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Director of Application Development

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Own the Media. Or the Media Will Own You at #SXSW2012

March 12, 2012 By Jonathan Jeter 1 Comment

Monday, March 12, 2012 at South by Southwest Interactive Conference, Austin, Texas #sxsw #ownmedia
by Cristina Monteiro (Marketing Manager – Pepsico Brazil), Lucas Mello (CEO – Live AD), Mauro Silva (Creative Director – Live AD), and Ricardo Guerra (Head of Consumer Channels – Banco Itau)

 

Own Media Panel at South by SouthwestThree Types of Media in the New Digital World

 

  • Own Media
  • Paid Media
  • Earned Media

The Rise of Own Media

 

  • new digital technologies
  • impact of startup culture on brands
  • facebook fanpages, a new friendly environment for brands (you can now submit your brand work to the Facebook Gallery)

Nike

 

Nike+ FuelBand - Image by Getty Images via @daylife

Live AD Brasil did a campaign for Nike called the SP-RIO Challenge which featured runners running on relay teams for 600km.

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Filed Under: Internet Marketing Tagged With: actual product, animated storyboard, Banco Itau, brand personality, brand work, Brazilian product line, card market share, conference notes, Consumer Channels, Creative Director, Cristina Monteiro, customer experience, digital culture itaú, digital technologies impact, Director - Live AD, Earned Media, Facebook fan page, Facebook Gallery, Facebook Post, Facebook posts, fan page, First impressions, Head of Consumer Channels - Banco Itau, important channel, larger budget, limited-edition bbq flavor, Live AD, Lucas Mello, Marketing Manager, Mauro Silva, new campaign, New Digital World Own Media, new friendly environment, new running culture, Nike Live AD, nike+ fuelband, One year, online daily visitors, Own Media, Pepsico Brazil, Releases FuelBand API, Ricardo Guerra, runner influencers group, Social network, social networks, South by Southwest, South by Southwest Interactive, Southwest Interactive Conference, SP-RIO Challenge, startup culture, Successful campaign, SXSW, SXSW Music Hackathon, SXSW Notes, SXSW2012, SXSWI, Technology Internet, Twitter account, Twitter messages, unique brand, virtual 600k challenge, web site, World Own Media, worst summer picture

High On Line: Applying Psychology to Web Design at #SXSW2012

March 11, 2012 By Jonathan Jeter Leave a Comment

Sunday, March 11 2012 at South by Southwest, Austin, TX
by Jason Hreha, Behavior Designer+UX Advisor, Applied Psychologist, www.persuasive.ly, Co-founder of Dopamine, UX Advisor @ 500 Startups

Research from the StansfoJason Hreha - positive.lyrd Persuasive Tech Lab

D – dopamine

Why do we need a UX Design / Motivational framework?

  • Design with Intent Deck – 101 Patterns for Influencing Behaviour Through Design – decks
  • Mental Notes – ways to bring psychology to web design.
  • Influence: The Psycology of Persuation
  • Gamification – instead of thinking in a step by step way, it becomes a conglomeration of incentives, but what’s the point?

Why do these tactics work? What are we changing?

Model was created by BJ Fogg (leader of the Stanford Pers Lab) – Behavior Model

What causes behavior? (What needs to come together in order for behavior to occur?

3 things need to coincide for behavior to occur

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Filed Under: UI/UX Tagged With: Ability Factors, ability fuel, ability motivation trigger, Action CTA, Applied Psychologist, articles bj fogg, B. J. Fogg, Behavior Designer+UX Advisor, Behavior Model, Behaviour Through Design, Big buttons, BJ Fogg, brain, Complexity Curve, design project amount, Free Download, god picure, Great talk, great things, high ability, High On Line, huge order form, Intent Deck, Jason Hreha, little rewards, Mental Effort, Mental Notes, motivation match, motivation product, motivation score, Motivational framework, Off-site triggers, On-site triggers, Operant Conditioning Trigger, overall design, Persuation Gamification, Physical Effort, Physical Effort - Tried, positive feedback, Product design, Social Deviance, Social network, Social Sciences, South by Southwest, Stanford Pers, Stanford Pers Lab, Stansford Persuasive Tech, Stansford Persuasive Tech Lab, Startups Research, step way, SXSW, SXSW Notes, SXSW2012, Technology Internet, true pain point, true problem, UX Advisor, UX Design, Web Design

Be Real and Be Nice in Social Media

March 7, 2012 By Jonathan Jeter 1 Comment

The Jeter FamilyIt’s amazing how some days just have a theme. Today in my daily ritual of browsing my social spaces, the theme of being real, being helpful and being polite when participating in Facebook, Twitter, Google+, etc. kept coming up over and over again.

First, I read a great article by Jonathan Morrow on Copyblogger, (which creates the Genesis Framework that I use on my blog) called “21 Warning Signs You’re Becoming a Social Media Snob” that gives great insight and a cool self-evaluation tool to see if you have become a “Social Media Snob”. I won’t divulge my score, but I think I’m doing okay, but it’s a good reminder that I can be doing better. My favorite part of the article is the solution, which is to show empathy and caring in your social interactions online.

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Filed Under: Social Media Tagged With: articles social media, cool self-evaluation tool, daily ritual, Genesis Framework, good reminder, great article, great insight, insightful view, Jay Acunzo, Jonathan Morrow, media relationships, My favorite, new thought—act, Online Communities, real world, social circles, social interactions, Social Media, social media relationships, Social Media Snob, Social network, social spaces, Yo Mama

Morning Keynote Panel “Search: Where to Next?”

November 17, 2011 By Jonathan Jeter Leave a Comment

Moderator:
Anne F. Kennedy, SES Advisory Board, International Search Strategist, Beyond Ink USA
Speakers:
Eli Goodman, Media Evangelist, comScore, Inc.
Zephrin Lasker, CEO and Co-founder, Pontiflex
Alan Osetek, President, Resolution Media
Dana Todd, Vice President of Performance Innovation, Performics

Eli: Brand marketing has been mainly offline, but is moving more and more online, especially in search and especially for big brands.

Dana: Want it to be measurable and see ROI. Branding is not just exposure to a brand over and over. There is no funnel. People don’t suddenly go into buying mode just because they’ve been exposed to something. We need to test with search, it’s not just about the next big idea.

Alan: it’s all about people and where they’re spending their money. The CMO doesn’t want to see huge changes in structure, but it can change slowly over time, naturally. Probably in the next 3-5 years.

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Filed Under: SEO Tagged With: Advisory Board, big brands, multiple media platforms, open graph works, Performics Eli, personalized recommendations, Privacy issues, Resolution Media Dana Todd, SES Chicago 2011, Social network, Vice President

Local + Social: the Future of Promotion

November 16, 2011 By Jonathan Jeter Leave a Comment

A giant QR Code linking to a website, to be re...
Image via Wikipedia

Moderator:
Anne F. Kennedy, SES Advisory Board, International Search Strategist, Beyond Ink USA
Speakers:
Benu Aggarwal, Founder & President, Milestone Internet Marketing
Gregg Stewart, President, 15miles

local + social
Gregg Stewart

importance of local search
Online retail only represents 7% of all spending. Most research is done online, but purchases still occur offline for the most part.

Consumers are increasingly using more sources to find local information. 1/3 of Facebook users use Facebook on a mobile device. Social networkers are frequently finding local business information through recommendations from connections and consumer reviews.

Consumers are looking for businesses in a variety of places and expect the information to be easily available and accurate. 49% of social network searchers are looking for address/location and other basic business data.

Best Practices for local search.

business names do not:

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  • include marketing tag lines in your business name

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Filed Under: Web Development Tagged With: 800 numbers, Advisory Board, Anne F, basic business data, Benu Aggarwal, Best Practices, Beyond Ink USA Speakers, Business Finance, business listings, business names, channels solomo, conference notes, correct categories, distribution channels, enhanced listing, Facebook, Facebook users, Foursquare business page, great deal, Gregg Stewart, incl business location, Ink USA Speakers, International Search Strategist, Internet marketing, Internet Marketing Gregg Stewart, local area, local business, local business information, local information, local listings, local mobile hyper, local number, local numbers, local search, local search online, local search Online retail, local trends, Marketing Gregg Stewart, Most research, multiple channels, Online shopping, pertinent business information, precise address information, QR Code, qr codes, search benu aggarwal, Search Engine, search engine buckets, SES Advisory Board, SES Chicago 2011, social channels, social gregg stewart, Social network, social network searchers, Social networkers, social trending topics, SOLOMO channels, SoLoMo Landscape, tag lines, Technology Internet, trackable online visitors, tracking numbers, Twitter QR codes, Wikipedia Moderator

Jared Spool – Mobile & UX: Inside the Eye of the Perfect Storm

June 1, 2011 By Jonathan Jeter Leave a Comment

UIE Web App Master’s Tour – Seattle, Washington – May 23, 2011

 

h2. Mobile & UX: Inside the Eye of the Perfect Storm

Session 1 – Jared Spool

The UX aspect of mobile has really exploded recently.

Examples:

My Coke Rewards – mobile site had to have Flash. Excluded all iPhone users.

Fox Weather “Alternate content should be placed here.”

MikePanetta.com – QR code on sign, but no mobile site.

Mariott Hotel – connect to wifi via mobile

h3. Sturgeon’s Law

Theodore Sturgeon “90% of everything is crap!”

United airlines email link to 404 page

Coke has fixed the flash problem, but shows the entire site when user is trying to input a code.

You would think by now that we now how to show sites on mobile now, but companies still have issues: verizon wireless, att, apple, air canada

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Filed Under: User Interface / User Experience Design Tagged With: Activity vs, Additional skills ethnography, Alternate content, analytics marketing technology, Apartment building, baby steps, bar code, basic expectations, Coke Rewards, customer keeps, Customer Support User, Denver Airport, Disney Six Flags, entire experience, Excitement Generators, Experience Design Skills, experience vision celebrate, Fox Weather, great learning opportunity, groupon excitement generators, Information architecture, Interaction design copy, Investment Performance Payoff, iphone users, Jared Spool, Keep adding, Law Theodore Sturgeon, major design failure, Mariott Hotel, methods soft skills, mobile h3, mobile site, My Coke Rewards, new york times, odd little things, page coke, Perfect Storm, Perfect Storm Invest, Perfect Storm Session, practices information design, process management user, QR Code, qr codes, risks jared spool, ROI social networks, Same thing, second test, Six Flags, Social network, social networks, Sturgeon's Law, team member, Technology Internet, testing remote usability, Theodore Sturgeon, Today Good examples, Two-way rating, UI, UIE, UIE Web App, UX, UX aspect, verizon wireless, web app, Web App Master, Web App Master's Tour

Mike Lee – AARP: Designing a Strategy for Organizational Transformations

May 24, 2011 By Jonathan Jeter Leave a Comment

UIE Web App Master’s Tour – Seattle, Washington – May 24, 2011

AARP has been around over 53 years.

AARP has 38 million members.

AARP.org 6 million UVs per month. Over 1 billion page views per year.

Betty White is the new spokesperson for AARP.

Focus all traffic in to AARP.org, but then syndicate content to partner sites, blogs, social networks and mobile devices and platforms.

AARP is mostly printed based. AARP magazine goes to 54 million subscribers. 300 versions of the magazine sent out 6 times a year.

TV+Radio syndicated television and radio shows

Web – Major Web Site

Mobile – not quite there yet

Print group creates xml feed to export to web.

AARP Mobile Web Adoption Rate

Since 2009, mobile traffic to the site has increased 2050%. Apple devices 66%, Android 23% and growing.

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Filed Under: User Interface / User Experience Design Tagged With: AARP magazine, AARP Mobile Web, aarp.org participates, Adoption Rate, app developer, Apple devices, Application programming interface, Archos TV+ Portable Video Player (PVP), articles member login, Betty White, bottle rocket, card mike lee, casual games, CMS Twitter Facebook, code apis, Content Strategy, different platforms, feature phone usage, Flagship App Web, Global Business Network, Innovation Modes, Latest videos, latest wcms articles, Major Web Site, Mike Lee, mobile apps, mobile device, mobile devices, mobile traffic, mobile web, new spokesperson, Organizational Transformations, page views, partner sites, phone numbers, Print group, radio shows web, Site channels, site components, Social network, social networks, Social Security, Technology Internet, topic button, UI, UIE, UIE Web App, UX, Vote SMS campaign, Web Adoption Rate, web app, Web App Master, Web App Master's Tour, Web content, Web Content adaptation, web site, Web site components, world wide web, xml feed

Steve Portigal – Design Fieldwork: Uncovering Innovation From The Outside In

May 24, 2011 By Jonathan Jeter Leave a Comment

UIE Web App Master’s Tour – Seattle, Washington – May 24, 2011

Steve Portigal - Design Fieldwork - Uncovering Innovation From The Outside In
Steve Portigal - Design Fieldwork

Main Topics

  1. How insights from users can impact our designs
  2. How to gather those insights

Be a methods-polygamist

Choose, mash-up or create methodology based on the problem, integrate (Triangulate) with other methods, Create a library of methods and artifacts (screeners, interview guides, stimulit, storyboards, etc.) You can even create new ones and make it up as you go.

Different methods work together.

Innovation means getting beyond pain points

Users may not actually know what is causing the problem.

Pain points may not really be that painful anyway

Satisficing (Herbert Simon – 1956) refers to our acceptance of good enough solutions.

thereifixedit.com

Fieldwork leads to refined beliefs about customers

“You are not your user.” It’s good to realize that you are different than your users/clients, but it’s also necessary to realize similarities and commonality.

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Filed Under: User Interface / User Experience Design Tagged With: blank post, broad post-it voting, check typical timelines, clearer picture, Design Fieldwork, design research study, development analysis break, development cycle study, Different methods, everybody votes, Faroe Islands, field guide, fieldwork experience, Fieldwork highlights, fresh look, good enough solutions, Herbert Simon, homework stimuli, in-field debriefing synthesis, interview guide, Knowledge Management, large assignment, logical sequence, Main Topics, methods interview tasks, methods-polygamist choose, networks snowball, new ones, organizational goals analytics, pain points, pain points users, Pakin Atoll, participation demonstration role-playing, Problem Formulation, project lifecycle, recruiting agency, requested solution, Small group ranking, smaller bites, Social network, social networks, Social Sciences, specific methodology requirements, Steve Portigal, tighter timeframes, Topline Report, Typical Timelines, typical user, UI, UIE, UIE Web App, Use existing ideas, Use fieldwork, UX, web app, Web App Master, Web App Master's Tour

Julie Zhuo – Facebook: Data-Informed vs. Data-Driven Design Decisions

May 23, 2011 By Jonathan Jeter Leave a Comment

UIE Web App Master’s Tour – Seattle, Washington – May 23, 2011

Julie Zhuo – Facebook - Data-Informed vs. Data-Driven Design Decisions
Julie Zhuo – Facebook - Data-Informed vs. Data-Driven Design Decisions

Facebook likes the start-up culture. They believe in small teams: photos, engagement, etc. Each team is treated like a small company with a product designer, researcher, engineers & a product manager.

Facebook uses data to form a lot of the decisions that are made. Data helps understand how users use product and how they can be optimized.

Facebook had great ideas, built products and then left them to move on to the next thing.

Photos

Were using an old photo uploader tool built in Java, didn’t work well and was poorly designed. Built their own tool, which required a plugin. Tested it and only 34% users successfully uploaded photos. Went back to the drawing board. Research showed that people were bailing at the plugin install step.

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Filed Under: User Interface / User Experience Design Tagged With: big risks, certain metrics-oriented projects, complete deletion, Composer text box, Data-Driven Design Decisions, Data-driven programming, Deactivation page, deactivation vs, different options, drawing board, Facebook health dashboard, Facebook users, Friend invitation form, great decisions, great ideas, greatest risk, Julie Zhuo, life change, little bit, local business, local businesses, Numerical data, old photo uploader, Online Communities, pages product, photo users, plugin install step, product designer, Pure metrics, Qualitative data, Qualitative testing, quantitative data, risky decisions, road maps, San Jose, Sanity check, small teams, Social Media, social media teams, Social network, start-up culture, success rate, successful experiments, UI, UIE, UIE Web App, Use data, user interaction, UX, valuable change, web app, Web App Master, Web App Master's Tour, Web application, web site, well-known small business

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