Jonathan Jeter

Director of Application Development

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The Right Tool for the Job: Native or Mobile Web? at #SXSW2012

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Tuesday, March 13, 2012 at the South by Southwest Interactive Conference in Austin, Texas #sxsw #righttool
Panel discussion by Buzz Andersen (Dir of Mobile – Tumblr), Jacob Bijani (Prod Engineer – Tumblr), Majd Taby (Software Engineer – Facebook), Matthew Delaney (WebKit Engineer), and Tom Dale (Sr Software Engineer – Ember.js)

Apps are much easier to monetize than websites, because you can charge up front.

for Tumblr T-shirt Contest / 01 (Photo credit: albyantoniazzi)

The browser rendering engine does a lot of the heavy work that native developers have to contend with. The web browser is a highly evolved medium for content delivery and rich layout.

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Don’t Build a Power Glove: Talk to Your Users at #SXSW2012

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Monday, March 12, 2012 at the South by Southwest Interactive Conference in Austin, TX
by RJ Owen (Lead Experience Planner – EffectiveUI)

PowerGlove - Everything Else is Child's Play.

The Power Glove was a video game controller made by Mattel in 1989. It was the first wearable video game controller. The glove had lots of buttons and options in addition

Nintendo released two games with the Power Glove, including Super Glove Ball.

Marketing for the PowerGlove focused on immersion in the game. PowerGlove has captured the mind of the American public. It was even on Stephen Colbert recently. Even though it was really cool. It was a commercial failure.

The PowerGlove was

  • rated the 7th worst video game controller of all time
  • sold $88M US (failure)
  • japanese producer declared bankruptcy

It was so bad that people are still complaining about it today.

Bill Buxton – data design

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A Brief History of the Complete Redesign of Google at #SXSW2012

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Sunday, March 11 at South by Southwest Interactive Conference, Austin, TX
Google Panel Consisting of Evelyn Kim (Visual Designer for Maps), Jon Wiley (Lead Designer for Google Search), Michael Leggett (Design Lead, Google Apps & Gmail), Nicholas Jitkoff (User Experience Designer for Chrome), Chris Wiggins (Google Creative Lab)

The Evolution of Google Design

Google Kennedy Redesign of 2011

“So did Google just hire a bunch of designers recently, or were they all being kept in a cage all this time?” @tylerball

The process of this redesign is told in two stories. There is the story that you know about that happened in 2011, but most people don’t know the story of the redesign in 2007. 6 designers set out to express the Google brand that was consistent across all properties. It was called Kanna (Icelandic for “to explore, to examine”). Trying to find the balance between form and function, but mainly design and engineering. Looked at over 100 brand attributes that were narrowed down to 4 clusters.

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High On Line: Applying Psychology to Web Design at #SXSW2012

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Sunday, March 11 2012 at South by Southwest, Austin, TX
by Jason Hreha, Behavior Designer+UX Advisor, Applied Psychologist, www.persuasive.ly, Co-founder of Dopamine, UX Advisor @ 500 Startups

Research from the StansfoJason Hreha - positive.lyrd Persuasive Tech Lab

D – dopamine

Why do we need a UX Design / Motivational framework?

  • Design with Intent Deck – 101 Patterns for Influencing Behaviour Through Design – decks
  • Mental Notes – ways to bring psychology to web design.
  • Influence: The Psycology of Persuation
  • Gamification – instead of thinking in a step by step way, it becomes a conglomeration of incentives, but what’s the point?

Why do these tactics work? What are we changing?

Model was created by BJ Fogg (leader of the Stanford Pers Lab) – Behavior Model

What causes behavior? (What needs to come together in order for behavior to occur?

3 things need to coincide for behavior to occur

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Killer App Design with Javascript and HTML 5

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HTML5 and Complex Web Apps

Web 2.0 vs HTML5 apps

Web 2.0

  • Dynamic content
  • Database driven
  • Social applications
  • Stupid name
  • “The Internet is more than lame dancing genies and hit counters!”

HTML5 Apps

  • Interactive content
  • Real-time
  • Task-oriented
  • Cool logo
  • “You can have a desktop experience in your browser”
  • Not trying to replicate a desktop software experience.

HTML5 – New Markup (separating functionality and presentation in the DOM with data-* attributes)

Amazing JavaScript APIs

Application Architecture

Lots of tools available that will allow for a more robust application development process.

  • Moving state to the client
  • Wep app Kool-Aid: MVC/MVVM, pub/sub and the module pattern
  • Your application as an API

Don’t do it alone

Toolkits, precompilers, boilerplates, and more

For the enterprise-y among you

Testing, IDEs and other developer tools

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Coming Soon – The New Google +1 Button

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New Google +1 buttonThe Google+ Developers group announced today that the next update to the +1 button is strictly a UI change, with no functionality differences. I like the look of the clicked button, after you have activated it by using the plus one functionality.

However, the +1 button itself, not clicked, seems a little too camouflaged to me. It blends in with the surrounding area and doesn’t yell “click me!” like a good “call to action” button should. We talk a lot about the difference between what good design looks like and good design that actually gets user interaction, so I’m sure the good folks developing the Google+ button have tested the new design and found that the new design outperforms the old. They wouldn’t just change things to keep changing things, would they?

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Google Play – Android’s New Playground

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Google Play - The New Android MarketI’m sure you’ve already heard, but the Android Market has been rebranded as Google Play. Google Play is the reincarnation of the Android Market, which has been growing by leaps and bounds over the last few months, as first music and then books and movies have been added. My only hesitation when the Market became Google Play on my phone was having to agree to the privacy policy once again, which, of course, is the new comprehensive Google privacy policy covering all properties and all accounts. If you think about it, shouldn’t it be called the Google sharing policy instead of privacy policy, since you are basically giving Google permission to share your information across every relationship that you have with them?

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