaptation, web site, Web site components, world wide web, xml feed

Luke Wroblewski – Designing Mobile Web Experiences

May 24, 2011 By Jonathan Jeter Leave a Comment

UIE Web App Master’s Tour – Seattle, Washington – May 24, 2011

Convincing Clients to Care

Luke Wroblewski - Designing Mobile Web Experiences
Luke Wroblewski - Designing Mobile Web Experiences

Prediction in 2009 that smartphones would outsell PCs in 2012, it happened in 2010.

Home usage of PC since 2008 has decreased 20%

November 2010 – visits to web-based email sites decreased 7% and people accessing email on mobile devices increased 36%

Twitter – 40% of all tweets are sent via mobile; 16% of new users start on mobile. Top 2 Twitter mobile clients – twitter.com, m.twitter.com, sms

Facebook – 33% of users use mobile via Facebook mobile website, and clients on phones

Mobile phones will overtake PCs as the most common Web access devices worldwide by 2013

Shift from what was the personal computer (PC) to what is the personal computer (smart phone).

Capabilities & Constraints

Capabilities

Location Systems: GPS, WiFi, Cell Tower Triangulation

Read the rest of Luke Wroblewski – Designing Mobile Web Experiences

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Filed Under: User Interface / User Experience Design Tagged With: Best Practices, books.alistapart.com luke wroblewski, border-radius rgba color, Cascading Style Sheets, Cell Tower Triangulation, comfortable reach zone, Constraints Capabilities Location, Constraints small screen, correct interaction element, dead end menu, design elements, excessive navigation menus, Facebook mobile website, fingers sensors flickr, Focus Maintain clarity, gmail.com mobile, important two sets, Luke Wroblewski, media queries, mobile browsers, mobile device, mobile devices, mobile helps, mobile navigation elements, Mobile phone, Mobile phones, mobile site, mobile tends, mobile web, Mobile Web Experiences, Mode Fluid Fills, navigation links, Network constraints, page menu, physical control proximity, picture designing, Practices Mobile Behaviors, responsive design, Responsive Design resolution, responsive design trim, Screen On Tap, single navigation action, small navigation elements, Swipe Separate Screen, text-shadow box-shadow gradients, thumbs in-context navigation, touchable touch target, Twitter mobile clients, UI, UIE, UIE Web App, UX, vs global navigation, Web access devices, web app, Web App Master, Web App Master's Tour, web-based email sites, width reduce push, width viewport tag

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