By Michael DeHaven, Group Product Manager, SEO, for Bazaarvoice Bazaarvoice manages User-Generated Content (UGC) for over 1300 brands. Compared user reviews from the audience for a chocolate caramel square to the marketing text on the package. Some … [Continue reading]
Information Architecture for Great Websites
By Shari Thurow, Founder and SEO Director of Omni Marketing Interactive Information Architecture & SEO information architecture is the art and science of organizing and labeling website content to support usability and find ability. This is not … [Continue reading]
Duplicate Content & Multiple Site Issues
By Shari Thurow, Funder and SEO Director of Omni Marketing Interactive What is duplicate content? Search engines don't see layout, just copy. Exclude our site search via robots.txt and meta robots tag to avoid submitting duplicate content to … [Continue reading]
Guilty Marketers
Guilty Marketers - Wasted & Wishful Multi-Channel Marketing Spend Opening Keynote for Search Engine Strategies Conference, Chicago, November 15-17, 2011 By Mikel Chertrudi, SES Advisory Board & Senior Director of Marketing for Adobe This … [Continue reading]
SES Chicago 2011
I'm excited to be at SES for the first time and will be blogging throughout the week. I won't necessarily be live blogging, but I do want to get my thoughts and observations down before they slip away. I'm planning on attending some interesting … [Continue reading]
A Great Man
My uncle died today. While it wasn't a shock, it was sudden because it wasn't very long ago that he was diagnosed with cancer. As I look back, I once again realize what a great man he was. My uncle, Curtis Rydholm, Jr., was a humble, loving man with … [Continue reading]
Jared Spool – Mobile & UX: Inside the Eye of the Perfect Storm
UIE Web App Master's Tour - Seattle, Washington - May 23, 2011 h2. Mobile & UX: Inside the Eye of the Perfect Storm Session 1 - Jared Spool The UX aspect of mobile has really exploded recently. Examples: My Coke Rewards - mobile site … [Continue reading]
Jared Spool – The Essential Principles behind Great Design Principles
UIE Web App Master's Tour - Seattle, Washington - May 24, 2011 Jared Spool, CEO & Founding Principal of User Interface Engineering and co-author of Web Anatomy, started the session by showing examples of web sites that had serious usabilities. … [Continue reading]
Mike Lee – AARP: Designing a Strategy for Organizational Transformations
UIE Web App Master's Tour - Seattle, Washington - May 24, 2011 AARP has been around over 53 years. AARP has 38 million members. AARP.org 6 million UVs per month. Over 1 billion page views per year. Betty White is the new spokesperson for … [Continue reading]
Luke Wroblewski – Designing Mobile Web Experiences
UIE Web App Master's Tour - Seattle, Washington - May 24, 2011 Convincing Clients to Care Prediction in 2009 that smartphones would outsell PCs in 2012, it happened in 2010. Home usage of PC since 2008 has decreased 20% November 2010 - … [Continue reading]