Jonathan Jeter

Director of Application Development

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Building an Effective Digital Marketing Foundation

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James McCormick, Senior Analyst – Forrester Research
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@JFMcCormick

Here are my notes for the Digital Velocity conference

  • The customer insights challenge
  • A blueprint for digital marketing
  • Assessment of suite adopters
  • Strategies for success

The Changing Customer Behavior

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  • The number of ways customers engage had exploded
  • Digital channels dominate (Google, Amazon.com, store website, search engines, etc.) Only offline channels are family/friends and physical store.
  • The digital landscape is changing – tablets and phones
    • Websites are now getting more traffic from tablets than smartphones
    • Internet users view 70% more pages on a tablet than a smartphone
  • Customers’ multi-channel behavior is complex (across phone, PC and tablet) – 22% engage multiple channels simultaneously
  • Multiple devices have given birth to the always addressable customer
    • Multiple devices
    • Frequent Access
    • Multiple locations

How to Use Chromecast with Chrome Browser

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Google Chrome Extensions Webstore ChromecastI was glad to see that my Chromecast device arrived today. After waiting a few weeks for them to be in stock, mine has finally arrived. I’ll go into the details of what’s included in the package and how to set it up in another post, but first I want to share some information that it took me a while to figure out to get it up and running. After I had set up my device and the app on my phone, I wanted to set it up in Chrome so that I could cast from my computer, as well. I went to the Chrome Web Store to look for the Chromecast app, but when I typed Chromecast in the search bar, there were no results found. I searched through Google help and kept getting sent to the setup page, which I didn’t need because I had already set up the device with my phone.

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I wanted to use Google Chrome to create this post, but I had to use Safari

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I started using a MacBook Pro a few months ago and haven’t had many issues with the transition. I’m finally getting used to the differences in how the operating system works and all the differences that you find out about as you go. Overall, it has been a good experience with the exception of all of the problems I have had with fonts. I have a font manager installed with way too many fonts and so I’ve been trying to pare them down to something more usable, but keep running into issues.

WordPress Font Messed Up in Google Chrome on Mac
WordPress Font Messed Up in Google Chrome on Mac

The first issue I had was with the Arial font. It was installed, but not active (or something like that) and so sites using the Arial font ended up showing a serif font instead. As a web developer, it was a little frustrating, but wasn’t a great hindrance to browsing or productivity, however. After playing with the font manager for a while, I finally got Arial to show up.

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Coming Soon – The New Google +1 Button

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New Google +1 buttonThe Google+ Developers group announced today that the next update to the +1 button is strictly a UI change, with no functionality differences. I like the look of the clicked button, after you have activated it by using the plus one functionality.

However, the +1 button itself, not clicked, seems a little too camouflaged to me. It blends in with the surrounding area and doesn’t yell “click me!” like a good “call to action” button should. We talk a lot about the difference between what good design looks like and good design that actually gets user interaction, so I’m sure the good folks developing the Google+ button have tested the new design and found that the new design outperforms the old. They wouldn’t just change things to keep changing things, would they?

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Google Play – Android’s New Playground

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Google Play - The New Android MarketI’m sure you’ve already heard, but the Android Market has been rebranded as Google Play. Google Play is the reincarnation of the Android Market, which has been growing by leaps and bounds over the last few months, as first music and then books and movies have been added. My only hesitation when the Market became Google Play on my phone was having to agree to the privacy policy once again, which, of course, is the new comprehensive Google privacy policy covering all properties and all accounts. If you think about it, shouldn’t it be called the Google sharing policy instead of privacy policy, since you are basically giving Google permission to share your information across every relationship that you have with them?

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Google+ Updates Launched

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Google Plus

As I mentioned in my post the other day, the Google+ Badge has gotten some tweaks. I think they’re great improvements that will help you increase your reach on Google+, as well as some good usability updates that just make sense.

I really like the new follow button in the Google+ site badge. It just makes sense to be able to put a site in your follow circle if you don’t want to decide which circle you want to add the person or site.

The new plus 1 button functionality sounded a lot better than it has actually proved out to be after the launch. The click on the +1 button is supposed to automatically trigger the share widget to appear. In practice, it seems like their is a brief hesitation before the share widget is triggered. In my experience, I personally navigate away from the button as soon as I’ve clicked it, so I would like to see the share widget open more quickly. It may be programmed to do that, but maybe server or bandwidth limitations make it a little less responsive.

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Google Plus Badge Gets Some Tweaks

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Google+ badge gets an updateIn the Google+ Developers preview group, it was announced today that the Google+ badge is getting a couple of really good tweaks.

First, the “Add to Circles” button is going to become a follow button and when clicked, it will automatically add the account to your “following” circle. At that point, you can change circles or select a different circle, but it’s an easy one-click way to add a Google+ page to your circles.

Secondly, the sharing functionality is going to get a little easier. Currently, when you +1 something, you have to click twice to get the sharing dialogue to appear. This will now be the default functionality, which will make it much easier to share content on Google Plus. If you are a member of the Google developers preview group, you can already see this functionality in action.

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