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The Science of Good Design: A Dangerous Idea at #SXSW2012

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Tuesday, March 13, 2012 at the South by Southwest Interactive Conference in Austin, Texas #sxsw #Dangerous #SXDangerous
by Ben McAllister (Assoc Creative Dir – frog design)

Richard Feynman - Image via Wikipedia

Research is about informing decisions.

“The Research” – the data doesn’t speak for itself. Someone should interpret it.

The Science of Certainty vs. The Science of Wonder

Scientism vs. Science

The Blind Spot: Science and the Crisis of Uncertainty by William Byers

Different kinds of research are very different from each other, there is a broad spectrum.

Hard sciences have laws that predict things with a large degree of certainty.

Social Sciences have experiments.

At the other end of the spectrum, we have “looking at stuff”. In design, we don’t do a lot of real scientific studies.

Cargo Cult Science – Richard Feynman’s Commencement Speech at CalTech

Read the rest of The Science of Good Design: A Dangerous Idea at #SXSW2012

The Right Tool for the Job: Native or Mobile Web? at #SXSW2012

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Tuesday, March 13, 2012 at the South by Southwest Interactive Conference in Austin, Texas #sxsw #righttool
Panel discussion by Buzz Andersen (Dir of Mobile – Tumblr), Jacob Bijani (Prod Engineer – Tumblr), Majd Taby (Software Engineer – Facebook), Matthew Delaney (WebKit Engineer), and Tom Dale (Sr Software Engineer – Ember.js)

Apps are much easier to monetize than websites, because you can charge up front.

for Tumblr T-shirt Contest / 01 (Photo credit: albyantoniazzi)

The browser rendering engine does a lot of the heavy work that native developers have to contend with. The web browser is a highly evolved medium for content delivery and rich layout.

Read the rest of The Right Tool for the Job: Native or Mobile Web? at #SXSW2012

Don’t Build a Power Glove: Talk to Your Users at #SXSW2012

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Monday, March 12, 2012 at the South by Southwest Interactive Conference in Austin, TX
by RJ Owen (Lead Experience Planner – EffectiveUI)

PowerGlove - Everything Else is Child's Play.

The Power Glove was a video game controller made by Mattel in 1989. It was the first wearable video game controller. The glove had lots of buttons and options in addition

Nintendo released two games with the Power Glove, including Super Glove Ball.

Marketing for the PowerGlove focused on immersion in the game. PowerGlove has captured the mind of the American public. It was even on Stephen Colbert recently. Even though it was really cool. It was a commercial failure.

The PowerGlove was

  • rated the 7th worst video game controller of all time
  • sold $88M US (failure)
  • japanese producer declared bankruptcy

It was so bad that people are still complaining about it today.

Bill Buxton – data design

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Create More Value Than You Capture at #SXSW2012

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Monday, March 12, 2012 at South by Southwest Interactive Conference, Austin, TX
by Tim O’Reilly (Founder, CEO – O’Reilly Media) and moderated by  #sxsw #values

What companies have done is stopped taking care of our clients and customers and thinking of themselves first, even when it goes against the good of their customers and clients.

It is important to understand that monetization comes later, but the really good things come from people having fun or providing a good

I wouldn’t say I’m a first rate capitalist. I have more than one billionaire come up to me and say, “It all started with one of your books!” And all I got out of it was $35. – Tim O’Reilly

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A Brief History of the Complete Redesign of Google at #SXSW2012

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Sunday, March 11 at South by Southwest Interactive Conference, Austin, TX
Google Panel Consisting of Evelyn Kim (Visual Designer for Maps), Jon Wiley (Lead Designer for Google Search), Michael Leggett (Design Lead, Google Apps & Gmail), Nicholas Jitkoff (User Experience Designer for Chrome), Chris Wiggins (Google Creative Lab)

The Evolution of Google Design

Google Kennedy Redesign of 2011

“So did Google just hire a bunch of designers recently, or were they all being kept in a cage all this time?” @tylerball

The process of this redesign is told in two stories. There is the story that you know about that happened in 2011, but most people don’t know the story of the redesign in 2007. 6 designers set out to express the Google brand that was consistent across all properties. It was called Kanna (Icelandic for “to explore, to examine”). Trying to find the balance between form and function, but mainly design and engineering. Looked at over 100 brand attributes that were narrowed down to 4 clusters.

Read the rest of A Brief History of the Complete Redesign of Google at #SXSW2012

High On Line: Applying Psychology to Web Design at #SXSW2012

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Sunday, March 11 2012 at South by Southwest, Austin, TX
by Jason Hreha, Behavior Designer+UX Advisor, Applied Psychologist, www.persuasive.ly, Co-founder of Dopamine, UX Advisor @ 500 Startups

Research from the StansfoJason Hreha - positive.lyrd Persuasive Tech Lab

D – dopamine

Why do we need a UX Design / Motivational framework?

  • Design with Intent Deck – 101 Patterns for Influencing Behaviour Through Design – decks
  • Mental Notes – ways to bring psychology to web design.
  • Influence: The Psycology of Persuation
  • Gamification – instead of thinking in a step by step way, it becomes a conglomeration of incentives, but what’s the point?

Why do these tactics work? What are we changing?

Model was created by BJ Fogg (leader of the Stanford Pers Lab) – Behavior Model

What causes behavior? (What needs to come together in order for behavior to occur?

3 things need to coincide for behavior to occur

Read the rest of High On Line: Applying Psychology to Web Design at #SXSW2012

Client-Side Templating in jQuery at South by Southwest Interactive #SXSW2012

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JQuery - Image via Wikipedia

Sunday, March 11, 2012 – South by Southwest Interactive, Austin, Texas
by Fritz Onion – Editor in Chief of Pluralsight

A Quick History of Client-Side Templating

Demo Link

JavaScript Micro-templating

In July 2008, Jon Resig posted a little, JavaScript micro-templating function.

jQuery Templates

In 2010, Boris Moore worked on a fork of John Resig‘s protoype, but in April 2011, jQuery Templates were put on hold.

Create the template inside of script tags and then inject it via the DOM wherever you want on the page.

JsRender and JsViews

by Boris Moore, carried ideas of jQuery Templates forward with the goal of separating into two components.

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  • JsRender – small fast pure string-based rendering with no DOM dependency
  • JsViews – takes DOM content rendered by JsRender and activates it to provide equivalent DOM integration features to jQuery Templates and data linking