This is where I tell you what I do. I am a User Interface/Front-End Development Manager/Developer. I currently work in the Digital Marketing department at Dex Media and I love what I’m doing here. I get to push the envelope on high traffic sites in both b2b and b2c. I work on superpages.com and other high visibility high traffic sites, such as supermedia.com, dexone.com and dexmedia.com. My job is to make sure the websites work and to create a better experience for visitors and to help consumers find the right business for their needs.
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Who?
I’m Jonathan Jeter. I’m just a lucky guy with a great family and a job I love. I’ve been designing and developing web sites since 1997 and love it.
This is my little space on the Web where I can share my thoughts on stuff I like. I hope it is useful to you or at least mildly entertaining.
Here is a little bit about me, in case you’re interested. I grew up in Madrid, Spain, for the most part and in Waxahachie, Texas. The two are about as different as two cities can be. Madrid is a bustling metropolitan city in Southern Europe and Waxahachie is a rural city/town just outside of the Dallas / Fort Worth Metroplex. I have also lived in Fort Worth, which is a good compromise between the two. Growing up in Spain allowed me to experience a variety of cultures and learn that different cultures and subcultures behave in certain ways that may seem strange to others, but if you try to understand where they’re coming from, you can usually come away with a better perspective on life and human nature. It has served me well as I have later in life been able to experience the same type of perspective when dealing with the many subcultures of the rural South and metropolitan Texas, as well as cultural perspectives in small businesses and large corporations.
Jared Spool – Mobile & UX: Inside the Eye of the Perfect Storm
UIE Web App Master’s Tour – Seattle, Washington – May 23, 2011
h2. Mobile & UX: Inside the Eye of the Perfect Storm
Session 1 – Jared Spool
The UX aspect of mobile has really exploded recently.
Examples:
My Coke Rewards – mobile site had to have Flash. Excluded all iPhone users.
Fox Weather “Alternate content should be placed here.”
MikePanetta.com – QR code on sign, but no mobile site.
Mariott Hotel – connect to wifi via mobile
h3. Sturgeon’s Law
Theodore Sturgeon “90% of everything is crap!”
United airlines email link to 404 page
Coke has fixed the flash problem, but shows the entire site when user is trying to input a code.
You would think by now that we now how to show sites on mobile now, but companies still have issues: verizon wireless, att, apple, air canada
Luke Wroblewski – Designing Mobile Web Experiences
UIE Web App Master’s Tour – Seattle, Washington – May 24, 2011
Convincing Clients to Care
Prediction in 2009 that smartphones would outsell PCs in 2012, it happened in 2010.
Home usage of PC since 2008 has decreased 20%
November 2010 – visits to web-based email sites decreased 7% and people accessing email on mobile devices increased 36%
Twitter – 40% of all tweets are sent via mobile; 16% of new users start on mobile. Top 2 Twitter mobile clients – twitter.com, m.twitter.com, sms
Facebook – 33% of users use mobile via Facebook mobile website, and clients on phones
Mobile phones will overtake PCs as the most common Web access devices worldwide by 2013
Shift from what was the personal computer (PC) to what is the personal computer (smart phone).
Capabilities & Constraints
Capabilities
Location Systems: GPS, WiFi, Cell Tower Triangulation
Kate Brigham – PatientsLikeMe: Adventures with Data Visualizations
UIE Web App Master’s Tour – Seattle, Washington – May 24, 2011
8 in 10 internet users have looked online for health information
patientslikeme helps patients track chronic conditions and learn from the experience from other people who are experiencing the same symptoms, medications and conditions
People share stories as part of a typical conversation. PatientsLikeMe tracks all data about members by translating stories into data.
Given my status, what is the best outcome I can hope to achieve and how do I get there? – establish a baseline for member engagement
Make it easy for people to create data
If you’re asking people to invest time and energy to give you the data, let them know how it will benefit them.
Don’t be afraid to experiment.
Make forms easy
Start with questions that are easy to answer and don’t use jargon…
Steve Portigal – Design Fieldwork: Uncovering Innovation From The Outside In
UIE Web App Master’s Tour – Seattle, Washington – May 24, 2011
Main Topics
- How insights from users can impact our designs
- How to gather those insights
Be a methods-polygamist
Choose, mash-up or create methodology based on the problem, integrate (Triangulate) with other methods, Create a library of methods and artifacts (screeners, interview guides, stimulit, storyboards, etc.) You can even create new ones and make it up as you go.
Different methods work together.
Innovation means getting beyond pain points
Users may not actually know what is causing the problem.
Pain points may not really be that painful anyway
Satisficing (Herbert Simon – 1956) refers to our acceptance of good enough solutions.
thereifixedit.com
Fieldwork leads to refined beliefs about customers
“You are not your user.” It’s good to realize that you are different than your users/clients, but it’s also necessary to realize similarities and commonality.
Bill Scott – Designing for Mice and Men
UIE Web App Master’s Tour – Seattle, Washington – May 23, 2011
Bill has been in the industry for a long time, at Sabre, Yahoo! and now Netflix.
Challenge is designing across devices: web, mobile, tablets & TV. Iteration changes based on devices. In Canada, they don’t even have a queue.
People like to make lists.
Chaos – 400 SKUs (devices) can run Netflix. Different manufacturers can create different NetFlix experiences. Using HTML5 for all platforms. Using Webkit (QT Webkit, Skia Webkit, iOS Webkit) Takes advantage of the same engineering team to create for most devices.
Server-driven dynamic UI
Webstyle release vs CE firmware updates
Support A/B Testing
Controlled Variances
Managing Across Platforms
- portability layer (html5)
- vary the experience across platforms
- design for user posture, input capabilities, navigation styles and display capabilities
Julie Zhuo – Facebook: Data-Informed vs. Data-Driven Design Decisions
UIE Web App Master’s Tour – Seattle, Washington – May 23, 2011
Facebook likes the start-up culture. They believe in small teams: photos, engagement, etc. Each team is treated like a small company with a product designer, researcher, engineers & a product manager.
Facebook uses data to form a lot of the decisions that are made. Data helps understand how users use product and how they can be optimized.
Facebook had great ideas, built products and then left them to move on to the next thing.
Photos
Were using an old photo uploader tool built in Java, didn’t work well and was poorly designed. Built their own tool, which required a plugin. Tested it and only 34% users successfully uploaded photos. Went back to the drawing board. Research showed that people were bailing at the plugin install step.
Noah Iliinsky – The Steps to Beautiful Visualizations
UIE Web App Master’s Tour – Seattle, Washington – May 23, 2011
How do you start from a mountain of data and create something presentable that conveys the message?
Analysis vs Presentation
Data Visualization vs Infographic
Data Visualizations are generated
Infographics are designed (manually drawn)
Education vs Persuasion
Education distributes information without a message
Persuasion has an agenda
Complexity
The number of different information axes represented
Large number of targets
Finite number of visual properties
Qualitative relationships are more difficult to represent because there are no standards and the reader has to be educated before the reader can understand the data.
Intentional choices are superior to arbitrary choices. You need to make intentional choices when presenting data, not just use a template of what you’ve done before.
Awesome or Scary?
A lot of really cool things have been coming out of the Google I/O conference this week, one of which is zero-touch near field communication (NFC) in the upcoming version of Android (name Ice Cream Sandwich). Engadget.com has a video of the demonstration where two Android Nexus phones share things with each other without having to press anything or start an app.
On the surface, that’s really cool. You don’t have to wait to fire up an app or wait for someone else to approve your request. However, how easy is it going to be to “pocket share” a web site or your contact information with someone you’re standing next to in line at the store. Or once NFC payments are a reality, how easy is it going to be to accidentally pay for someone else’s purchase or have your credit card information unwittingly shared?
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