Jonathan Jeter

Director of Application Development

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One Size Fits No One – Digital Velocity Conference 2014 #dv14

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Marketing copy1a3 (Photo credit: Wikipedia)

Here is my summary of the “One Size Fits No One” presentation by Jason Burby at Digital Velocity Tealium User Conference 2014, San Diego, CA
Presenter: Jason Burby, Chief Performance Marketing Officer – POSSIBLE
@jasonburby

Tailored messages work better

There are many many things that shape who we are, what matters to us (at a point in time) and what drives passion, focus and priority.

Treating EVERYONE the same (Failures of common sense marketing)

Online banking. If all you ever do is sign in, why are they marketing to you? They’re training you to tune out the rest of the page.

Lulu Lemon – Marketing to women, even if they know you are male.

We often take a good idea, but apply it to everyone.

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Top 8 Reasons Marketers Struggle

  1. Lack of Defined, Documented & Shared Goals
    Ways to Overcome: Alignment, Focus, Champion

Frictionless Sales: Selling to Generation Cloud – Digital Velocity Tealium User Conference 2014

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English: Illustration showing DevOps as the in...

Here are my notes from the “Frictionless Sales” presentation by Treb Ryan at Digital Velocity Tealium User Conference 2014, San Diego, CA
dimension data

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Generation Cloud = New Expectations

  • Immediate availability
  • Ubiquitous Access
  • Limitless Resources
  • Sharing and Collaboration
  • Mobile and BYOD
Sales hasn’t evolved since the mainframe until the last few years
  • salesforce (1 year contracts)
  • softlayer (monthly commitments)
  • constant contact (monthly commitments)
  • amazon web services (hourly commitments)
1:1 correlation to rapid increase in sales

Elements of a Frictionless Sale – The 3 NoCo’s

  • No contact – People who use the cloud like to buy in the cloud (Don’t want to have to talk to someone to be able to purchase something. If you force them to talk to a rep, they will just move on.)
  • No contract – Hourly billing is a simple proposition. Customers will continue to a service they like.

Building an Effective Digital Marketing Foundation

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Image via CrunchBase

James McCormick, Senior Analyst – Forrester Research
[email protected]
@JFMcCormick

Here are my notes for the Digital Velocity conference

  • The customer insights challenge
  • A blueprint for digital marketing
  • Assessment of suite adopters
  • Strategies for success

The Changing Customer Behavior

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  • The number of ways customers engage had exploded
  • Digital channels dominate (Google, Amazon.com, store website, search engines, etc.) Only offline channels are family/friends and physical store.
  • The digital landscape is changing – tablets and phones
    • Websites are now getting more traffic from tablets than smartphones
    • Internet users view 70% more pages on a tablet than a smartphone
  • Customers’ multi-channel behavior is complex (across phone, PC and tablet) – 22% engage multiple channels simultaneously
  • Multiple devices have given birth to the always addressable customer
    • Multiple devices
    • Frequent Access
    • Multiple locations

Why .com?

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.com and .net domain names power the Internet
.com and .net domain names power the Internet

With the myriad of top-level domains (TLD) becoming available, there are now more choices than ever for what domain you can buy. How do you choose whether you should buy a .biz or .info or other domain instead of a .com domain? Typically, the .com domain shows that you are the first one to claim a domain. A .pro or .company domain usually means you were last to the party and someone else beat you to the .com or .net domain. When starting your business, you should make sure and purchase the .com domain to show that you are ready for business. Here are some great reasons (provided by Verisign) to purchase your .com domain name.

.com means business. .com is the standard for doing business online. Give your business the recognition that comes along with a .com to help connect with new customers and partners.

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What’s the Point of Creating a Feed-Generated Online Newspaper?

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My Daily Web Thoughts Online NewspaperPaper.li is an information aggregation site that let’s people create their own online newspapers from sources that they create or choose. Back in September I created my own online newspaper via the paper.li system and watched it for a few days, but then left it alone and forgot about it.

I revisited it today and really like the updates they’ve made to the system. I like the ability to embed the paper into your own site, which I’ve done with My Daily Web Thoughts on this blog. They have also created a Facebook tab app that allows you to create a tab on your fan page that also displays your “online newspaper”. I also like the bookmark feature that allows you to add items to your daily newspaper as you see them while browsing the Web. The main thing that I thought was missing before was an easy way to manually add content to each edition. The + Paper.li button fixes that issue.

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Last Day of Android Market 10-Cent Apps

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Last Day of Android Market 10 Billion Download 10 Cent Sale

It has been a fun 10-day span of exploring and downloading Android Market apps. Some I had wanted to try and others I had never heard of before. One thing I learned during this week and a half was that I can actually try out apps any time, because the Android Market allows you to get a refund for apps within 15 minutes of ordering them. That’s really handy if you’re wanting to try an app and have the time to try it out.

In this post, I’ll list the apps that are available today and next week I’ll do a recap of the apps that were available during the 10 billion downloads sale and start reviewing the apps I’m using. Today’s apps are as follows:

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Android’s 10 Days of 10 Cent Downloads Continues

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English: Android Robot. Français : le logo d'a...
Image via Wikipedia

The Android Market continues its 10-day celebration of reaching 10 billion downloads by offering more premium apps for a mere 10 cents each. Today’s choices include the following:

If you have an Android phone or tablet, you should definitely take advantage of this special sale, as these prices are the lowest ever! One thing I found out, though, since I have an older phone with not much memory, is that if you uninstall an app within 15 minutes from the Android Market, the order automatically gets cancelled. So, if you are like me and have to pick and choose which apps you can run, just make sure your app is installed for at least fifteen minutes to take advantage of this great sale!

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Content Marketing Optimization

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Solo presentation by:
Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing

Every 2 days we create as much information as from the dawn of time to 2003.

How findable is your content? Where does content come from? It’s not just marketing. There are audiences for content from HR, finance, IT, etc.

Content generation is one of the most effective SEO tactics, but also one of the most difficult.

If you already have content, set it free!

There are all types of content that can be optimized, from PDF files to news to corporate info to video and office docs. Embed links in all of your externally available files and documents.

CMO & SMO framework

  • research customer segments
  • keywords, topics, messages
  • content & promo plan
  • optimize, socialize and promote

customer segments & personas

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Search on Mobile Devices: The Next Frontier

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Moderator:
Sundeep Kapur, Digital Evangelist, NCR Corp.
Speakers:
Lynne Kurdziel, Founder & CEO, Luminate Marketing
Angie Schottmuller, Founder, Interactive Artisan

Lynne Kurdziel of Luminate Marketing
Lynne Kurdziel of Luminate Marketing

how mobile is changing content and what it means to business

Lynne Kurdziel

Top 5 impacts of mobile on business and non-profits

  1. localization
  2. immediacy – we can provide timely content that would be less useful if you had to wait
  3. shareability – you can share anything with anyone at any time
  4. media mobility
  5. divergent platforms – challenge of variability in what users have available

You can use mobile to streamline business processes and and create quick marketing media. User generated content and a streamlined data collection process creates freshness for SEO. What does conversion look like for ministries and non-profits? Donations, support, partnerships.

Non-profits are using apps to be able to share their mission and receive donations anywhere.

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Local + Social: the Future of Promotion

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Moderator:
Anne F. Kennedy, SES Advisory Board, International Search Strategist, Beyond Ink USA
Speakers:
Benu Aggarwal, Founder & President, Milestone Internet Marketing
Gregg Stewart, President, 15miles

local + social
Gregg Stewart

importance of local search
Online retail only represents 7% of all spending. Most research is done online, but purchases still occur offline for the most part.

Consumers are increasingly using more sources to find local information. 1/3 of Facebook users use Facebook on a mobile device. Social networkers are frequently finding local business information through recommendations from connections and consumer reviews.

Consumers are looking for businesses in a variety of places and expect the information to be easily available and accurate. 49% of social network searchers are looking for address/location and other basic business data.

Best Practices for local search.

business names do not:

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  • include marketing tag lines in your business name