Jonathan Jeter

Director of Application Development

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Harnessing the Power of the Immersive Experience

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talk by Leigh Christie–Director, Isobar NowLab Americas

Advances in technology require experimentation.

Isobar NowLab are dedicated to hacking, experimenting, fabricating, making and breaking to push innovation in a distributed network of labs. 2017 has shown enormous progress on emerging touchpoints, artificial intelligence (AI) / machine learning (ML), Blockchain, Internet of Things (IoT) and VR. Marketers should look for ways to leverage these technologies to expand digital offerings.

Most of our technological goals are based on science fiction. The Media Technology Holy Grails include:

  1. Star Trek Holodeck
  2. Universal Translator
  3. True 3D Holograms
  4. Telepathy
  5. Minority Report
  6. Hive Mind
  7. Reality Recorder
  8. VR retina displays
  9. “Her” aka Chatbots
  10. Artificial Intelligence

Some of those are already here, albeit in their infancy.

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  • Star Trek Holodeck – Virtual Reality
  • True 3D Holograms – Avatars
  • Minority Report – Kinect, Leap Motion, Primesense

How Tag Management Will Supercharge Your Testing Program – Digital Velocity Conference 2014 #dv14

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Naoshi Yamauchi - Movemver - Internet Summit (Photo credit: Thos003)

 

Here is my summary of the tag management presentation by Naoshi Yamauchi at the Digital Velocity Tealium User Conference 2014, San Diego, CA
Presenter: Naoshi Yamauchi, Chief Performance Officer, Brooks Bell
@nyamauchi

If you’re managing a testing program on your website—and every site should be testing—implementing a tag management system can take it to the next level. Through the use of these techniques, you will be able to reduce costs, increase velocity, and drive more effective testing.

Lots of work goes into testing.

Time is Money

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  • Every day that we aren’t testing we lose a day on learning

Speed

  • Reduce IT involvement
  • Quickly implement fixes & new test code
  • Adjust analytics code on the fly

Agility

  • Deploy the tools that add value to your tests… …only when you test.
    • Reduce third party costs. Makes getting approval easier.

One Size Fits No One – Digital Velocity Conference 2014 #dv14

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Marketing copy1a3 (Photo credit: Wikipedia)

Here is my summary of the “One Size Fits No One” presentation by Jason Burby at Digital Velocity Tealium User Conference 2014, San Diego, CA
Presenter: Jason Burby, Chief Performance Marketing Officer – POSSIBLE
@jasonburby

Tailored messages work better

There are many many things that shape who we are, what matters to us (at a point in time) and what drives passion, focus and priority.

Treating EVERYONE the same (Failures of common sense marketing)

Online banking. If all you ever do is sign in, why are they marketing to you? They’re training you to tune out the rest of the page.

Lulu Lemon – Marketing to women, even if they know you are male.

We often take a good idea, but apply it to everyone.

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Top 8 Reasons Marketers Struggle

  1. Lack of Defined, Documented & Shared Goals
    Ways to Overcome: Alignment, Focus, Champion

Frictionless Sales: Selling to Generation Cloud – Digital Velocity Tealium User Conference 2014

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English: Illustration showing DevOps as the in...

Here are my notes from the “Frictionless Sales” presentation by Treb Ryan at Digital Velocity Tealium User Conference 2014, San Diego, CA
dimension data

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Generation Cloud = New Expectations

  • Immediate availability
  • Ubiquitous Access
  • Limitless Resources
  • Sharing and Collaboration
  • Mobile and BYOD
Sales hasn’t evolved since the mainframe until the last few years
  • salesforce (1 year contracts)
  • softlayer (monthly commitments)
  • constant contact (monthly commitments)
  • amazon web services (hourly commitments)
1:1 correlation to rapid increase in sales

Elements of a Frictionless Sale – The 3 NoCo’s

  • No contact – People who use the cloud like to buy in the cloud (Don’t want to have to talk to someone to be able to purchase something. If you force them to talk to a rep, they will just move on.)
  • No contract – Hourly billing is a simple proposition. Customers will continue to a service they like.

Building an Effective Digital Marketing Foundation

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Image representing Forrester Research as depic...
Image via CrunchBase

James McCormick, Senior Analyst – Forrester Research
[email protected]
@JFMcCormick

Here are my notes for the Digital Velocity conference

  • The customer insights challenge
  • A blueprint for digital marketing
  • Assessment of suite adopters
  • Strategies for success

The Changing Customer Behavior

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  • The number of ways customers engage had exploded
  • Digital channels dominate (Google, Amazon.com, store website, search engines, etc.) Only offline channels are family/friends and physical store.
  • The digital landscape is changing – tablets and phones
    • Websites are now getting more traffic from tablets than smartphones
    • Internet users view 70% more pages on a tablet than a smartphone
  • Customers’ multi-channel behavior is complex (across phone, PC and tablet) – 22% engage multiple channels simultaneously
  • Multiple devices have given birth to the always addressable customer
    • Multiple devices
    • Frequent Access
    • Multiple locations

Why .com?

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.com and .net domain names power the Internet
.com and .net domain names power the Internet

With the myriad of top-level domains (TLD) becoming available, there are now more choices than ever for what domain you can buy. How do you choose whether you should buy a .biz or .info or other domain instead of a .com domain? Typically, the .com domain shows that you are the first one to claim a domain. A .pro or .company domain usually means you were last to the party and someone else beat you to the .com or .net domain. When starting your business, you should make sure and purchase the .com domain to show that you are ready for business. Here are some great reasons (provided by Verisign) to purchase your .com domain name.

.com means business. .com is the standard for doing business online. Give your business the recognition that comes along with a .com to help connect with new customers and partners.

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Freshbooks finally has an Android App

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freshbooks android appI’ve been using Freshbooks (disclaimer: I get a commission if you sign up with them) since 2007 as my online accounting and invoicing service and in that time I’ve seen them change from a very basic online invoicing service to a full-service, cloud-based accounting system that includes projects, time tracking, estimates, reporting and an API that you can use to program your own customer support system. I’ve used Freshbooks to create estimates for website work, manage time in projects and invoice for completed work, hosting expenses and even billing for monthly rent on rental properties. It is efficient, simple and easy to use for customers receiving estimates and invoices.

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How to Use Chromecast with Chrome Browser

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Google Chrome Extensions Webstore ChromecastI was glad to see that my Chromecast device arrived today. After waiting a few weeks for them to be in stock, mine has finally arrived. I’ll go into the details of what’s included in the package and how to set it up in another post, but first I want to share some information that it took me a while to figure out to get it up and running. After I had set up my device and the app on my phone, I wanted to set it up in Chrome so that I could cast from my computer, as well. I went to the Chrome Web Store to look for the Chromecast app, but when I typed Chromecast in the search bar, there were no results found. I searched through Google help and kept getting sent to the setup page, which I didn’t need because I had already set up the device with my phone.

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HTML5 Texas JavaScript Workshop – Client-Side Storage

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HTML5TX JavaScript Workshop - Pamela FoxWeb technologies have taken a long time to progress.

A lot of the standards we see today are because browsers decided to implement new features.

HTML5 is now just supposed to be HTML. It is supposed to be a living standard.

Pamela needs an HTML app that helps choose her hair color.

Client-Side Storage

Cookies are used for all types of tracking, but they have issues with security, user trust (can be disabled), performance and size.

In the HTML spec, they considered the issues and came up with the following solutions.

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localStorage

  • Key / value pairs – hash table
  • Persistent on page reloads
  • Avoids HTTP overhead of cookies

HTML5 Texas Recap

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HTML5 TX Conference 2013 Logo
HTML5 TX Conference 2013

The HTML5 Texas 2013 Conference was great! Here are notes, slides and other resources I collected.

My blog posts of sessions that I attended.

JavaScript Workshop by Pamela Fox