Jonathan Jeter

Director of Application Development

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HTML5 TX 2013

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HTML5 TX Opening CircleToday is the 2nd annual HTML5 Texas conference at St. Edwards University in Austin. Looking forward to learning some great HTML5 goodness today.

Important things for today:

  • Parking is available in any lot except the red lots (resident parking)
  • Great sponsors
  • Hackython with free copies of Kendo UI
  • Closing Party tonight

Open Spaces – Alan Stevens

HTML5TX Open Spaces by Alan Stevens

Open spaces technology allows for the important stuff that goes on at conferences in the hallways. An open space is a place where you can run an impromptu session on any topic. The first step is to propose a topic that you’re passionate about. It doesn’t have to be related to other topics or the conference at all. Announce your topic and your name and put it on the board in one of the areas available. The only other responsibility is to show up. Then you can do whatever you want. Give a lecture or a presentation or a conversation. If no one shows up, that’s okay, too. Just stay there and see what happens. It is an amazing experience.

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The Science of Good Design: A Dangerous Idea at #SXSW2012

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Tuesday, March 13, 2012 at the South by Southwest Interactive Conference in Austin, Texas #sxsw #Dangerous #SXDangerous
by Ben McAllister (Assoc Creative Dir – frog design)

Richard Feynman - Image via Wikipedia

Research is about informing decisions.

“The Research” – the data doesn’t speak for itself. Someone should interpret it.

The Science of Certainty vs. The Science of Wonder

Scientism vs. Science

The Blind Spot: Science and the Crisis of Uncertainty by William Byers

Different kinds of research are very different from each other, there is a broad spectrum.

Hard sciences have laws that predict things with a large degree of certainty.

Social Sciences have experiments.

At the other end of the spectrum, we have “looking at stuff”. In design, we don’t do a lot of real scientific studies.

Cargo Cult Science – Richard Feynman’s Commencement Speech at CalTech

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The Right Tool for the Job: Native or Mobile Web? at #SXSW2012

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Tuesday, March 13, 2012 at the South by Southwest Interactive Conference in Austin, Texas #sxsw #righttool
Panel discussion by Buzz Andersen (Dir of Mobile – Tumblr), Jacob Bijani (Prod Engineer – Tumblr), Majd Taby (Software Engineer – Facebook), Matthew Delaney (WebKit Engineer), and Tom Dale (Sr Software Engineer – Ember.js)

Apps are much easier to monetize than websites, because you can charge up front.

for Tumblr T-shirt Contest / 01 (Photo credit: albyantoniazzi)

The browser rendering engine does a lot of the heavy work that native developers have to contend with. The web browser is a highly evolved medium for content delivery and rich layout.

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Don’t Build a Power Glove: Talk to Your Users at #SXSW2012

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Monday, March 12, 2012 at the South by Southwest Interactive Conference in Austin, TX
by RJ Owen (Lead Experience Planner – EffectiveUI)

PowerGlove - Everything Else is Child's Play.

The Power Glove was a video game controller made by Mattel in 1989. It was the first wearable video game controller. The glove had lots of buttons and options in addition

Nintendo released two games with the Power Glove, including Super Glove Ball.

Marketing for the PowerGlove focused on immersion in the game. PowerGlove has captured the mind of the American public. It was even on Stephen Colbert recently. Even though it was really cool. It was a commercial failure.

The PowerGlove was

  • rated the 7th worst video game controller of all time
  • sold $88M US (failure)
  • japanese producer declared bankruptcy

It was so bad that people are still complaining about it today.

Bill Buxton – data design

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Create More Value Than You Capture at #SXSW2012

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Monday, March 12, 2012 at South by Southwest Interactive Conference, Austin, TX
by Tim O’Reilly (Founder, CEO – O’Reilly Media) and moderated by  #sxsw #values

What companies have done is stopped taking care of our clients and customers and thinking of themselves first, even when it goes against the good of their customers and clients.

It is important to understand that monetization comes later, but the really good things come from people having fun or providing a good

I wouldn’t say I’m a first rate capitalist. I have more than one billionaire come up to me and say, “It all started with one of your books!” And all I got out of it was $35. – Tim O’Reilly

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A Brief History of the Complete Redesign of Google at #SXSW2012

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Sunday, March 11 at South by Southwest Interactive Conference, Austin, TX
Google Panel Consisting of Evelyn Kim (Visual Designer for Maps), Jon Wiley (Lead Designer for Google Search), Michael Leggett (Design Lead, Google Apps & Gmail), Nicholas Jitkoff (User Experience Designer for Chrome), Chris Wiggins (Google Creative Lab)

The Evolution of Google Design

Google Kennedy Redesign of 2011

“So did Google just hire a bunch of designers recently, or were they all being kept in a cage all this time?” @tylerball

The process of this redesign is told in two stories. There is the story that you know about that happened in 2011, but most people don’t know the story of the redesign in 2007. 6 designers set out to express the Google brand that was consistent across all properties. It was called Kanna (Icelandic for “to explore, to examine”). Trying to find the balance between form and function, but mainly design and engineering. Looked at over 100 brand attributes that were narrowed down to 4 clusters.

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Local + Social: the Future of Promotion

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A giant QR Code linking to a website, to be re...
Image via Wikipedia

Moderator:
Anne F. Kennedy, SES Advisory Board, International Search Strategist, Beyond Ink USA
Speakers:
Benu Aggarwal, Founder & President, Milestone Internet Marketing
Gregg Stewart, President, 15miles

local + social
Gregg Stewart

importance of local search
Online retail only represents 7% of all spending. Most research is done online, but purchases still occur offline for the most part.

Consumers are increasingly using more sources to find local information. 1/3 of Facebook users use Facebook on a mobile device. Social networkers are frequently finding local business information through recommendations from connections and consumer reviews.

Consumers are looking for businesses in a variety of places and expect the information to be easily available and accurate. 49% of social network searchers are looking for address/location and other basic business data.

Best Practices for local search.

business names do not:

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  • include marketing tag lines in your business name